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[H1054]How To Email Signature

by Ashley Keane, Ash

Let's face it, you want to get more sales, visitors to your website, subscribers to your free ezine, and referrals. Well, you can get them while you're away from your computer with 5 proven steps!

Creating email signature is quick- less than 3 minutes!

Profitable- people will remember what your company does, your contact info, and subscribe to your free ezine.

Okay, pretend for a moment your email signature is not yours. Pretend you're reading an email and you see your email signature at the bottom of the email. Would you understand what your company does? Is there a telephone number or email address you can use in case you have a question? If not, get started NOW!

It's easy to set up in your email autoresponder or free email account!

- Spend your valuable time just writing your email message (not signing off your name in a hurry with ugly typos)

- Keep getting more traffic to your website (people subscribe to your ezine on your website)

- Let people remember what your company does (so they can refer you to their friends by forwarding your email)

Look over these 5 steps to create your email signature, then, add it in the signature file in your email autoresponder or free email account.

Step 1: Your first and last name in the first line.

Write your complete name on the first line. You want to look as if you emailed a friend. When you email your friend, do you include your title when you sign off? No. Without a title next to your name, your email looks more personal and your name stands out. It's easier for people to remember your name. Yet, if you want to add your title, add it in the second line.

Step 2: Your company name in the second line.

You'd be surprised to know that people reading your emails may not remember the name of your company! Adding your company name helps you brand yourself. For instance, Fit with Med-Diet, LLC.

Step 3: A one-sentence description of what your company does in the third line.

This step is very important because some of your readers know your name, your company name but don't exactly know what your company does. What's the point of promoting your company name?

If you just promote your company name, it's harder to get more referrals! You'll get more referrals when people understand what your company does. Go ahead, write a short sentence describing what your company DOES. For instance, Articles and Supplements so You Keep the Weight Off With the Mediterranean Diet.

Step 4: 2 ways to contact you, either a telephone number, your email address in the fourth line.

Many times people don't put your contact info in their contact book of their email accounts like hotmail, yahoo, or Outlook. After someone reads your email, they might want to ask you a question. Save your reader some time by putting your telephone number and email address under your name. Make sure you make your email address clickable. Do you enjoy going through your contact book and looking for a telephone number just to ask someone a question about their email? Not really, right?

How about this situation: your reader wants to refer you to their friend and they need to open up their contact book, sort through names, copy and paste your email address, phone number, and company name. But wait, what if he hasn't yet put your contact info in his address book? Make it easy for them, include your contact info in your email signature. More people will know what your company does and people can refer your services to their friends by forwarding your emails or just copying and pasting your email signature in another email.

Step 5: Your free ezine or free report in the 5th and sixth line.

No, this doesn't mean you place a blatant advertisement. A clever way to market your internet business is by helping. Many people like a free sample of something. Sure, you need to sell your products.

Why not give a free sample of your expertise with your FREE ezine. They'll enjoy reading your ezine, and will be more likely to buy your products for months.

Face it, sometimes you really want to buy a great product but you can't buy it immediately. Will you settle for some free information first?

For instance, you want to buy the latest book on training dogs. Would you sign up to get free weekly tips on training dogs? Sure. A common question I get is "Why give a free offer and not my product?" Simple. People are more likely to subscribe to a free offer immediately than to take out the credit card and pay for a $50 product. Besides, once your subscribers trust you they'll start buying the products in your newsletter, and you can send them product offers for months.

The title of your free ezine needs to sound compelling and interesting. Are they saving time, earning more money or getting more love. Include numbers or the words 'how to.' What makes you pick up a magazine at the grocery store? The interesting, short and snappy titles on the magazine cover right? Same thing happens with your free ezine offer.

Write an interesting, short and snappy description of your free ezine. Use your free ezine title to get your reader to “pick up” your ezine. In other words, compel them to click on your link and sign up for your free ezine.

Let's use Liz Carlton's signature as an example.

Which of her 2 email signature samples would you read and remember?

Sincerely,

Liz Carlton, President
Italian Pasta Company, LLC
800-555-4234
liz@ pasta http://company.com

Sincerely,

Liz Carlton
Italian Pasta Company, LLC
…Making authentic Italian pasta for over 50 years!
800-555-4234 liz@ http://pastacompany.com to get your FREE Report on "10 delicious pasta dishes you can prepare in less than 20 minutes!"

Hey, I would certainly remember the second email signature because I will get a FREE report on 10 delicious pasta dishes that I can prepare in less than 20 minutes. How about you?

What are you waiting for? Take the 3 minutes and create your email signature. Remember, while you're away from your computer, you're promoting your company and giving a free test-drive with your ezine. Finally, people will know what your company does. You'll get more visitors to your website and subscribers just by adding your compelling free ezine in your emails.

The power of an email signature has been terribly underestimated. An email signature is that short little blurb that is attached to all your outgoing emails. This can be set up through your email provider to be attached to your emails automatically. This will serve as a reminder to your readers of who you are and what you have to offer.

There are few people that actually take advantage of this powerful marketing tool. Those that do, tend to go about it the wrong way. This article will provide some tips on creating an effective email signature.

The first thing you want to include in your signature is a link back to your site. Please remember that not all email providers will allow active links. Formatting your link and using anchor text may backfire if your link shows up as plain text to your reader. Always include a simple link that can be cut and pasted into a browser.

Try not to make the same mistake of numerous other website owners by including only your name and link in your signature. You will run the risk of being boring and you won't grab anyone's attention.

Your email signature is like a small ad. You have to give your readers a reason to want to visit your site. Devote some time to designing your message. Perhaps a catchy phrase or slogan might do the trick. Another great eye catcher is to offer something free. A free report or E-Zine (an online form of a newsletter) is a great way to get people to your site. Coupons and discounts are a great way to generate traffic to your site as well. Don't be afraid to add any of these things into your signature.

Remember, don't get carried away. Many of us have several websites and we might feel inclined to mention them all in an email signature. This is going to overwhelm the reader and back fire on you. Try to keep it simple. You can try several different variations of your signature to see which ones are working best. Another thought is to set up a special landing page just for your email signature. This will make tracking somewhat easier and you will be able to customize this page to fit the offer you may have advertised in your signature. From this special landing page, you can then send the visitor to any site you choose.

A good, well written email signature is a valuable piece of marketing you will want to incorporate into your advertising.

Article Source : online marketing forum

About Author

Both Ashley Keane & Lori Gorman are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Ashley Keane has sinced written about articles on various topics from Email Advertising, Marketing and Email Advertising. . Ashley Keane's top article generates over 9900 views. to your Favourites.

Lori Gorman has sinced written about articles on various topics from Advertising Guide, Finances and Marketing. Lori Gorman is the owner/webmaster of as well as a successful work at home mom and au. Lori Gorman's top article generates over 9900 views. to your Favourites.