In the article below I discuss technical assets and techniques you should be using. You should also consider the site design, but that's a whole other article.
I've broken down the basics below -
1: Regular Content Updates
Ideally you are adding fresh, unique, keyword targeted content to you site on a regular basis. Every few days at a minimum, daily if possible.
The search engines will come back to your site more often, rank it higher and in turn provide more traffic if you consistently add fresh unique content.
A naturally growing site gets the search engines interested and keeps them interested.
If you don't like to write or can't write then you can outsource this chore to a third party.
On the other hand you can also use freely available articles from the numerous article directories out there. This is not ideal because the content is not unique and will most likely be found on hundreds of other sites.
Another option is to use 'Private Label Rights' articles. These are articles that you buy and use as starting point for your own unique article. Essentially you re-write the PLR article. Don't be tempted to use these as is, otherwise you may as well use the article directories as your article source instead.
Which ever route you choose you should start with a good number of pages on which to build.
You need to place your Adsense directly into the body copy of each of your articles for the highest CTR (Click Through Rate).
2: Rotate Your Content
It's fine consistently adding new content but if your homepage stays the same you're seriously missing out.
You should Endeavour to have content rotate on a daily basis on your homepage. This gives the impression of a site update. You can do this by hand or you can have a script on your site rotate content. I know which I would choose. :)
In fact I have a script that chooses a random article from the hundreds on my site and posts it automatically to my homepage for 24hrs before selecting a new article and doing the same again for the next 24hrs.
In essence to both visitors and the search engines my site is updated daily. :)
3: RSS Feeds
To further make you site appear to update regularly you should introduce a relevant RSS feed. I won't go into the details of exactly what RSS is here. If you're not sure do a Google. :)
Basically you will get fresh relevant links appearing on your site at regular intervals.
There are numerous site scripts available now to allow you to show RSS feeds on your site. When you choose one make sure it is either PHP, CGI or ASP. Don't use javascript!
The reason for this is that the above mentioned languages will display the RSS feeds as HTML which the search engines read as content.
Javascript will be ignored! It does not convert the feed to a search engine friendly format which the above languages will do.
If you are interested in a free RSS feed converter for your site email me at the site below.
4: Place Your Adsense Ads
You must place your Adsense ads within the body of your article. It's a proven fact that the area to the top right of the content receives the highest CTR.
Beyond the body copy the next two hotspots are across the top of the page and down the left hand side. The two areas that Net users naturally look to for a sites navigation.
5: Place Your Ad Links Ads
The Google Ad Links ads have been found to work best when placed either above or below the site navigation, again either across the top or down the left hand side.
A further boost can be had by 'blending' the look of the ads with your site navigation. By that I simply mean having your navigation match the ads in both font type, size and color.
Many Adsense publishers have experienced a large boost in revenue after blending all there navigation to match their ads.
6: A Site Map
This is very important. Without a good site map to which you can add your newly uploaded content the search engines will never know you are updating your site. They'll never be able to find the new content without a link going to it.
Be sure not to forget to update your site map each time you add new site content.
There you have it. That's a general overview of a working Adsense site. Of course I haven't the space to go in to much detail but I hope you found what I have revealed of use. ;)
Wow, this guy has got some real expensive stuff for sale. One course is $19,999 for 20 CDs and 6 books. (I did not try that one out.) They better be made of solid gold. I also would like you to notice that the entry price from the T.V. infomercial is only 2 payments of $33.00 Do you think there may be an up-sell coming from Ray soon after getting started?
Moving on, I happen to know a thing or two about building corporate credit. The first thing that I found from experience is that it is the hardest part of getting a corporation off the ground. Corporate credit is not just credit cards in the business name it really starts with getting whomever you plan to purchase whatever you plan to sell to give some kind of terms. Normally people look for "net-30-day terms" or "net terms" This means you can get your products without having to pay for them hopefully until you are paid by your customer.
This process of setting up terms with the company I was doing business on a regular, daily basis took me around 2 years. That is two years of doing regular business with an average size company all purchases having to go on my personal credit card. Trust me, real companies do not like to extend "net-terms" to a new business start-up.
When I finally was approved for net 30-day terms and a business credit card the limits were quite low. I think both started at around $1,000 so I still had to use my personal credit for day to day business activities. I was 2- 3 years in business by that point.
The real clincher to the whole Ray Reynolds Blueprint for Success Course is that you can build credit without using any of your personal credit. I find this extremely hard to believe. My P.G. (personal guarantee) is the only thing that got me any corporate credit in the first place and as I said it took a long time.
Aside from the actual act of building credit for a real living and breathing entity is that there is a lot of baggage associated with owning and operating a corporation. You better be an accountant for starters. I pay my account $350.00 per month on an annual retainer. That is cheep too as he is my friends accountant from our church. That $350 is just to cover basic handling of monthly and quarterly tax preparation along with the proper filing of state and federal documents that come in on a monthly, sometimes weakly basis. Any work considered to be out side that general definition is charged hourly. My company is not that big.
You do not want to screw up filing corporate paperwork with the Government. They have stiff penalties in place for any thing late or out of order. It kept me awake many nights worrying before I hired a professional.
I guess my best advice is this; if you want to start a company, begin as a sole proprietor. $25.00 at your local government office for a business license will get you started. Always ask a lot of questions, and do not buy a Ray Reynolds Blue Print for Success plan just to try to build up credit. Even if you were able to do this. I know he has many testimonials 90% of the time you will still be personally guaranteeing any line of credit you are given. You can not just charge up the company bills and then close the doors with no one responsible for the debt.
One more thing I tend to offend people some times with some of my comments so I better throw in the old "this is just my opinion" clause for legal reasons and all. Thanks for reading and good luck.
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