There is no better traffic to get to your website than by getting organic traffic from the search engines. These visitors are pin point targeted that will convert much better than normal pay-per-click campaigns will. Here are a few tips so you too can set your website up to gain from this free traffic.
The first thing you need to do is find some keywords that will convert into free traffic. This is a fairly simple process. You'll need to use a keyword tool to find some keywords that get a decent amount of traffic and then use Google as a tool to check how much competition those keywords are getting.
The trick is to find words or phrases that have over 1,000 searches per month but less than 20,000 search results (using quotes). Do a little research and compile a list.
Once you have a list of some good keywords with little or no competition then you can start putting those words on paper. Write some quality articles using the keywords throughout the articles. A good rule of thumb to use for keyword density is around 3%. You can do higher or lower so long as your articles make sense to the reader. Don't over flood them and spam your website with keywords.
After you have written and posted your article with the keywords you'll need to work on moving that article up the search engine ranks. To do this you'll need to get some back links pointing back to the articles you are posting on your site.
Write more articles and submit them to the most popular article directories At the end of those articles there is an author or bio box where you can leave a link back to your website. If possible, leave an anchor link using the same keywords you are targeting with the article you are linking to. The more you do this, the higher those articles will rank and the longer they will stick.
You'll want to keep an eye on some of the keywords just so you know how many back links it will take to get those articles to the top spots. The top spot in Google gets a majority of the clicks so that's what you need to shoot for.
Once you get one article to the top spot, rinse and repeat the method for all of your keywords. When you start getting more than a handful of your selected keywords to the top of Google then you will really begin to see the traffic start rolling in.
The most important part of this process is the research that goes into the selection of the keywords. If you do this part right, those keywords will bring your website traffic for life.
Once you really start scaling out your new internet marketing empire, one of the first major obstacles you are going to have to cross is what I refer to as the "Content Crisis". Everyone that I know, without fail who has built a successful series of small niche sites has at one time or another had to stretch a bit to add new, informative and entertaining bit of information to their website or blog. We all just hit a wall - it's really that simple. If you cover a particular topic thirteen ways from Wednesday - at some point, topic burnout sets in. Thankfully, the very basic dynamic nature of the web is your best friend, and you can set your site up to simply piggyback off of others within your niche when it gets a little bit sleepy..:-) Let's take a quick look at 2 of them.
1)RSS. Everyone who publishes online has some degree of knowledge (or should!) of RSS - which in our non technical parlance will simply refer to Real Simple Syndication. Essentially RSS, from a publisher's standpoint, simply allows you to aggregate and collect information from around the web in small chunks, usually in the form of headlines and small snippets of content, which you can publish on your site, and will update for you automatically as the originators of the content add more items. Essentially, your site will be augmented with free information and content, published by other people which keeps YOUR site updated with a free flow of good information, AND benefits the other publishers as well as their content is effectively syndicated around the web, extending their reach and circle of influence. A win/win for both parties, and your readers too!
2)Blog comments. Many smart marketers have been using this method for years, and it amazes me how many people I consult with are OBLIVIOUS to this great source of entertaining and interactive content you can enjoy on autopilot. A good blog has an engaged audience. An engaged audience wants to be heard. And the ability to comment, allows them to be. They will interact with YOUR content, with each other, and with industry news. The buzzword going forward in the online marketing space is undoubtedly COMMUNITY. Strong communities make for strong sites, and even stronger bank statements..:-) If you are running ANY form of advertising on your site, do not even consider turning "comments" off on a blog install. Yes it is a pain in the butt to manage. Yes you will get SOME spam, but thankfully not much due to great anti-spam plugins readily available to you for free. But NOTHING kills a conversation quicker than a monologue. Your blog comments are a great source of organic traffic from the search engines and social networks, as well as a compelling force in keeping your one time visitors coming back often, interested, engaged and entertained! Good luck and don't forget to ask questions if you have them.
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