New ecommerce businesses are caught up in SEO and web optimization. They view Google as the holy grail of making profits via the internet. Their internet marketing budget is sank into buying traffic, optimizing pages, and establishing major PayPerClick programs with the major search engines. All the work, and expense, involved in following the pack, is virtually unnecessary in today's ecommerce world.
Marketing the Website
Submitting to search engines is only the first step toward a strong Internet Marketing campaign ? it should never be the full focus. There are several ways to market a website.
- search engine optimization
- Pay Per Click
- Search Engine Submission
- Generating Inbound Links and increasing Page Rank
- Building Content
- Adding Social Networking Tools such as forums
Each one of these tools have a benefit. Recently a blog community went from PR0 ? PR4, and receiving 300 000 hits a month with a budget of $50 a month. The blog community invested $20 a month in a PayPerClick program to ?boost? their exposure on Google and be accepted and ?ranked? faster.
www.communati.com submitted the website to more than 3000 search engines, free, using www.webceo.com. Despite the ?old? search engine hype, this should only be done once or twice a year. They embarked on an article writing, forum promoting, and encouraging members to ?put the word out.? The inbound link campaign increased their Page Rank to PR4 within 5 months, an incredible feat.
Next, communati added social networking features like points and a chat. The important ?trick? to remember is that search engines give more rank to pages inside the website, not the index or home page. Building links to the home page is becoming a waste of time. Five articles with specific topics that contain high keywords, links to the rest of the ecommerce website, and ?hooks?, will generate more PR than links to a buy now page, the index page, or a page with heavy images and graphics.
Marketing the Blog
All websites should include a blog. Not because a blog is necessary, or because people read them. The number one reason for putting up a blog is to increase keyword density, but keep in below the 5% ?red flag? level. It also generates dozens of extra content pages, increases the number of ?in house? links which are also important to increasing page rank.
A blog can also be submitted to blog directories. The best way to submit is using a service. When an Internet Marketing manager submits a blog to a directory, they must include a backward link. When they use a service they can submit to about 1000 directories without back links. The price ranges from $200 - $500. http://www.lazyurl.com/, http://www.submitcomfort.com/
One advantage of a blog is that it is submitted to the blog directories every time someone writes a new post. Web sites that are submitted more than 4 or 5 times a year may find themselves banned. However, a blog can ping the search engine several times a day without risk of being banned.
In turn, the blog search engines ?ping? the big search engines who give the ?new? content high page rank for the first few hours.
Marketing The Podcast
No podcast on your ecommerce website? Why? Submitting it to the podcast directories is another way to generate free exposure. The podcast only needs a few streaming or downloaded files to qualify. Podcasts can also be listed on dozens and dozens of free services, each building links to the main site, as well as increasing the exposure to the website. AmigoFish.com, Digg Podcasts , Podcast Pickle , www.apple.com/itunes/podcasts or http://podcasts.yahoo.com.
The most popular podcatcher software is iTunes, which is available as a free download from www.apple.com/itunes/download.
Promote Video
Does your product Appeal to younger people? Then load video at facebook, youtube, etc and then submit those videos. Don't make a dry workshop or seminar style tutorial, but make it interesting. It is amazing how many younger people click in keywords, and then use the ?search video only? link to view relevant videos instead of reading articles.
The list continues. Submit your newsletter, forums, and chat directories. A single article can be submitted to more than 50 000 article submission ?free content? sites. No cost involved, except time, and the exposure will create a ripple effect sending your message farther across the web than a $100 000 SEO, traffic buying, and search engine submission campaign.
Maybe you've worked for the same company for the last few years and you suddenly realize that you have no chance at all of advancing further in it, or perhaps you have been bounced around from job to job, one more victim of the business world's increasingly common policy of firing you before you get any seniority.
In any case, there is a good chance that you have reached a point in your life where you are seriously considering your options and thinking about what you can do, and when you start thinking about it, you will soon realize that the internet is a resource and a business opportunity that you simply cannot miss out on!
Every time you turn around, you hear about people who have made whole fortunes off of the internet and that they can retire at the age of thirty-five. You might wonder if is such a thing is possible, and the answer is yes, though it is fairly uncommon.The truth is, while becoming an overnight millionaire is unlikely, you'll find that you, like many other people out there, can make a very decent and profitable living off of doing business online. Like so many opportunities, though, you need to know it is there, and you also need to be aware of what you need to get started.
When you think about getting involved with internet business, you'll find that you can often get started with very little capital. You do not not necessarily need a great deal of of computer knowledge; you don't even need a webpage, though having one never hurts. Though you will be receiving resources from the company that you end up partnering with, you will essentially be a free agent; you will work when you want to, so it is important to make sure that you have a work ethic that can keep on track.
You'll find that there is a lot of information out there, and that it is very important to make sure that you can tell the good from the bad. You'll find that there are plenty of ebooks on getting started, keeping up your momentum and telling which opportunity is right for you, but you'll find that there are plenty of different sources out there, some of which are more than a little contradictory. If you are in a place where you can start thinking about getting into business online, you'll find that the more information you have under your belt the better.
When you want to get started when it comes to internet business, remember that you have many options in front of you, and that you'll have plenty of luck when it comes to looking for something that suits you; all you have to do is know how to look and what you are looking for. When you are thinking about working for yourself, internet marketing is one of the best places to do that. Take some to do your research and to make sure that any opportunity you look at is the right one for you!
Both Mark Walters & Daniel Millions are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Mark Walters has sinced written about articles on various topics from Marketing, Modelling and Real Estate. Mark Walters is a third generation entrepreneur and author. He offers free training andinvesting videos designed to speed you towards financial independence at. Mark Walters's top article generates over 90500 views. to your Favourites.
Daniel Millions has sinced written about articles on various topics from Lose Weight, Cars and Writing. resources for entrepreneurs.. Daniel Millions's top article generates over 301000 views. to your Favourites.