You can use a thesaurus (either online or offline) to come up with keywords for your search optimization efforts or you can think like your customers. Your first step to thinking like your customers is to write out a short description of your business for your own use. Come up with a two-line description and then a way of describing it in less than five words. These are phrases that will come in handy for you later no whether you are using Adsense, submitting descriptions of article directories or entering descriptive phrases into URL submission programs. A good web based thesaurus is Roget's Internet Thesaurus.

When writing the two descriptions of your business as described above be sure to include a concise description of what exactly it is you do. Think of exactly what it is that makes your business unique or different in its objectives than your competition and include those words and phrases. Then expand that list to include one to five word descriptions of everything that you do or sell on your website. This is an incredibly effective way to create keyword combinations that can drive targeted traffic (meaning traffic that is looking to buy, not just window shop).

Another tip is put quotes around the keywords that you find. This is because putting quotes around the term tells the search engine that you are interested in that exact term. This is good because many search engines are searching for content that seems specific. It is a linguistic way of telling the search engines that your information, product or service is about exclusivity.

You should also not neglect to use misspelled keywords in some of your phrases. For instance if you are selling jewelry, common misspellings are jewellery, jewlry and others. Throwing a few spelling mistakes into the mix can definitely help direct people to your web pages as well. If you are a good actor, then you will have no problem coming up with winning keywords for your site. Simply come up with the lowest common denominator by including words that are commonly used and you will see visits to your web pages climb in numbers exponentially!