Building a massive network is what the business of Network Marketing is all about. The money is in your down line. This is where you want the majority of your money to be coming from because you do not have to do much for it. All you had to do was develop leaders. However, the only way you will find these leaders is by talking to A LOT of people, and I do mean A LOT because they do not come around too often. They are a rare bread. I am not saying that when you do find them they are going to be leaders out the gate, because, most likely, they are not; that is why you are there.
You are there to guide them and get them to their full potential. Show them the ropes, and show them what they need to do, to be as successful as you. Take them out prospecting with you, tell them to come to the weekly briefings to see your teams presentations, show them how to present the system your team has set up, give them the personal development products they need to grow as a person and as a leader, and find their WHY.
The WHY is critical, not only for your prospects, but for yourself as well, because every time that they are feeling lazy and unmotivated you can bring up their WHY to increase the chances of getting them back in action.
When talking to your prospects and recruits it is also important that you avoid talking about your own personal gains. They can care less about how your doing, they want to get the ball rolling for themselves, so show them how they can do that. Help make them some money. Develop Rapport with them and have genuine interest in them and their own personal goals, this way they feel comfortable with you and as a result, you get in contact with their referrals. It becomes a win-win situation for both of you.
Furthermore, when developing your down line it is important that you focus on quality, rather than quantity. This is the problem that many people have; they have the quantity, but they do not have the quality because they were to busy focusing on recruiting rather than developing the leaders that they really needed to grow their business. A lot of people will have a lot of people in their down line; however, become confused by the lack of production going on. This is because they lack quality, and they have no leaders to duplicate the system for them. Another important note you should make is that you should work with the willing and the hungry. Usually you will find that the people that are the hungriest to achieve something more in life are the leaders that will lead your team and duplicate for you.
Moreover, something that I can not stress enough is FOLLOW UP! It is critical that you follow up with people. Network Marketing is not the traditional route to success for most people, so although they may start the business, most of them still have a little bit of resistance due to the old programming they are accustomed to, which is go to school, get a degree, and get a good job so that you can work for someone else for the rest of your life and be miserable waking up every single morning doing it. Believe me, there will be times when you talk to someone about the business and they are not too sure if they want to get started or not, or they say something like, well, when you start getting results get back to me. I am telling you now, make sure you do!
The fortune is in the follow up...
My experience in trying to build my first network marketing business is unfortunately probably like many others - a failure. I joined my company and then spent too much money on leads trying to recruit them into my business. I did manage to enroll a few people over the course of several months of doing this, but still lacked enough cash flow to support continued recruiting efforts.
My sponsors kept telling me that I needed to step up my retailing efforts in order to stay afloat, but those of you that have been in a product oriented network marketing business before know that developing a solid customer base takes time, and time was not on my side. I soon decided that I was not willing to subsidize my network marketing business with the income from my corporate job and closed shop so to speak.
Bottom line - don't buy lead packages, don't spend hours daily calling so called prospects, and don't rely on signing up your friends and family. All of these methods are expensive in terms of money and/or time, and overall an in-efficient way to build your business.
Building Your Network Marketing Business The Right Way:
Fast forward one year to today where I am now successfully growing my new network marketing business (I chose a different company), and doing it with no out of pocket expenses. I'm sure you want to know how I am doing it!
I am using an internet based marketing system that has taught me how to create a free endless supply of ESP's - Educated, Serious, Prospects. The concept is called a funded sponsoring franchise, meaning the system is setup like a franchise which makes it very duplicatable, and teaches users how to generate paid (funded) leads that are indirectly exposed and sponsored into their primary business over time.
The leads I generate using the internet marketing techniques outlined in our internet marketing success guide, end up costing me nothing! The way I accomplish this is by exposing my new leads to several low cost affiliate programs that they can choose to join to get their franchise businesses up and running. When they join, I in turn receive enrollment commissions which end up covering the cost I incurred to generate the leads in the first place.
Additionally, all of the affiliate programs the system uses pay me monthly residual income for all recurring member subscriptions. So the more money I spend on internet marketing, the more leads I generate, which results in more affiliate signups and greater ongoing residual income. Through out the process, my leads are introduced to the concept of a primary program A.K.A. solid network marketing company. The leads that are serious about creating long term residual income (usually the ones that enroll into the affiliate programs our system recommends), are urged to contact us to learn more about our primary business!
I never have to speak to anybody until they filter through the funded sponsoring system and express an interest in learning more about my primary business and how they can get started! That is why I call them ESP's (Educated, Serious, Prospects) - they have been educated at this point, and are obviously serious prospects when they contact me.
The best part of the system is the comfort of knowing that my new business partners are in good hands having access to the same duplicatable system to learn effective internet marketing tactics to generate their own endless supply ESP's. The key to building a large network marketing organization is duplication which comes from using a funded sponsoring system like the one I am now using.
This new way of building your network marketing business is a complete 180 degree turn from the old, costly, and time consuming methods of the past. I invite you to start using the same free funded sponsoring franchise system I am using to start generating your own ESP's every day.
Both Chris Clark & Tom Childs are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Chris Clark has sinced written about articles on various topics from Health, Network Marketing and Prospects. To Get your FREE Network Marketing Power Reports visit:. Chris Clark's top article generates over 1600 views. to your Favourites.
Tom Childs has sinced written about articles on various topics from Residual Income, Environment and Network Marketing. Tom Childs holds an MBA from the University at Buffalo, and is involved with several highly successful internet businesses.Learn About The Funded Sponsoring Franchise Tom Uses To Build His Network Marketing Business:. Tom Childs's top article generates over 22200 views. to your Favourites.