The internet is experiencing a new wave a revival of sorts and it comes in the form of web 2.0. Many users are exposed, use it and benefit from it but have no idea what it is. In fact they know they like it, they find it easy and friendly and yet they have no idea they have been touched by the next wave of the best the Internet has to offer.
So what is Web 2.0? It is a new look, feel, technology, idea, concept and terminology all in one great new approach to delivering websites and information. By now you are probably saying have I experienced it? The answer is a resounding YES!
To relieve some of your anxiety if you managed to get this far I will give you some examples: Youtube.com, Flickr.com, Digg.com, Facebook.com, ziipa.com, google.com etc. So why are they considered Web 2.0? The answer is as simple yet complicated to explain.
It starts with the concept where it is a user experience a platform or application that enables the user to experience and participate in the growth and information that the site will provide to its users. Much like a first settlement all the people help build the town and services. Second, is the look and feel of the website. A refreshing use of soft colors, simple unique names, specific font types, vivid logos, large text and most important less clutter delivering impact and a great user experience based on simplicity and ease of use without sacrificing the ultimate goal of delivering the product, information or service. Think of it as Feng Shui for web design!
Behind the concept and user interface is the meat and potatoes of web 2.0 with some new innovative technologies backing up the designs. The use of API's, RSS, Ajax, CSS, XHTML and others these new approaches and technologies enable designers and programmers to deliver unique and customized experiences to their users free of clutter.
The social aspect of these sites is perhaps what enhances the experience more than anything as users can chart the course of information, expand it and interact with other users by providing firsthand accounts, experiences and information on news, products and services.
So in the end it is a new approach and technology merging to form a new Internet that will grow with its users and be determined by the interaction between them. In other words added value is brought by the people who are looking for it! Is your site Web 2.0? Below is a guideline to help you in determining what you need to change or add to become Web 2.0!
Web 2.0 Guidelines
? Links with no underlines
? Ajax technology
? Right hand navigation like blogs utilize
? Tag clouds instead of categories
? Social Bookmark icons
? Grey on white or lower contrast text
? Rounded Corners on boxes
? The use of gradients
? Larger images
? Centering your layout
? Lucida Grande (Mac OS X)
? Reflection on images
? Ajax
? XHTML
? API
Web 2.0 is basically a bunch of new Internet software features that can help you in your Internet business. I'm sure you've heard of some basic Web 2.0 features such as the RSS, podcasts, social bookmarking and social networking. If not, do read up more on them because these strategies are being practically used by a lot of Internet marketers trying to make their way in the world of the Internet. Blog marketing with Web 2.0 features have loads of advantages for your business such as bringing you loads of traffic to your blog, increase the number of your subscribers, improve your website conversion rate, give your sites a lot more exposure to search engines and much more. To properly implement blog marketing strategies with Web 2.0 features you have to: 1. Understand them you have to study each Web 2.0 feature and understand how they work in blog marketing. You must ask yourself these questions: - How can RSS feeds make visitors come back to your site? - How do social networking sites work? - How can social bookmarking help to improve my traffic? - Are there other Web 2.0 features that can help me improve my site's recognition? The more questions you ask yourself, the more you are inclined to find out how these Web 2.0 techniques work. 2. Apply Them To Your Blog When you know how these Web 2.0 features work, apply them to your blog and let your visitors know that you have these Web 2.0 features that they can make use of to make them feel as interacted as possible with your blog. It is best to get articles or ebooks that show you how to apply these features step-by-step, so that you won't get confused. Or, you can just hire a web programmer or designer to help you apply them. 3. Test, Test and Test One thing about Internet marketing is, you can't just bet that once you have applied a technique, you can see it working. Testing out a new addition to your site is important because you have to find out in which part of the site is the most optimized position to make it work. For example, your RSS feed logo can be placed at any part of your site for your visitors to subscribe to, but testing it at different parts of the site for a certain amount of time can make you gauge where most of the visitors sign up for your RSS feed at. Once you have found that position, you can then just place the feed there as its final position. Once you see these Web 2.0 techniques working on your site, you can then focus on other Internet marketing related strategies like how to turn your visitors into your subscribers or buyers, writing a good web copy, how to improve sales and so on. These three tips are the basic fundamentals for you to focus on when you are into blog marketing, so never forget about them when you apply Web 2.0 strategies. Web 2.0 is basically a bunch of new Internet software features that can help you in your Internet business. I'm sure you've heard of some basic Web 2.0 features such as the RSS, podcasts, social bookmarking and social networking. If not, do read up more on them because these strategies are being practically used by a lot of Internet marketers trying to make their way in the world of the Internet. Blog marketing with Web 2.0 features have loads of advantages for your business such as bringing you loads of traffic to your blog, increase the number of your subscribers, improve your website conversion rate, give your sites a lot more exposure to search engines and much more. To properly implement blog marketing strategies with Web 2.0 features you have to:
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