In this day of the digital age, human contact has become a thing of the past. 70% of all online transaction involves no human contact. No Customer Service Representative. No Salesman. A stark contrast from the Sears and Roebuck mail order catalogs of the past
This is one reason why viral videos for businesses have become hugely popular. A Viral Video is simply a randomly record business or personal video for internet distribution. YouTube Videos for your business can increase your sales by 35%. When you include video testimonials your turnover ratio increases by an additional 30%!!
So fire up the camera here a couple of great tips when creating YouTube Videos for your business.
Your Camera
Any standard web camera will do. Of course the more you spend the better quality. However start with what you have, people will feel your energy and sincerity regardless of how good your video looks.
Honesty
Sincerity is an energy people will feel in your video presentation. Most people can spot a salesman a mile away. Fill your business and heart with a genuine interest to help people and convey it in your video.
Keypoints
Always include your name and website. Include something unique about your business or service. Be sure to include great content to help others, like advice and tips.
You're Call to Action
Close your video with a call to action. Spell out what you offer? What the viewer will lose by not using your product or service?
Video Format
The best format for web video is MPEG-4. MPEG-4 is small enough for a fast playback on web and is also playable on IPods. When not available use standard MPEG video. But be ready for longer upload times.