Now as we all know, Beyoncé Knowles is among of the most popularly famous in the 21st century. Famous for being an American R&B singer-songwriter, record producer, music video director, actress, and a dancer. But apart from being a popular entertainer, Beyoncé is also known for being a fashion designer, and among of her fashion lines is the house of dereon clothing line.
House of is a prêt-à-porter or ready-to-wear fashion line introduced by singer Beyoncé Knowles and her mother/stylist Tina Knowles. The style and concept is inspired by three generations of women in their family, with the name "dereon" paying tribute to Beyoncé's grandmother, agnez dereon.
House of was announced to the media in September 2004, by Tina and Beyoncé Knowles. While Beyoncé was performing in the group Destiny's Child, her mother Tina would design and sew their outfits, especially when the group was first starting out and did not have much money or access to designer clothing. Part of what called attention to Destiny's Child, besides their obvious talent, was their one-of-a-kind fashions. Their style set them apart, yet gave the group cohesion as a similar style, color or garment was worn by all the members.
The fashion line was first introduced on The Oprah Winfrey Show, and was also featured on The Tyra Banks Show. The clothing mixes hip-hop influences, such as its use of denim, with ultrafeminine flourishes like embroidery and ruffles. In an interview with Ebony magazine Beyoncé said "I love the clothes from the '70s, my mother's clothes. I love clothes from the '40s, my grandmother's style, so elegant. We wanted to take elements from my grandmother's legacy--the beaded lace, lush colors, fine fabrics--and mix them with clothes from my mother's generation and my generation."
There are a lot of places that serves the house of dereon to their customers, but if you want, you could just go online and buy this kind of clothing line. And among of the many online clothing line shop out there, the Streetzwear is among of the most reliable clothing lines out there.
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The house of dereon is a clothing line founded by one ofthe most powerful woman in the music industry that got its popularityfor her songs that featured woman power. This person is BeyonceKnowles. She, along with her mother, was the founder of house of dereon.
The style and concept is inspired by three generations of women intheir family, with the name "Der'on" paying tribute to Beyonc?'sgrandmother, Agn'z Der'on. House of Dereon is not to be confused withthe junior line of Dereon, both are from the Knowles'.
Theline first started when Beyonce was still in Destiny's Child when hermother, Tina Knowles, would design and sew their outfits, especiallywhen the group was firststarting out and did not have much money or access to designerclothing. Their clothing line was one of the many reasons why Destiny'sChild became very popular in the music industry apart from theirobvious talents.
Thehouse of dereon was then announced to the media in September 2004, byTina and Beyonc? Knowles.House of Dereon's tagline is "Couture.Kick.Soul" which represents thethree generation of women. The clothing lines mixes hip-hop influences,such as its use of denim, with ultrafeminine flourishes like embroideryand ruffles.
In an interview with Ebony magazine Beyonc? said "I love theclothes from the '70s, my mother's clothes. I love clothes from the'40s, my grandmother's style, so elegant. We wanted to take elementsfrom my grandmother's legacy--the beaded lace, lush colors, finefabrics--and mix them with clothes from my mother's generation and mygeneration."
Expanding the brand, Beyonce and her sister Solange Knowleslaunched the junior line Der'on that is geared towards youngerconsumers and is more reasonably priced. Dereon was introduced in 2006.The tag line for Der'on is "Where the sidewalk and catwalk meet".
Thisline includes more casualwear, such as sweatpants and embroideredhooded sweatshirts. Both women are models for both clothing lines andare featured on most marketing campaigns.
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