Have you found that you have just too many customers? Are you looking for a way to get rid of some of those pesky customers who seem to keep coming back and taking up all of your time? Would you like to have time to do more important things, like spend your time trying to get new customers, rather than spend so much time taking care of existing customers? Have no fear, we have gathered some of the top ten tips for weeding out the heard and getting rid of customers.
- Play games with their finances, avoid paying rebates or ignore discounts - Lie to your customers or intentionally mislead them - Forget previous promises and refuse to live up to your commitments - Make false claims or advertising about your products or services, practice "puffery" - Make it virtually impossible to get in touch with a human being, add more menu options to answering services do not return messages - Disrespect your customer, pretend they are not there, ignore them, be rude or condescending - Blame problems on company policy or coworkers, take whatever tact is necessary to avoid personal responsibility - Remind your customer that you are the only option - Assign numbers to your customers and avoid using their names, make them look for their number - Tell them to quit whining because there are other customers who have the same problem or have it much worse
Have you tried any of these tactics with your customers already?
If you are not trying to give away your customers to your competition, what are you proactively doing to insure that the opposite approach is being taken? It is not just a matter of trying to avoid these top ten tips for thinning the customer herd, it is about proactively doing the opposite. The odds are that several people in your organization are already practicing one or more of these top ten tips. What can you do to instill a culture that embraces a well defined alternative approach?
The odds are even greater that many members of your competition are practicing several of these top ten tips for getting rid of customers. As your competition becomes more prolific at practicing the art of losing customers, what can you do to create an environment that rewards associates for embracing and evangelizing customers?
There is a very simple barometer for measuring which side of the customer-centric fence your organization inhabits. Just ask this one simple question, "What gives you a greater sense of satisfaction, getting rid of an annoying customer or keeping one?"
- Act responsibly to protect the finances, assets and investments of your customer, they are investing in you - Be honest and trustworthy, especially when it seems uncomfortable to do so - Only make promises that you can keep and then keep them - Exercise Truth in Advertising - Design automation for customer ease and convenience, not for avoidance - Treat customers with courtesy and respect, they are your shareholders - Take ownership and command to find solutions and then coordinate internally if other resources are necessary - To keep the competition away you need to 'win' your customer with every contact - Numbers and Accounts are for identification, but authentic relationships are for people - Listen
"Sow good services; sweet remembrances will grow them." - Madame de Stael
"Always render more and better service than is expected of you, no matter what your task may be." - Og Mandino
"Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality." - Peter Drucker
About the Author: John Mehrmann is a freelance writer and President of Executive Blueprints Inc., an organization devoted to improving business practices and developing human capital
I have been an Entrepreneur almost all of my life. My first memory of being an Entrepreneur was when I was about four years of age. This is not always an identity that I have easily associated with; this really was to my detriment. It was not until I embraced this identity that my life really started to change.
Now don't get me wrong, I have had a great time in life to this point, I have experienced things that many people will never have the opportunity too. I will be forever thankful for that.
However once I embraced the fact that I was an entrepreneur, then things started to move at a great rate of knots. That's not to say it was always plain sailing, in fact far from it. There have been times that I just wanted to move on and become an employee again, give up so to speak. You see though, the thing that defines someone who is successful verses someone who is not is simply the fact that the person who is successful has gotten up one more time than they have been knocked down. They did not give up.
What is the secret? That is the question that is always on everyone's lips. There is so much literature out there that you can research, however, I would have to say for me secret is not giving up, having the unwavering belief in yourself and not buying into every one else's stories, not getting stuck in their drama glue!
Everyone has a "story" to tell you, and believe me, given half a chance they will tell you all about it. They want to you feel their pain. There is a danger in doing this of course, we have all heard the saying 'misery loves company'. It is very true. Like energy attracts like energy. If we buy into these stories, what do you think happens to the person buying in and listening? That's right, all of a sudden you now think that you can tell your own story, to justify why it is you have not made it.
Ladies and gentlemen, we are all responsible for where we are in life today. There is no one to blame except ourselves. This is a good thing. What I mean is this, if we are in the position because of the actions of someone else, do we have the power to change it? The answer here is no, of course not. However when we take the responsibility, we can change the outcome, no matter what the circumstances.
If you are ready to take control, if you want more from life, then simply make the decision to change it. It really is that simple, make a decision. BE the person you want to be, DO the things that person would do, and you will HAVE the results that person has. Remember, all the material things that we see in life today came from some ones idea. An idea they had when the made their choice to change their life.
Both John Mehrmann & Andrew Hawkes are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
John Mehrmann has sinced written about articles on various topics from Finances, Tax and Software. John Mehrmann is an author, speaker and industry expert with Executive Blueprints Inc. . John Mehrmann's top article generates over 49500 views. to your Favourites.