Gemstones may come in a rainbow of colors, but the jewelry industry uses a universally defined system to grade it. Color accompanies clarity, cut, and carat weight to make up the 4Cs and can greatly affect the aesthetic value of gemstones.
Many people mistakenly believe that darker is always better, but what they should be looking for is brightness and vividness. Use the following tips to accurately evaluate the color of gemstones by yourself:
Evaluating Color of Gemstones by Using the GIA or Munsell Color Grading System:- Although there are many and equally effective color grading systems in use today, the GIA or Munsell System is a good primer to start with. It utilizes a plastic set made up of 324 color pieces to serve as standard references. If a certain color is found missing from the system, interpolation can be performed to come up with more than 760 additional shades.
The GIA or Munsell system is made ideal for judging the color of gemstones because they are built with 3D plastic pieces that resemble faceted gemstones.
Elements of Color The color of gemstones should be judged according to the three main elements:
Hue This is the first impression we obtain from viewing colors. It is what makes rubies red, sapphires blue, emeralds green, and amethysts purple. Hues have a natural order and they are red, yellow, green, blue, and lastly purple. Numerous shades can be achieved by mixing together any two of these hues.
Chroma or Saturation This element refers to the vividness, purity, strength, or intensity of a given color. Gemstones with low chroma are referred to as weak while those with high levels of saturation are called vivid or strong. Saturation of colored gemstones may be classified as the following in ascending order: grayish or brownish, slightly brownish or grayish, very slightly grayish or brownish, moderately strong, strong, and lastly vivid.
Value or Tone This is what makes you think of red as light or dark red. Gray as well as black and white are referred to as neutral or achromatic colors because they do not possess any hue. Colors with hues are referred to as achromatic colors. GIA uses a numerical system, with its written definitions, to evaluate neutral and achromatic colors alike. For transparent colored gemstones, however, only grades or tones two to eight are considered.
0 colorless or white 1 extremely light 2 very light 3 light 4 medium light 5 medium 6 medium dark 7 dark 8 very dark
When it comes to managing your own membership site website there are several things to consider. First, what is your website going to be about? Second, who's the target audience? Third, how are you going to market your website?
And finally, what is the price of my monthly memberships?
You're perhaps wondering what price has to do with the other three questions directed towards marketing?
And the answer is everything.
Pricing can affect all aspects of the marketing of your membership site. Your price will increase or decrease depending upon what you want out of your website. Let's go through the three most significant questions one at a time, analyzing what price has to do with it.
1. What is your website going to be about? The demand for your content decides your price. If there are millions of other websites about the same thing and they're offering only 10$ per month, then there's a pretty good chance no one is going to join your 30$ per month website. Yet, if you have a great new idea with fresh content and less competition, then you are able to up the monthly fee. People will pay for original content, especially if your member site offers something extra.
2. Who is the target audience? Do you prefer to attract teenagers searching for an easy answer to their homework assignment on Shakespeare? Or are you concentrating on the high rollers who are seeking the top-of-the-line ski resorts where cost is not a problem?
Your market audience affects your price. If your target audience is students or children, you cannot expect them to pay 30-40$ per month on a membership - their monthly income is more likely allowance remember!
However, if you're directing your website to upper-class individuals, then you'll be able to up the price.
3. How do you want to market your website? Again, price is the key component to this question. First of all, price is among the most important things people consider when deciding to click that extra step and join the sight.
Do you want to have thousands of members who look into your website once in a while? Or do you want hundreds of members who admire your website and can't wait to read the latest content?
If you want to get as many members as possible, it's best to price low. For instance, if you charge only 10$ a month and your members stop using the website they still might continue to pay, thinking "Oh well, it's only ten dollars a month."
However, if you want to pride yourself on your websites' content and market your website as the best of the best, then charging a higher fee is only understandable. After all, people know that they get what they pay for. And a high standard web site deserves a higher fee.
Both Allen Jesson & Devraaj Khattri are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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