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?Itwasn't raining when Noah built the ark."
-Howard Ruff
When you thinkabout it, creativity really is about taking a leap of faith.
Becausecreativity allows you to visualize that which isn't'that which you can't see.And when creativity is applied to business, it lets you take that which isn't,and transform it into ideas that can change the world. Or at least your company.
Now, I'm thefirst one to admit that there are some people who have a hard time putting thewords creativity and businesstogether. Business is aboutnumbers, profit and loss statements, taxes. Where does creativity fit in?
Everywherewithin your organization.
Businessesthat lack creativity will be businesses that get left behind. Think about it...companies that bringinnovation and breakthrough ideas to the table are the ones that continue togrow and prosper.
If you don'tbelieve me, think about Apple, Microsoft, Google. They were once small businesses. But I guarantee you that size was the only thing small aboutthem. They were big thinkers. Thinkers who could use their creativityand imaginations to envision a very large future.
Could you bethe next Google? Anything ispossible. Especially when younurture creative thinking in your organization.
Becausecreative thinking is what can separates you from your competition. And ifyou're not an organization that promotes creative thinking, you probably aren'tas profitable as you could be.
Creativity iswhat drives the next breakthrough idea. It's what discovers an innovativeapproach to solving a problem.
Inshort, creativity opens up a vast world of possibilities.
Ifthat's not reason enough, you should encourage creativity in your workplace because it simply makesfor a better working environment. People want to express thecreativity we were all born with.
Whoa.Stop. Back up.
Did Isay, we are all born creative? Surely, I just meantthose of us who were born withpaintbrush and pencil in hand?
Uh-uh. We wereall born creative. If you doubt it, all you have to do is watch children play.But somewhere along the way, we were told to ?quit daydreaming.? We were told to get real ? tostart thinking logically.
So wegrew up. (Well, most of us did.)
Our imaginationsdimmed, and we started to see the problems instead of the possibilities.
So whatdo you say we all take a giant step backward?