There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. There is some sort of special force in massive action--so do just that--use massive action. Take one of these strategies each day and take massive action with it. For example, in part 2, I cover articles. What would massive action be?
How about write 3 articles and post them to at least 100 article directories? That is massive action. Then the next day, take massive action regarding part 3, forums. Become a member or 100 forums and answer 100 forum questions everyday. And so on day after day. If you truly work at building a list and taking massive action, for more detail go to: www.email-auto-format.com.you can build a huge list and do it faster than you ever dreamed possible.
One thing to note here: if you are using multiple sources for your list building, track every source. Not just for traffic, but for source-specific sign-ups and for sales. You might find that one list source gives you 3x the number of sign-ups, which is exciting. But if you aren't tracking things deeply enough, you might not know that the bulk of your sales are coming from another list, one that is a little slower to grow. Just keep that in mind.
There are three stages to building a list:
1) Preparation. You must get a squeeze page and an auto responder sequence up and running. A squeeze page is basically a web page that has a brief introduction, offering the reader an incentive to join your list. Perhaps you are offering an online course or a free e-book or a free tool for their business. After that brief introduction and call to action, you will have an opt-in form, provided by your auto responder service, to collect names and email addresses.
For your auto responder sequence, unless you already have product to pitch, you should just send the subscribers useful information every few days. If you do not have a main web site or product yet, that is OK, just send an email once or twice a week with useful information. You could even send them the articles that you write in part 2. For more detail go to: www.autoresponder-money.com.But you must keep in touch with them, because if you add them to your list today and then don't mail them for two months, they will not recognize you and they will see you as SPAM. Bad. So write once or twice a week, and you will build rapport with them.
2) Getting in front of qualified subscribers. You see, I say qualified, because any old name on your list is not what you are looking for. You want people on your list who are genuinely looking to improve themselves, their business, or their hobby. How do you do this? In each of the list building strategies that you employ, be sure and offer people great content, not just a free gift.
A free gift is good, but it should be an inducement, not the whole thing. They should want to subscribe because they believe you will provide a quality newsletter or mailing and they will receive good information.
Unless you are very new to internet marketing, you probably have at least five or six useful software products that you have give away rights to right on your computer. You may have acquired them through giveaways or bought them, but it is time to put them to good use.
You've heard it said that the money is in the list. No truer statement has ever been spoken when it concerns internet marketing. So you need a lead generation system. You've been tempted to buy lists of hot leads. Don't do it. Although they may not all be scams, many of these programs are fraudulent enough to get your site banned or even cause you to be fined.
So, you've checked and you have a good software product that you have giveaway rights to. You just don't know how to monetize your products and ideas.
If this sounds like you, I suggest you try the following five ideas to generate a prospect list that hopefully turns into a customer list:
1. Offer free software to ezine subscribers. This gives people an incentive to want your ezine when they have so many to choose from.
2. Ask for contact information such as name and email before customers are allowed to download your software when they pay it. Make sure there is a form that encourages them to sign up for updates to the product so that you don't lose the chance to keep in touch with them in order to offer them more good content and products that they will find helpful.
3. Put free, target marketed software download offers on your website. Be sure to require contact information to receive the free software.
4. Offer your software to limited time give away promotions. This will build your optin list and possibly gain valuable testimonials for your product. Good testimonials are worth more than money in the bank to you as a software merchant! These giveaways are becoming more and more popular, so just keep your eyes peeled for them in your inbox. You can either offer your own software creations, or if you're not so techie, try offering those programs that you have private label or give away rights to. Be sure to check your license for restrictions, but most allow you to use the products as you like.
5. Offer to let people download your software free if they agree to link to your site. This is especially nice for you if the partner has a highly traveled site. You can gain worldwide exposure for your products and services that will far outweigh the loss of the order amount your partner would have paid you!
6. Offer your software for free to marketers with large lists. They make wonderful joint venture partners and affiliates. Although they may have the cash to buy your software, the good will gesture of giving them a review copy will certainly help you to build a favorable relationship with them and make it far more likely that they'll actually send out a solo ad about your product or service. This will greatly increase the chances that their list members will become your list members.
7. Utilize the power of the system of writing articles and special reports. First, you write an engaging article that relates to your product, but don't make the mistake of having it sound like an advertisement. Submit those articles to article directories that offer free articles for people to use on their sites, blogs, ezines, and such.
Be sure to give useful content to the reader in the body of the article, so that when he finishes reading the article, he will want to read the author bio at the end. That's where you get to make your irresistible offer for more good information in a special report.
The prospect clicks over to the site suggested, signs up with your autoresponder generated optin form, and is welcomed by your instant email message containing the special report. I recommend a double optin process just to protect yourself, but that's your call.
So, now your new subscriber reads your report. If you have done your job right, not only do you have great information in the report, you also have an abundance of links to your own or affiliate software in the viral report. The subscriber orders from the link you have in the special report and you make money! So now you have the system to generate not only huge, profitable lists, but also cash!
Both Anju.jan2009 & Kristi Sayles are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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