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Your Online Guide » Guide to Technology » Guide to The Internet

[H902]How To Build Your Own Web Site
by Samson Onwionoko, Sam
We have got to admit to ourselves. Most of us are into it for the money. We are not going to waste our time and effort just for the fun of it. Many sites would not wait until hell freezes over just to see their profits. While there are some who takes things Easy there are always those who would rather see profit any given day.

It is common knowledge that without traffic we have no business. Like any business, without any customers you don't get sales. Traffic represents all the people that gets a chance to see what you have to offer. The more people who see your products the more people there would be to buy them.

Nobody puts up a Web site site that doesn't expect profit. We have a startup capital that needs to be regained. With a consistent traffic, we at least have a fighting chance to achieve that probability. Monetizing your traffic would optimize your chances of making the best out of it.

Making Money out of your Traffic

The best and most proven method of making a profit out of your traffic is using advertising. The internet generates hundreds of thousands upon hundred of thousands of traffic everyday. Most of them are searching for something. While some are just looking for information there is also a good percentage that is looking for something that they need.

The internet has proven to be a very reliable source in finding what was deemed to be a very unsearchable product. The internet has made the world a smaller place; you can advertise a product from the depths of Istanbul and still find a buyer from the center of Philadelphia.

Generating traffic is not an easy task. You have to contend with a great number of sites to generate a good number of traffic flow. But if done successfully this could open up a Pandora's Box of possibilities. One of the benefits is monetizing your traffic flow.

So, to get to the core of it the more traffic you generate the more likely you are considered as a desirable, desirable, in a sense that a good traffic flowing site is easily convertible to profit. Basically traffic equals profit. Advertising is the name of the game; with a good advertising scheme you can use your traffic flow to your advantage.

When you have good traffic you have a good number of potential customers, customers that are willing to put money into your pockets. Other than that these are also traffic that can be redirected to sponsored links that are willing to pay you for a sizeable portion of the traffic that you have generated.

This scheme is called ?pay-per-click?. With every click a visitor of your site makes on an advertised link you will be paid. The more traffic you generate and the more clicks that happens would mean more profits.

Affiliate Programs

Another method of monetizing your traffic are affiliate programs. You can link up with other tried and tested sites and online companies and monetize your traffic by having a percentage of sales generated by traffic coming from your site.

The basic idea is, traffic generated from your site will go to another site that can offer a product that you do not carry. Many programs can keep track and make records of transactions that was made possible because of site linkage.

When purchases are made by customers that was led by your site to their site you get a percentage of that sale. Affiliate programs would give you the benefit of monetizing your traffic without the actual need of carrying or promoting a certain product.

There are so many ways and methods to monetize your traffic. All it takes is a bit of hard work and the desire to successfully launch a profit-earning site. The internet is a veritable source of information, many tips and guides are offered everywhere in how to monetize your traffic and make your site a good profit earner.

You know that search engines have been created to help people find information quickly on the Internet, and the search engines acquire much of their information through robots (also known as spiders or crawlers), that look for web pages for them.

The spiders or crawlers robots explore the web looking for and recording all kinds of information. They usually start with URL submitted by users, or from links they find on the web sites, the sitemap files or the top level of a site.

Once the robot accesses the home page then recursively accesses all pages linked from that page. But the robot can also check out all the pages that can find on a particular server.

After the robot finds a web page it works indexing the title, the keywords, the text, etc. But sometimes you might want to prevent search engines from indexing some of your web pages like news postings, and specially marked web pages (in example: affiliate´s pages), but whether individual robots comply to these conventions is pure voluntary.

ROBOTS EXCLUSION PROTOCOL

So if you want robots to keep out from some of your web pages, you can ask robots to ignore the web pages that you don´t want indexed, and to do that you can place a robots.txt file on the local root server of your web site.

In example if you have a directory called e-books and you want to ask robots to keep out of it, your robots.txt file should read:

User-agent: * Disallow: e-books/

When you don´t have enough control over your server to set up a robots.txt file, you can try adding a META tag to the head section of any HTML document.

In example, a tag like the following tells robots not to index and not to follow links on a particular page:

meta name="ROBOTS" content="NOINDEX, NOFOLLOW"

Support for the META tag among robots is not so frequent as the Robots Exclusion Protocol, but most of major web indexes currently support it.

NEWS POSTINGS

If you want to keep the search engines out of your news postings, you can create an an "X-no-archive" line in of your postings' headers:

X-no-archive: yes

But although common news clients allow you to add an X-no-archive line to the headers of your news postings, some of them don´t permit you to do so.

The problem is that most search engines assume that all information they find is public unless marked otherwise.

So be careful because though the robot and archive exclusion standards may help keep your material out of major search engines there are some others that respect no such rules.

If you're highly concerned about the privacy of your e-mail and Usenet postings, you must use some anonymous remailers and PGP. You can read about it here:

http://www.well.com/user/abacard/remail.html http://www.io.com/~combs/htmls/crypto.html
http://world.std.com/~franl/pgp/

Even if you are not particularly concerned about privacy, remember that anything you write will be indexed and archived somewhere for eternity, so use the robots.txt file as much as you need it.

Written by Dr. Roberto A. Bonomi

Article Source : Pg. 66

About Author
Both Samson Onwionoko & Roberto Bonomi are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Samson Onwionoko has sinced written about articles on various topics from . Samson Onwionoko is an internet marketer and home business promoter who gives tips and ideas for the internet newbie about the best ways to make money online.
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