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[H1031]How To Domain Name

by J Dubo, J D

There are many different opinions on how to select the best domain name for your business online. You want to draw the maximum number of customers to your site, and selecting an appropriate domain name will help you achieve that goal. A really good domain name serves not only as a piece of the technical jigsaw, but more importantly, it is your identity, brand and personality online.

At the present time, there seem to be two main theories on the best way to go. One belief is that you should use keywords in your domain name, for example, if you are selling extra size shoes in Chicago, then you may choose something like ?bigshoeschicago.com?.

The other school of thought is that your domain name should reflect your brand, and most people seem to favor this approach. An example of a branding style domain name is this. If you own a company called Asian Art then your website would be called ?asianart.com?.

The power of branding is greater than all other considerations, providing that you are willing and able to spend a vast amount of time, effort and money on it. Compare an auction house called ?williamsofwales.com? with the mighty ?eBay.com?. If you were searching for an online auction house, even if you lived in Wales, which would you choose?

Another consideration is if you decide on a keyword rich domain name, will your customers remember it? Will it look easy on the eye? How long should it be? If you go for four or five words, will your customers remember them? Will they remember if you have hyphens between words, or underscores?

You will need to strike a balance with this consideration against the fact that search engines do look at your domain name and analyze the content. It is important to understand the basic workings of various search engines. They are more likely to list your domain name in search results if the name contains common search keywords for the area of interest to which your site belongs. But not only do you need to consider the search engines behavior, you need to consider internet users behavior too. You would be wise to keep it simple.

If you decide to go with the simple classic branded domain name, but you see the sense in using keywords, then how about using your favourite keywords as directory or page names on your website? You could use: www.brandname.com/keyword/ for example.

Whatever you decide about selecting a domain name, whether you go for keywords or branding, remember that it is your own personal brand and personality when you are online and that, as important as it is ? and it really is ? content is king.

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If you are thinking that your entire role has finally come to an end with the selection of an appropriate domain name registration for your website, then you are certainly wrong. Your plan to buy domain is not just limited to its selection but also its complete protection. If you don't want to face a dilemma in the near future on account of domain name being anticipated by someone else as well, pay proper heed at the time of domain registration. Perhaps the significance of a name is not the matter of debate for general people, but for people dealing in cyber businesses, it is surely of paramount importance. The arrival of new domain extensions like .biz, .inc, .info, etc, has reawakened the dispute over domain names, specifically in the perspective of cyber squatting.

Under the practice of cyber squatting, a squatter register is a misleading domain name in the similarity of well known business name or trademark. Usually, they register such domains before the company and then offer them as cheap domain names to other business houses at the payment of a premium. Beside this, domain squatters also immorally utilize these domain names to divert traffic to their sites and then make illicit earnings through their site. Thus, the domain hosting has become an easy way of income for cyber squatters now.
But unluckily, Information Technology Act, 2000, the only cyber law resource, does have ample laws to tackle the issue of domain squatting. Thus all such cases are resolved on the basis of common principles of justice. To uphold the validity of your domain registration, you can take action on two main grounds. On first stand, you can complain that your domain name which is your intellectual property as well as your trademark has been violated. Whereas in second place, you can take action on the ground that squatter is promoting and selling his products as yours. If it is proved that domain names used by a squatter is creating confusion in the minds of general public, that the domain or the goods promoted on the website belong to some other person, then the court would willingly grant an order against the illegitimate use of the domain name and also penalize the cyber squatter.

However, prevention is better than cure. So to avoid any confrontations with such squatting problems, you can take the full advantage of defensive domain registration that is provided with many domain extensions. But this is a very expensive solution and not even an efficient way to sort out the whole problem. Moreover, this does not guard from domains using misspellings. The most secured way to protect your domain name is the registration of the trade name. A registered trade name is a prima facie evidence of the ownership of the trade mark and helps in case of domain infringement. The domain registration of Delhi is an outstanding illustration of such steady solutions. The domain hosting companies of Delhi make use of all security measures at the time of domain registration. So don't get lured by cheap domains and hook to domains that are registered precisely.

Article Source : Internet Domain Name

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Both J Dubo & Justin Murik are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

J Dubo has sinced written about articles on various topics from Real Estate, Phone Cards and Travel and Leisure. is one of the leading business stationery websites on the internet today. For more business related articles please take a look at their. J Dubo's top article generates over 60500 views. to your Favourites.

Justin Murik has sinced written about articles on various topics from Domains, Search Engine Marketing. . Justin Murik's top article generates over 60500 views. to your Favourites.