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[H1013]How To Design Business Card

by Liat Greenman, Lia

As we all know the first impression is the most important one – it is establish in less then 5 seconds and will take more the 5 additional meetings in order to change it.
You have only one chance to establish the impression that you want people to remember.
One of the most important individual marketing tolls is the business cards. When you meet new person you will usually hand him your card with your personal details.
You need to make sure that these cards will represent you in the most professional way.
Here you can find some tips that will help you create the ultimate business card:
1. Make sure to leave space for margins – app. 2 mm from each side. These margins will get cut in the production process.
2. Use up to 2-3 fonts. The usage of many fonts will create visual "noise". It wont be comfortable for the eye.
3. In similar manner try to avoid the usage of too many colors. It will be more professional to choose 2 or 3 shades of the same color.
4. If you have lots of text that you need to place on the card - divide the information between the front and the back side of the card. On the first side write the name and the title and on the back side write all the other details. It will make the card clean and neat.
5. Highlight by bold font the name and the title, the rest of the details can appear in smaller font.
6. Please notice that colors that you see on the screen can look a bit different on the card. On the screen you have back light - on the card the colors can look darker.
7. Make sure that you use suitable font size, when you design the card it will look big on the screen – you need to remember that the actual card will be much smaller. Do not use font that will be too small.
8. Make sure to use inverse colors for the background and the text. If you chose light background use dark text to make it stand out.

If you will Use these tips you will be able by yourself a professional business card and will be able to save the costs of a designer.
Good luck!!!

Unfortunately, a lot of people do not understand this, so they put in a stack of irrelevant information on their business cards, or design their them in such a manner that defeats their purpose. And so, the sales potential is not realized.

The Elements of a High-Impact Business Card

There are important elements that every business card must have in order for it to realize its full potential as a marketing tool. Here are a number of pointers that you need to keep in mind:

1. Hire a professional designer. She would know how to arrange the textual and graphical elements of your card so that it would create the effect that you desire for your card and promote your business effectively.

2. Stick to the essential information. You do not need to put all your contact details on your card. Just list down your business address; your home address is not necessary unless you work from home. Other contact details that must be on the card are your phone number, fax number, mobile number, email address, official website, and maybe your instant messaging ID.

3. Make sure that the most identifiable element on your card is either your name or your company name/logo. If you do not have a logo, use your photograph.

4. Feel free to use color, since business cards done in black ink only are now considered boring. However, never overdo your use of color.

5. Use the back of the card to list down the core services of your company. This lets the recipient know at a glance what your company is all about.

6. Make your card functional. Many people are opting to put magnets on their cards so that they can serve a double-purpose for their recipients.

Things a Business Card Should Never Have

As we mentioned above, people sometimes put a stack of unnecessary information on their business cards. Such a form of information overload defeats the purpose of the card.

If you want your business card to have a high impact, you should never do the following:

1. Use small font so you could cram in as much information as possible. If the recipient cannot read your card, your card becomes useless.

2. Use clip art instead of a professionally drawn logo. Clip arts are tacky.

3. Use thin or flimsy paper. This conveys the message that you cannot afford a decent business card and are not stable enough as a company to do business with.

4. Overdo the self-promotion. A long job title or a string of academic letters after your name may be nice for you, but they tend to turn people off.

Always strive to create a high impact with your business cards. After all, they are a great marketing tool.

Article Source : Pg. 5

About Author

Both Liat Greenman & Matt Lilly are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Liat Greenman has sinced written about articles on various topics from Business Cards. Liat GreenmanOn-Line Business development Manager. Liat Greenman's top article generates over 1900 views. to your Favourites.

Matt Lilly has sinced written about articles on various topics from Business Cards. . Matt Lilly's top article generates over 1900 views. to your Favourites.