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[H794]How Many People Use Email

by Kendall Summerhawk, Ken

Now, my internet marketing tip is NOT that you send your list an email every five minutes. We all know how annoying THAT is!

BUT...I hear from too many business coaching clients that they send out one, maybe two emails, and then expect to sit back and watch their programs fill and their products leap off the shelves.

It just doesn't work that way.

Your prospective clients are busy. They're not focused on what you're so generously offering. Doesn't that sound like YOU on the receiving end of an email offer?

So, to earn their attention, you need to send multiple emails. Make your message catchy, authentic and fun to read. Now, before you balk and tell me you "don't want to be one of THOSE kinds of marketers," please hear this marketing coach out...

If your email campaign is engaging and relevant to your reader, you can easily send five to seven emails over a period of three or four weeks.

Here are six quick tips for a successful email campaign:

Internet Marketing Tip #1: Plan a "preview" event and market it FIRST.

It's much easier to get prospects to take baby steps during the trust-building phase. For now, make it easy for them to say ‘yes' to an invitation. Later, during your preview event, when your relationship is growing, you can introduce your new program or product.

Case in point: I sent out three emails invitations to register for my free Brand Authenticity business coaching preview call. The result? A gratifying 516 people registered for the preview call!

Internet Marketing Tip #2: Get their attention with this...

Did I make you look? Using a trailing sentence in your subject line… and the first sentence of your email will encourage your reader to, well, read the rest of your email. (Asking a question in your subject line will have the same results!)

Internet Marketing Tip #3: Do NOT sell in the email!

Don't expect a little ol' email to do the heavy lifting. That's your sales page's job. Your email message should create enough interest to motivate your prospect to go to your website for more information. Resist giving details of your new product or service. Instead, explain what the offer will do FOR them!

Internet Marketing Tip #4: Create urgency by releasing your sales figures.

Let your readers know how limited your offer is, and then keep them posted as to how much you've sold. Demonstrate that others want what you're offering by revealing the decreasing supply, and you've created a sense of urgency.

For example, response to my last email for Brand Authenticity disclosing that we were 56% sold out, pushed the figures to 64%! People need to know that if they snooze, they lose; so be sure and remind them to take action...now!

Internet Marketing Tip #5: Send a "last chance" email the day before your cut-off date.

You will be amazed at how many people will wait until the very last, teensy, tiny second to take advantage of a time-sensitive offer. So if you're tempted to omit the "last chance" email, please, send it. You'll be glad you did!

Internet Marketing Tip #6: A weekly email is barely enough!

In my business coaching campaigns, I send one email each week for the first 2-3 weeks. Then, as the cut-off date draws near, I send a second email each week for another two weeks. For the final week I send out a third, the "last chance" email.

Will sending so many emails make some people mad? Yes. Please excuse me for sounding tough here, but just ‘get over it!' These are the people who won't buy from you anyway. As I remind my business coaching clients: “Don't take it personally. Sending out email reminders to your potential clients is an important part of your job.”

Most of all have fun with your campaigns. If you're genuine and project a feeling of caring and connection in your emails, your readers will watch what you're doing with interest. When your offer (finally) tickles their fancy, they will appreciate the consistent reminders that you've been eager to work with them.

But what is it that makes having your own list so powerful and profitable? How does an email list help to make you more money online?

This article is going to reveal why email marketing is so powerful and give examples of how you can monetize your email list to produce cash on demand whenever you deem fit. Alright, lets get into it...

Most internet marketers have things backwards. They think that the most important aspect of making money online is getting lots of traffic to their site and making sales. While this is true in a sense, it's not even close to the whole picture. People mistakenly think that pumping people through their site and making sales means they have a successful, dependable internet business.

Unfortunately, this isn't true. Think about it. If you have to get new customers to your site everyday for the rest of your life your not really going anywhere. Everyday you have to start all over. If you don't get fresh buyers to your site today, your income stops and you're out of business.

So what should you be doing to build a powerful online business that becomes a real asset that will last for years to come? Build a targeted email list.

Failing to capture the email address of your visitors and customers is the number one mistake inexperienced marketers make. See, if you cant contact your customers and prospects they'll almost definitely leave your site and never come back. Sure, maybe they bought your $37 ebook. But then, that's it. They'll probably never buy anything else from you. It's like a flash in the pan and then it's gone forever.

Enter email marketing, now here's how you can make big money online. Picture this... You still sell the same $37 ebook, but you also allow people the option of signing up for your email list. Many will choose to do so if you offer something enticing as bait.

This could be a free report, newsletter, teleseminar, whatever. Now they either buy your ebook or they don't, just like before. The difference is what happens after they leave your site. You still have the ability to contact them days, weeks, and months after they've left your site.

Why is this important? Because, you can continue to offer more related products to them in a time release fashion. Your $37 ebook becomes a lead in product for a much larger sales funnel. Next you might offer might be a $97 physical book, followed by a $250 home study course, followed by a $995 seminar, etc.

You don't even have to create any of the subsequent products yourself. You can promote others products with affiliate programs.

So, what happens if 50% of your email list goes on to buy one or more of these backend products on top of your ebook? Simple... Your profits drastically increase. Each and every visitor to your site becomes far more valuable. Instead of buying your $37 ebook and leaving forever, they may go on to spend thousands of dollars with you over the coming months and years.

Multiply this times everyone who signs up for your list and the numbers grow in a hurry. This is the key to building a successful online business that's efficient and highly profitable. You'll work less and make much more money. That's the power of email.

Of course, it's critical that you know how to go about creating your email marketing campaigns. You cant expect that just any messages will get people to buy like crazy. You need to know how to go about marketing in a way that's effective. If you don't, I wouldn't expect any big fireworks. If you do, it'll change the way you do business online forever.

I guarantee it!

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Both Kendall Summerhawk & Andrew Kryzak are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Kendall Summerhawk has sinced written about articles on various topics from Marketing Strategies, Internet Marketing and Marketing Strategies. . Kendall Summerhawk's top article generates over 5400 views. to your Favourites.

Andrew Kryzak has sinced written about articles on various topics from Finances, Tax Liens and Internet Marketing. Drastically increase the profitability of your online business using proven strategies guaranteed to drastically increase opt-ins, readership. Andrew Kryzak's top article generates over 33100 views. to your Favourites.