1 - Add more subscriber boxes to your website. Sounds simple enough, but few people actually do it. If you have a 100 page website, you should have 100 newsletter subscribe boxes on your website.
You can integrate a subscribe box just about anywhere in a website. You could add one just before an article starts, in the middle of an article or even at the end of the article.
As long as you have good content on your website, you won't have a problem getting people to subscribe to your newsletter.
- Offer an outstanding bonus or gift. I have had a problem in the past with offering freebies to get people to subscribe to your newsletter, but I also know it can work well, if done properly.
Why do I have a problem with it? Well I really want subscribers to be signing up for my newsletter because they want my newsletter not because they want the freebie I am offering.
The best way to offer a freebie is to create one yourself and not something you have reprint rights to with 500 other people. You want it to be unique, and you want it to be something that plugs your newsletter heavily.
Do you know what makes a good bonus? Back issues of your newsletter!
- Use a sales letter to get subscribers, This is something I've seen a lot of lately. People using direct sales letters to get new subscribers for their newsletter. They are actually creating a sales letter like they would for a product they are selling, and at the end of it, instead of an order button, they have a subscribe here button.
You wouldn't even know by reading the sales letter that it is not for a product until the very end.
This gives people the WOW factor. You make your newsletter sound so valuable that when they find out it's free, they go "WOW, I can't believe they are giving all this information away for free".
This is pure marketing at it's best, and it's exciting. Marketing is meant to be exciting, just like life.
- Use a well paid for and well known autoresponder, I can't stress this enough. Do not use free Autoresponders or mailing lists! These services can go down at anytime and are not professional looking at all.
Plus they also get used for spamming and are abused badly.
Once your list has begun to grow do not forget to keep sending those subscribers valuable information that will be of use to them. Always let them know that they are welcome to pass the information onto others, or better still get their friends to subscribe also.
This is because if you are unable to pre-sell, let alone sell, the products and services featured in your free report, the last ditch effort should be to collect leads. In short, if you cannot convert the reader into a ready buyer, you should then attempt to convert him or her into your subscriber.
In that manner, you can still follow up with your reader on future offers and have a chance at converting him or her into your customer, preferably lifetime.
You can do so by offering a lifetime update to your report or a unique notification list your reader will be interested in subscribing to, which leads to having him or her subscribed to your mailing list.
One of the few success factors in viral marketing of your free report is quality. If your readers find your information worth sharing, and you encourage them to do so by giving them the right to give your report away for free, you will be able to have your name, status and links within the report passed around without any effort on your part ? simply because others are willing to do so for you!
Both Allen Jesson & Ninindi Johnstone are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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Ninindi Johnstone has sinced written about articles on various topics from Cars, Site promotion and Affiliate Programs. Imagine a system which would triple the response rate from your subscribers to hand out 'your' free report, creating an enormous vacuum of extra profits for you. Find out more at. Ninindi Johnstone's top article generates over 135000 views. to your Favourites.