What is this first step you might ask? An effective, curiosity provoking advertisement that gets people reading the paper to take action and visit your website.
To clarify, we are going to be using short, concise classified advertisements to generate leads. Yes, you will learn about using space advertising and longer ads in a later section but this is where you need to start.
Don't worry, this isn't something that requires you learn a bunch of copywriting tactics or complicated writing tricks. You just need to put yourself in the place of your prospect.
Let's jump into this with an example. Let's say that you sell a book on how to have more fun boating while spending less money and you want to use the newspaper to get more people to your website.
You want to give a short and enticing headline that peaks enough interest to get people to your website, nothing more.
Instead of giving you a long-winded explanation or course on copywriting, I'll give you a handful of examples you can steal and model to fit your product or service.
Example #1 Learn Why I Have A Blast Boating Every Weekend And You Don't! Free Newsletter. Yoursite.com
Example #2 Secrets Ways To Boat More, Have More Fun & Spend Less Money. Free Report. Yoursite.com
Example #3 Do You Enjoy Boating? Learn How To Do It More Often & Have A Blast Doing It At This Free Website Yoursite.com
Okay, let's use something a little more relevant to a home-service business.
Let's say you want to advertise your maid service in the newspaper. The ad is small, so you really want to pull readers to the web for more information.
Use phrases like this:
Example #1 Find out 5 extra services we give FREE that no other other maid service offers. Yoursite.com
Example #2 Does your maid have a criminal background? Learn how we thoroughly screen all employees BEFORE they're hired. Yoursite.com
Example #3 You'll have the cleanest home in your neighborhood. Find out about our 72 point checklist. Yoursite.com
These taglines should always be put toward the bottom of a larger display ad. But, they can also be used as the sole copy in a small ad.
As you can see from the examples above, it doesn't need to be some long winded advertisement. Just something short, simple and crafted to generate some curiosity is all you need.
Getitorsellit.com In a Paragraph
Getitorsellit.com is an exciting new online auction and community site that allows users to buy, sell or exchange their items! The site will appeal directly to merchants who are keen to get their items seen by a huge online audience or to buyers who are looking for the latest bargains.
Site Navigation, Layout and Content
The site layout and navigation is simply breathtaking, with its vivid and attractive colour scheme, beautifully rendered graphics and easy to follow instructions. Getitorsellit.com adopts an easy to navigate user interface with step by step instructions about how to maximise your experience on the site. The basic functions will be familiar to those who use other internet auction sites, however Getitorsellit.com has a number of significantly improved features which make using the site almost effortless. Load speeds between pages are fast making it a pleasurable experience to browse the site and quickly locate your favourite items or compare prices. The site content is extensive and neatly categorised into popular categories that cover every aspect that you can conceivably think of from Art and Antiques to Music and Video.
New Features
Getitorsellit.com offers a unique range of features over and above what you would find on other leading internet auction sites. Auction Runner, allows users to upload bulk items either directly or from an existing eBay profile doubling the exposure of your items and increasing the prospects of a successful sale, with minimum hassle. The Id Verified feature minimises your risk of being a victim of fraud by checking buyer and seller details with Paypal, prior to trading. Getitorsellit.com also enables users to import feedback straight from eBay meaning that you do not have to build up trading credibility from scratch! Google Maps integration enables users to view the location of the items before buying or exchanging, to help you make the best purchasing decision. This is especially helpful if you are unsure about where in the Country the item is located.
Digital Media. This feature allows you to sell your own digital creations in the form of music, video's, software or e-books at the touch of a button all in one place. This eliminates the need to find specialised sites to sell separate items such as e-books, instructional/promotional videos. New and emerging music artists will also benefit from pitching their CD's and DVD's directly to an online fan base.
Fees and Payment Options
Getitorsellit allows Sellers, Buyers and Exchangers to list items for free and there are no hidden costs or end of item fees either!! The only aspect that the site charges for are Classified and Want it Now Adverts, so all you have to pay for is the price of the item. Getitorsellit offers an extensive range of payment options including PayPal, NoChex, World Pay, Protx, Authorize.net, 2CO, iKobo, Pay Gate and Google Check Out. So what are you waiting for, get your item listed now!
Community
Getitorsellit.com is not just simply dedicated to internet auctions but it also has a thriving community section where you can play games, blog, start or participate in discussions and make new friends. It's like Facebook, Ebay and Blogger all rolled into one. What is especially good is that you can use the same username and password for both the auctions and community sections, meaning that you can build up trust in a particular online user before you make a purchase from them if you want to be absolutely sure.
Registration
The registration process for accessing the site is very user friendly, quick and simple. It will take you no more than 5 minutes. There are three easy steps consisting of contact details, username creation and password setting. And remember Getitorsellit has a piece of software called Auction Runner that allows you to easily transfer your items from eBay, so that you don't have the hassle of re-entering them again individually.
Summary
Getitorsellit.com is an online users dream with its combination of attractive graphics, step by step instructional guidance and automated software, that allows members to maximise their online experience and effectively promote their products and services. The thriving community section allows members to instantly interact with other users as well as blog or play games. Free item listing and the absence of end of item fees make Getitorsellit.com one of the best online auction sites available. There is no excuse not to give it a try!
Site Navigation and Layout 5 out of 5 Site Content 5 out of 5
Both John Braun & J Dawkins are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
John Braun has sinced written about articles on various topics from Skin Care, Consumer and Carpet Cleaning and Upholstery. John Braun is a copywriter with Hitman Advertising. To get your FREE REPORT entitled How To Choose The Most Profitable Advertising for your service business, visit