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[H1170]How To Get More Business

by Leokadia Angela, Leo

Many people will tell you that to get your web site noticed you need to 'optimize' your site for the search engines. You are then led up a path where you have to keep changing your web site as the search engines change their ways of listing things. As fast as you 'optimize' your site, Google and the others have moved the goalposts, meaning you have to keep optimizing over and over again.

Now consider some facts. Most people in the world are not users of the Internet. Let's repeat that. The vast majority of people who you want to reach don't use the Internet. It doesn't matter how well you optimize your web site, they simply will never find it.

Here's another fact. Some of the best Internet marketers make most of their sales 'offline'. They sell their books, CD-ROMs and so on at seminars, workshops and conferences. Indeed, for many 'Internet marketers' these 'offline' sales represent the bulk of their income.

So what do these facts tell us? They show us that 'offline' promotion is more important than online promotion. You may be able to optimize your web site to get high rankings in a search engine. But that doesn't mean you'll reach the vast majority of people who could buy your product or use your information.

This was confirmed recently by one study that showed most people go to an Internet address (URL) after having read it in a newspaper or magazine, been given it by a friend or colleague, or having heard it being mentioned by someone speaking at a meeting or on TV. In other words, it seems that significant numbers of people who get to your web site will do so having heard the URL somewhere outside the Internet.

You can get many people visiting your web site, even if you are not ranked highly by the search engines. You can do this in two main ways:

1. Write articles for use in regular publications - newspapers, magazines and so on. Always include your URL in the article and you'll get millions of people to notice your web site address.

2. Speak at every opportunity. Make presentations to business clubs, chambers of commerce, local societies - you name it, you should speak at it. Every time you speak, announce or your web site address.

Although these are the two principal ways of gaining offline publicity for your web site, don't neglect your business stationery, posters, car stickers and so on. The more your web site address is visible outside the web, the more visitors you will get regardless of how kind the search engines are to you.

On the face of it you may think that this final essential business component is all about marketing. The answer is that yes, you could put this in the sales and marketing category. However, you can treat media as a completely different business function, one that actually feeds your marketing pipeline with prospects. When you do this, you'll find endless possibilities for targeting your customers and communicating marketing messages.

This is a huge competitive advantage because most businesses don't focus on media. When you do understand the huge significance of media your business growth will accelerate.

Just think about how you can scale up and leverage your business utilizing the never ending streams of media that are available.

Even better is the fact that there are new media sources entering the market every day.

Using media to target and communicate with your potential clients puts you at the cutting edge in business development.

When you think about it, the first 4 business principles are pretty much self explanatory and straightforward. You can only make a profit if you obey the rules of supply and demand. And your business needs excellent management and infrastructure to function effectively and get ahead in the market place so that you can make sales to your customers and hence make profits.

It's this 5th business principle of media that will set you apart from the crowd, because this is how you are going to let your customers know that you have what they want (remember the hungry crowd).

There are so many different types of media that it is impossible to list them all. Each type of media has thousands of opportunities for placement too. You'll never run out of places to put your advertising.

Here are a few examples:

Articles, Press Releases, Newspapers, Magazines, Journals, Notice Boards., Direct Mail , email, Blogs, eZines, Traffic Exchanges, Trade Journals, Banner Ads, Classified Ads, Banner Exchanges, Radio, TV, Seminars, RSS feeds, Webinars, Joint Ventures with other marketers, Co-registration Services, Flyers, Pay-Per-Click Advertising, eBooks, Reports, Viral eBooks, Pod casts, Online Forums, Business Cards…..and so on and so on..

Each of these has many possibilities and variations

PS it's a great idea to start your own swipe file of media placement ideas. I use an excel spreadsheet with all the media categories as headings and the specific websites and contact details that I can use to place my ads.
PPS remember that the media can be online and offline

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About Author

Both Leokadia Angela & Janet Ellershaw are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Leokadia Angela has sinced written about articles on various topics from Real Estate, Vitamins and Fitness. Leokadia Angela has various online websites, e.g.