Every time you fire a Google search, alongside the search results, you find a few links displayed under the heading 'sponsored links.' Well, these are links that the advertisers pay Google for displaying. They do not, however, pay a fixed amount for keeping those ads there, but a certain amount for every time a visitor clicks on the link and visits the advertiser's site. This way, the advertiser only pays when someone actually clicks on the link, Google gets money for putting up the links, and the visitor gets to know of related links that could give him relevant and additional information and/or services. It's a win-win situation for everyone involved in the game.
Where do you come in?
Google reasoned that anyone, who visited a third party site that held content relevant to a particular search, would be interested in the sponsored links that it provided along these search results. So it decided to extend the group to include sites that have similar content, by allowing these sites to display ads and links that would be redirected to the sponsored links of Google. That opened up an easy way to increase the traffic to the advertiser's site by increasing his exposure, while the site owner gets money for just posting the ad in her site.
What do you have to do to take advantage?
If you already have a running site that ha a good traffic, you may have to do practically nothing. All you have to do is copy and paste some HTML code into your pages. That's all! The ads will appear on your site and every time someone clicks on those ads, you get your share
How much money can you make?
That's not very easy to answer, because there's no single answer to that question. It all depends on a combination of factors like keywords, the page number where the links appear, and the demand for the day. Whatever the going rate, Google passes on a part of the revenue that it gets from your site to you. You can see at any point of time and on any day, how much money you've made.
You can be sure of one thing, though. You're not going to lose money by posting the ad in your site. Whatever the revenue, it's an additional amount that you get from the site for no additional cost.
What if you don't have a site?
You can still benefit from this scheme if you don't already have a site. You will of course, need to put up a site in that case. You can put up a site easily and at a fairly low cost. First of all you should decide on the content of your site. If you're thinking of duplicating someone else's site by copying their contents, that wouldn't work. Your site will have to be original, although its contents may be similar to that of other sites.
If you are putting up a fresh site, you'll need to estimate the costs of putting up the site and maintaining it against the revenues that you'll get. The secret is in getting good traffic to your site. So you should concentrate on building an attractive site and find out ways of attracting traffic to it. The rest will then follow.
When you load a site into your browser and see small advertisement blocks here and there with "Ads by Google" appearing nearby, you probably know that when you click on them, someone receives a credit for payment under Google's AdSense program. AdSense is a pay-per-click (PPC) scheme that benefits marketers, buyers and the webmasters who display advertisements on their sites. By bringing together a buyer looking for specific products or services (by entering a term or terms in a search engine), sellers of those products and services and encouraging webmasters to provide the medium by which this happens (their sites), everyone in the equation benefits. It's a truly win-win situation and a brilliant concept.
Because I use AdSense advertisements on my site, but have not yet optimised my income from them, I have been researching ways to do so. I knew that some people were making quite reasonable supplementary incomes from Google AdSense and that it has the potential to add more significantly to my income if I could find out how it's done. Like everyone else, I want a bigger share of the pie.
During my research I found Codrut Turcann's ebook, "AdSense Confessions" which promises to tell you ... How 9 Average People, Not Gurus, Cracked The Code To AdSense Income Boosting And How You Can Copy Their Money-Making Tactics! Plus... Discover How You Can Quickly Catapult Your AdSense Earnings By 450% Or More Using A Powerful, No-Fail Marketing Arsenal.
What's in this ebook?
"AdSense Confessions" consists of 101 pages detailing the success stories of nine people who have, to varying degrees, mastered AdSense sufficiently to earn regular incomes. Each from a different perspective tells his or her story about how they came to AdSense, tested, retested and eventually mastered AdSense to realise a greater income. One or two are still working on improvements to the AdSense aspects of their businesses to earn even greaterlevels of income.
As everyone knows, duplicating the models successfully used by others is a shortcut to success ... medical practitioners use it daily, so do marketers. There is every reason to believe that if you follow the proven methods used by the nine people whose stories are told in this ebook, you will have a similar degree of success. Interestingly, the nine contributors do not only discuss AdSense, they also discuss matters such as search engine optimization, keywords, web design, link management etc, all of which is good advice and makes this ebook even more useful. Evidence of earnings is provided as are numbers of examples of sites with AdSense adverts showing successful placement of AdSense ads.
Although most of the content confirms what I already know, for someone new to Internet marketing, web design or using Google AdSense, Codrut's ebook will save them a lot of time and effort in getting to the income earning stage.
Is it value for money?
The price for "AdSense Secrets" is $69.97 USD and it is downloaded almost immediately. Included in that price are the following bonuses:
Ebook, "101 Quick Tips to Increase AdSense Income in 30 Days" FREE Profit-Pulling AdSense Site Critique and One-On-One Support By E-mail - Anytime You Need Help or Have An AdSense-Related Problem! "AdSense Profit Shortcuts" - Monthly eLetter A mystery bonus (value not known)
Value for money is a personal thing depending on so many variables that I can't answer that question for you. What I can say is that I find $69.97 quite a steep price (especially given the Australian exchange rate which knocks me about). However, if you can use the bonuses, especially bonus two of a free AdSense critique, it could represent value for money. The free critique and one-on-one support could be worth thousands ... if you make sure you use it.
Also, there are numbers of links within the text that lead to free utility programs etc that add value to your purchase.
And the Negatives?
In my opinion the only negatives are that the ebook isn't as professionally presented as it could be (given the price) and that the downloading process is convoluted. Having said that, if you are looking for content and don't care if the format and layout is ordinary, then presentation of the ebook won't matter. As for the downloading, it involves completing a subscription box and sending an email from a post-payment page to retrieve a link to another page from which the downloads can be made. But before the final download step, one has to confirm the email details. All of this could be prevented if the download page presented immediately after purchase.
Conclusion
If you want to learn how to establish or increase an AdSense PPC stream of income, this book certainly delivers the goods and will give you a good start.
There are dozens of things you can do today to generate income almost immediately. Add to that the bonuses, especially the one-on-one support and you will be well on your way to joining those of us who earn income from AdSense for doing nothing but placing links on our sites.
I've already begun to improve some of my AdSense strategies and will be monitoring income increase throughout the next three months at which time I'll write an article detailing my findings. Watch this space!
Both Shelly Adams & Balwinder Kour are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Shelly Adams has sinced written about articles on various topics from Adsense. Shelly Adams is a successful business entrepreneur, wife and mother. Visit her website at , to learn more about how to work at home succ. Shelly Adams's top article generates over 1000 views. to your Favourites.