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[H846]How To Avoid The 10 Mistakes Single Women Make

by Patsi Krakoff, Psy. D., Pat

Are you among the thousands of professionals who have a newsletter that doesn't get results? ... Do you struggle to get your newsletter out to clients and prospects on time every month?

Yes? Then maybe you are guilty of committing one or more of the following deadly newsletter sins:

1. You spend hours surfing the 'Net, researching for an article, getting 'screen sucked' without any apparent value

2. You format it yourself using your Outlook email program

3. You send your ezine from your email program

4. You get business cards of people you meet at events and add them to your subscriber list

5. You manually add and delete email addresses from your list

6. You manually send subscribers a welcome message, thanking them for signing up for your ezine

7. You miss your monthly or weekly ezine deadline and send it out 'whenever you can'

8. You only send it out whenever you have a new product or service to announce

9. Your ezine consists mainly of sales copy, with a clear call to action: buy your product

10. Your ezine is purely information-based, with interesting articles, but with no reference to your products or services, and no call to action

Okay, I'm exaggerating here, I'm sure you are more sophisticated than that!

You may already use one of the list management services such as Constant Contact or Aweber and would never think of committing these 'faux pas'! Or perhaps you still print out and mail newsletters, and have decided to start emailing your company newsletter to save costs.

You have a list of people you've met at conferences and trade shows, and are not sure if it is permitted to add them to your subscriber list. Maybe you're scratching your head wondering where you'll find the time to do your electronic newsletter ("ezine"), so you keep putting it off.

So many questions! If you are an entrepreneur or a small business professional learning how to use the Internet, you already know how fundamental an emailed newsletter is for your online marketing.

How do you learn all this while still managing your business and other marketing tasks?

Did you know that you can send out your ezine through your shopping cart, if you have the right one?

These are some of the advanced secrets that insiders use to get better results from their ezines. Emailed newsletters are getting more complex, with laws regulating what you can and cannot do. The percentages of opened email rates are getting lower each year. Yet ezines are still a fundamentally effective way to market your products and services online…if you do it right. If you follow best practices of successful ezine publishers on the Web, you will reap many benefits.

When your readers receive your ezine regularly, they have a chance to get to know you. You will be seen as a credible expert in your field. They will be ready to call you for products or services. They may even forward your ezine to colleagues, increasing the number of people you reach. You can communicate to a global audience. Some readers will convert to clients; others will propose joint venture business opportunities. Your business will grow as will your list of subscribers over time.

Caveat: you must do your ezine right, according to best practices. Otherwise it will become a time- and energy-consuming task instead of effortless marketing. Be wise and invest in learning how to do an ezine that gets results.

If you are not getting the bids you want with your eBay auctions you could be making some crucial mistakes in your listings. As a PowerSeller who makes a living on eBay I find myself browsing eBay's listings on a daily basis. While browsing I see so many eBay sellers (even PowerSellers) making crucial errors in their listings. Here are 10 simple mistakes eBay sellers make.

1. Poor title. I see this so often, the most common mistake is only using a few characters. You have 53 characters at your disposal so try and use them all. Also, imagine yourself looking for the item you are selling. What keywords would you search for? Try and include these in your title.

2. Spelling errors. If you have spelling errors in your listing you will get fewer bids. All it takes is to run your listing through a spellchecker before you list.

3. Silly terms and conditions. Do you really need payment within 24 hours? Must the buyers feedback be higher than 10? Try and avoid silly terms in your listings and you will get more bids.

4. Starting price to high. Try to start your auction with a 1 cent starting price. This gets the bidding going and starts the whole process. Remember, you only need 2 people interested in your auction to make a killing.

5. No pictures. A picture says a thousand words. Make sure you include at least one picture of the item you are selling. Also, never get your pictures from the internet as people want to see a real picture of what you are selling.

6. Poor feedback score. If you have a lot of negative feedback you will get fewer bids. Treat your customers with respect and don't lie in your listings and you will have a glowing feedback score.

7. Poor listing appearance. EBay has many tools to help your listings look attractive. Adding a simple listing design can make a huge difference. Also, if you are familiar with html it helps to design your listing with your favourite html editor.

8. Bad start time. Remember, the time you list your auction is the time it will end. You will usually find you will have more success with auctions ending between 7pm and 11pm so don't list your item before you start your 6am shift.

9. High shipping or no shipping displayed. If it only costs $2.00 to pack and ship an item don't charge $5.00. Most buyers will avoid auctions with excessive shipping charges. Also, if you don't state your shipping costs you will receive fewer bids.

10. Not replying to questions quickly. If you get a question from a potential bidder try to answer within 24 hours. Also be polite with all answers. Be sure to display these questions in your listing for others to see. It also helps to keep an eye on your auction as the item comes to an end just in case you get any last minute queries.

Article Source : Pg. 21

About Author

Both Patsi Krakoff, Psy. D. & John Thornhill are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Patsi Krakoff, Psy. D. has sinced written about articles on various topics from Marketing, The Internet and Public Relations. . Patsi Krakoff, Psy. D.'s top article generates over 5400 views. to your Favourites.

John Thornhill has sinced written about articles on various topics from Kids and Teens, Site Promotion and Internet Marketing. John Thornhill trades on eBay under the username planetsms and earns over $1000 per week on eBay on autopilot. To see how he does it visit his eBay store at