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Calculator mouse mats can create buzz at trade shows and can steer plenty of customers your way as the mat is used day in and day out. So why are so few companies choosing calculator mouse mats as their preferred promotional item? It could be cost, it could be lack of flexibility or it could be because they don't even know they're available.
Calculate the Costs
You aren't alone if you think calculator mouse mats are too expensive for your business to give out. This may be true if you are on a tight marketing budget and have to plan for the annual industry trade show. There are compromised to be made, though. By adjusting how you give away swag at the show you can afford a limited supply of calculator mouse mats.
With a trip to the hardware store and a couple hours of time, you can create a prize wheel, including a spot for the calculator mouse mats. You could also include “free” items like discounts and inexpensive bits like pens, boomerangs and measuring tapes. Offer an additional spin in exchange for contact information for future marketing campaigns.
Some trade show booths set up public swag and private swag. They giveaway cheap pens or breath mints to passersby but offer more exclusive gifts, like the calculator mouse mats, to buying agents or professionals with the power to do business with them.
While the calculator mouse mats are a bit more expensive than ballpoint pens, starting at £3.77 a piece for a full four color print process, the impact is huge. Multiple studies have proven the more times someone sees your business name, the more confidence they build in your company. With Americans spending more than 40 hours per week at a computer, you have a very unique opportunity to expose your business to all recipients of your calculator mouse mats for months on end. You can begin calculating your investment returns almost immediately.
Flexible in More Ways than One
If you aren't giving out your calculator mouse pads at a trade show or job fair, you may have to plan on sending them by post. By folding into thirds, you can protect the calculator feature and create a compact package ready to send. The folded calculator mouse pad will measure about three inches by nine inches and just less than one inch thick.
The Mercury calculator mouse mat is full of great features. For starters, the large eight digit calculator display panel is adjustable, from laying flat to a nearly 90 degree angle. The buttons are large and soft to press, so users won't worry about making annoying clicks when they use it. Percentage, constant and memory buttons make calculating simple and quick. The clock displays time, date and a second counter. The mouse cable holder keeps the cord out of the way.
Finding the right promotional item requires an investment of time and consideration of budget. When you consider the profits a calculator mouse mat can bring in with the daily impressions it makes, you may find the investment well worth it.