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[H730]How Buy Domain Name

by Juhani Tontti, Juh

There are countless unknown junk websites, hosted by free web hosting services or Internet Service Providers, without their own domain names, which are just there but not doing any great business. And there are many well-known websites, commercially successful, whose very domain names rake in tons of money.

It is likely that a few of the former variety are doing some profitable marketing, but the chances of successful marketing by those with their own domain name get multiplied. For some reason, over the years, people have developed a prejudice against websites that have not got their own domain names. Most of these cannot win any customers. With a professional look, which accompanies companies with own domain name, business naturally prospers.

To appreciate better how important domain names are for promoting business on the web, let us understand what domain name actually do rather than what they actually are. Every computer connected to the Internet is allotted a unique number, rather a unique string of numbers, called the Internet Protocol (IP) address, for its website identification.

This number is not based on the geographical location of the computer, for one thing. For another, it is dependent on the web hosting companies that provide their service to the computer concerned. That is the number is changeable, not fixed forever. Unlike the IP addresses, domain names are easy on the mind and, once registered, remain unchanged. Domain names of prosperous companies have become Internet household names. If your website is successful, the popularity of your domain names grows, which in turn drives your business better.

Structure of domain names
A domain name has at least two parts in its structure. Take hp.com as an example. The suffix (.com ) is known as the top level domain and the prefix (hp) the subordinate level domain. Top level domains indicate the areas of interest or activity of the websites registered under them.

For instance, .edu is for websites related to education and .gov to government agencies and so on. So when you think of a domain names for your business, you will typically want it to be under a .com because it is the easiest to remember. However, with the incredible number of domain names out there, .biz, .tv, .us among others, have been introduced as new top level domains.

What is most important is your choice of the subordinate level domain for your domain names.

Here comes the role the keywords play in your choice. If you know that search engines locate your website more easily when your domain name is keyword-related than otherwise, you will chose a domain name that earns your website a high page rank. Your business will thus succeed better if your domain name is more search engine friendly.

Make your domain names short, simple and sweet for making at once memorable and easily visible to search engines. Do not use spaces and symbols. They are not allowed. Only letters, numbers and dashes are permitted in domain names. Also, always remember to renew your domain name registration before the it expires.

You've done your market research, found a profitable niche, planned your website's theme and layout. Now all you need to do is build the site, buy a domain name and - voila - the cash starts rolling in.

Hold on there cowboy. While making lots of money with your website is very possible, it's not as easy as it used to be.

Increasing competition, fickle web searchers and crazy search engine algorithms make earning money from your website a little harder than it used to be.

Don't get me wrong though: If you're serious about making a living online and you work hard, you can make more money than you ever dreamed possible. The key is that you have to realize that every little decision you make in your web business helps propel you to the top and give you that edge.

One way to get an edge over your competitors and and keep your customers coming back is to choose the right domain name. (Your domain name is the unique name that identifies your Internet website.)

Here are the top 3 ways the right domain can help you build a killer cash generating website.

#1 A good domain name helps your customers remember your website.

How many times have you found a great website, forgotten to bookmark it and then completely forgot the name of the site? While some Internet users do use the bookmark function, many other Internet users do not.

They assume they'll be able to return to a good website by remembering the URL or through the search engine where they found it. But that's not always the case. Search engine rankings fall; people forget which search engine they used or which keyphrase your website came up under.

Tip: Choose a domain name primarily for your target audience. Make it simple - preferably 2 words only or 3 short ones at most. Try to choose a .com or a .net or even a .org ending - people just don't remember a funky extension like .name, .tv or even .biz.

If you can, make it an action phrase that describes what your website can do for your customer. For example, if you repair laptops, something like: www.fixlaptop.com would be a lot easier for your customer to remember than www.laptopland.com

Why is this easier? Because people don't have time to remember your URL. They are focused on what THEY want to do (i.e. 'fix laptop'.) therefore it's much easier to remember your URL if it describes what they want to do.

Choosing a domain name like this also has the added advantage of telling your customer EXACTLY what you can do for them. No questions or confusion. ('Do they sell laptops? Do they sell laptop parts or add ons? Do they fix laptops?')

#2 A good domain name helps the search engines rank you for your chosen keyword.

Although this is still up for much debate, many webmasters and SEOs think that a domain name with your top keywords in it is much better than a domain name without your keywords.

They think that search engines use the domain name to help rank your website. So, in theory, someone with a website about affiliate programs would rank higher (all other things being equal) if their domain name was http://www.affiliateprograms.com than if their domain name was http://www.makemoneyonline.com.

Tip: Try to include your top keyword or keyphrase in your domain name if you can - but not at the expense of your audience. If they can't remember it, they probably won't come back or recommend it to anyone.

#3 A good domain name establishes you as an authority on your specific niche.

I was advising someone just the other day who wanted to start their first affiliate marketing website. They were about to make the same mistake almost all newbies make: choosing a domain name that was way too general.

Here's the thing: Unless you have the resources of Amazon, Yahoo or shop.com, you just can't compete with the overly general sites. Successful marketers will tell you that the most profitable websites are found in the niches. A good domain will reflect your niche and, as such, establish you as the authority in that area.

Think about this, if you need a part for your Toshiba Laptop, would you rather go to a website named www.laptops.com or a website called www.Toshiba-laptop-parts.com? Which one do you think will have a larger selection of Toshiba laptop parts? Which one do you think is the authority on Toshiba laptop parts?

Choosing a good domain name can help you stand apart and keep your customers coming back to buy more. By following these three tips, you can choose the right domain name and skyrocket your website sales.

Article Source : Pg. 18

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Both Juhani Tontti & Kate Fox are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Juhani Tontti has sinced written about articles on various topics from Home Internet Business, Work From Home and Computers and The Internet. Juhani Tontti gives you more and three free ebooks!. Juhani Tontti's top article generates over 110000 views. to your Favourites.

Kate Fox has sinced written about articles on various topics from Internet Marketing, Computers and The Internet and Internet Marketing. . Kate Fox's top article generates over 6600 views. to your Favourites.