E-mail can be a terrific, quick, and efficient form of communication, or it can be horrific. It all depends on how it is used. When people use e-mail in ways that are not effective, the results can be disastrous, costing organizations millions in loss productivity. Miscommunication and misinterpretations easily occur with each touch of the “send" button.
Have you ever witnessed an e-mail war? How often are you “cc’d" on e-mails that you don’t need to read (which fill up your inbox, causing you to miss other vital messages)? These things kill job satisfaction and overall daily effectiveness of individuals and organizations. Let’s take a closer look at the e-mail problems we encounter and some solutions.
E-Mail Problems
1.E-mail is limited to one dimension of communication: the written word. E-mail lacks the clarity of other forms of communication -- namely, face-to-face communication. We do not see facial expressions, notice body language, or hear tone of voice. So, when someone receives an e-mail, they imagine those things. If the e-mail recipient has issues with us, they will imagine the worst, no matter what our intentions are. 2.You can’t adjust an e-mail. E-mail is a one-way conversation. During a conversation, we tend to make mid-course adjustments to adapt to the other person’s reaction. We are unable to do this when we communicate through e-mail. 3.You cannot control when an e-mail is read. Have you ever had an e-mail upset you, only to read the same e-mail later in the day and discover that it’s not upsetting after all? Our moods and emotions affect the way we read things. When we send an e-mail, we don’t know the recipient’s mood. However, if we call or visit the person, we can back off and schedule a different time to discuss an issue if we see that it’s not a good time. With e-mail, you have no control after you hit “Send." 4.People read e-mails differently based on whom the sender is. If you are having “challenges" with someone, that person may misinterpret what you are saying, no matter how accurately you wrote the e-mail. 5.Email can be saved, forwarded, circulated (to people you did not intend) and used against you. E-mail can be manipulated. We have all written things we wish we hadn’t. You can’t do anything about the past, but you can do something about the present, which will affect your future. 6.You can’t necessarily assume the e-mail was received. For all sorts of weird and sometimes unknown reasons e-mails can get lost in cyberspace.
E-Mail Solutions
1.Use e-mail for its four main purposes: to communicate information, to receive information, as a form of documentation, and for friendly correspondence. For example, use e-mail to keep everyone informed of a project’s status, to verify what was discussed in a face-to-face or phone conversation, to ask a quick question, and to say hello and to compliment. 2.Do not use e-mail to resolve emotional upsets. In other words, if you are upset with someone or someone is upset with you, do not use e-mail. Call the person or go talk to the person face to face. Given all the problems regarding communicating via e-mail, it is not a good way to communicate emotions or resolve difficulties. The person face to face. Given all the problems regarding communicating via e-mail, it is not a good way to communicate emotions or resolve difficulties. 3.State the purpose of your e-mail immediately. By stating the purpose in the subject heading or in the first sentence of your text, you minimize the possibility that the recipient will misinterpret your message or delete it before it is read. 4.Write e-mail as you would a newspaper article. The first paragraph should contain the most pertinent information, with details following in subsequent paragraphs. People are busy and need the highlights. They may never finish the e-mail and may miss your important information if it is buried in the body of the text. If appropriate, have a quick summary sentence at the end. 5.If you e-mail back and forth with someone more than two times about the same issue, it is time to pick up the phone and get clarification. When e-mails volley back and forth about the same issue, it is often a sign that something is going on (someone is really upset, doesn’t understand, or is being resistant). 6.A good rule of thumb is that if you wouldn’t want the e-mail published in a newspaper, then don’t send it. You never know what will happen with your e-mail or who it will be forwarded to once you press send.
Remember, e-mail can be either a terrific or horrific tool. It depends on how it is used. Be careful!
--Copyright, 2007 Steven Gaffney Company, All Rights Reserved. To distribute or replicate this article in any way please contact the Steven Gaffney Company at 703-241-7796 or via email at Christina@StevenGaffney.com.--
Email marketing is one of the most effective and least expensive methods of reaching large volumes of customers who are interested in your products or services. You will want your email marketing campaign to address each person by name to make it more personal. The customer will provide you with their name and email address but you will need to find the best way to store it and use it. Email marketing software is a great way to compile your data. It can also be used to store the purchasing history of a particular consumer. This is good for narrowing your target market on certain email marketing campaigns. What can email marketing software do for you?
It is a wonderful tool for editing text, creating promotions, and writing newsletters. It allows you to add pictures, attachments, backgrounds for color and appeal, images, and sound. You will be able to use templates for features you intend to use regularly. This is definitely a time saver. Using email marketing software will make your materials appear professional which will make the email marketing campaign more successful.
There are many email marketing software packages available to choose from ranging in cost from $99 to $499. The one that works best for you will depend on what you are looking for as well as the objectives of your email marketing campaigns. Not all email marketing software offers the same features. However, there are some basic items you should look for. Choose email marketing software that offers 24/7 customer support. Conduct your own research to find out how effective that customer support has been for other consumers. The software will be useless if you aren’t able to use it properly. There are about to be questions and concerns you have and maybe some technical issues. Customer support needs to be that bridge for you when such issues arise.
Every email marketing software will operate differently. The software has to be easy to install and set up or it will never help your business achieve its goals. It is important that it is simple to navigate yet allows you to be creative. You will want to choose email marketing software than offers you the choice of making a template or working from scratch. You also want email lists simple to create based on various factors. Some software programs offer unlimited size when it comes to your mailing lists. Others set a limit from 2,000 up to 50,000. You will have an idea of the growth you want for your business and can use that to help you in that department.
Unless you have a great deal of experience with email marketing, choose a software program that comes with a wizard and a tutorial system. These will become your best friends while you are learning the ins and outs of the email marketing software. Bounce handling to resend undelivered emails is a wonderful feature to look for as well. It will prevent you from manually having to resend them. It is very important that your software has a quick and efficient way to remove the email address of those who choose to opt out. The law requires you to remove them from your emailing lists within 10 business days.
Email marketing is a very effective way to generate traffic to your website and more sales. Using email marketing software is a very inexpensive and effective way to create email marketing campaigns that are professional quality. Take the time to choose email marketing software that offers all of the features you will need to operate your campaigns properly. The internet is a great place to find out the pros and cons of the various email marketing software packages available. Keep in mind that you want to purchase software with excellent customer service.
Both Steven Gaffney & T. Detty are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Steven Gaffney has sinced written about articles on various topics from Management, Email Marketing and Marketing and Communications. Steven Gaffney, president of the Steven Gaffney Company, is a leading expert on honest, interpersonal communication, influence and leadership. Thousands of people credit, Steven’s speeches, seminars, TV, and radio appearances as well as his books and prod. Steven Gaffney's top article generates over 2400 views. to your Favourites.
T. Detty has sinced written about articles on various topics from SEO Search Engine Optimization, Site Promotion and Marketing. Terry Detty, 42 years old, finds internet marketing his passion. In addition to marketing he enjoys reading, and occasionally goes out for a short walk.Try