I find that many webmasters I run into, are already using a number of SEO methods. Unfortunately, they were learned from an online overpriced ebook with very bad information. They always tell me, "Yeah but I was on page one of Google for three months!" I always ask, "But where are you now?" They can't seem to find their site on Google. Of course not. It has been de-indexed. The information in the ebook was black hat SEO. Legal, sure, but not too ethical. Conventional wisdom of building a website name is no different than building a business on Main Street, Your Home Town, USA. Slow and easy.

I have found that most authors of ebooks simply gather information from another ebook or ebooks, thinking it must be good information because it came from an "Internet guru" and copy it. That is sad. It usually is bad information. Most the ebooks I've seen show you how to get to page one of Google, and fast. That is not the way you want to do it. You may be there a few weeks or even months, and then you are off the map. Patience and building your name with white hat seo is the key.

I don't write Ebooks or consider myself an expert by any means, that is a master expert. If I billed myself as such, I would be hurting you, especially if you believed me, and paid me for my writings. I know much more now than when I started my own web stores (and college), but guru status is years down the road, if it ever comes at all. If it never does come my way, that is okay too. I love learning and implementing SEO and that is all that matters. How do I know? I have SEO'd my own cartoon site up to number 65,000 in Alexa. With 6-8 billion websites on the Internet, try getting in the Alexe Top 100,000. Congratulations if you can do it. If you did, please share how you did. It took me seven years but I kept studying and learning, and now know a few things. But I still research numerous times to make certain those things are correct. There is just too much bad information out there that even the author believes is good information.

A day doesn't go by that someone doesn't say, "My website is a month old and I think I'm using the wrong keywords. I'm using "X" company for PPC and they aren't worth a damn. I've been with them a month." And many other complaints that reflect a lack of patience.

Using one form of SEO only such as good keywords, or incoming links is not a good idea at all. The search engine algorythms are changing and now they are looking for a combination of factors.

When launching your website, look at it as a store in an empty mall in a part of the North Pole where no man has been before. Your job is to find a way to attract people to visit there, and eventually make it a major tourist attraction. Not such an easy task. But very do-able.

Can it be done overnight? Sure, if you want to get kicked off most of the major web engines. You simply start spamming and spamming is a numbers game. The problem is spamming is bad netiquette and even illegal in some states. And you will be spinning your wheels. That is not just email spamming but blog spamming, article spamming and any other kind.

Take one thing at a time and be patient. Learn it and try it. You will make mistakes. Try keywords. Go to a free keyword suggestion site and find out what others are using to get the most hits. Try them first. Then go to blogging. Or do them all at once if you prefer. Just make sure you learn what you are doing. Once you do, you will feel comfortable and that comfort level will rise even higher as sales come in. But patience is the key.

A lot of webmasters overlook blogging. They think it is just for kids. Kids love it but adults need it too, for business. Get your own blog using your own URL name if you can. Remember you are also branding your product or service and you want it to be your blog, not Myspace, or some other swanky big name social blog. When you blog with them, which is okay for meeting people, socializing etc., you are branding them If you feel so charitible then do so. I have blogs at many different sites, but I use my main blog with my company's name on it the most often. That is my "focus blog". I always ping my blogs at Ping-O-Matic or some other free service.

I am a firm believer in article marketing using keywords. You are not just reaching your targeted audience, you are offering them extra value. If you are not a writer, considerer hiring one, even if it is just for a few articles. Don't forget Ezinearticles and Isnare. Those are the two most read directories. There are many others that can help too.

There is good article submission software and services that prevent spamming, and can write and rewrite your article and allow you to use targeted keywords that prevent it from pinging unwanted blogs.

Be careful though, when using these softwares and services and make certain they do what they say they do. A good place to start is Tucows or Download and read some of the reviews. Cnet offers a good many reviews as well.

Please, again, be patient. You may have a hundred articles under your belt before you notice a change ina rank change dramatic increase in visitors. Also, in article marketing, as in any other kind of SEO, "Its a jungle out there" or even a war, and everyone is vying for the top position. So for heaven's sake don't just write an article and put your link. Google is on to that and can see through it pretty fast. Write something of value and substance that people can and will use.

Google Adwords and Yahoo Search is frequently mentioned in conversations. I use ppc, and so should you. But before using it, read the tutorial or knowledge page that the service offers. I have used most of them and find Google Adwords to be the easiest interface and most flexible. MSN Adsense, though not as big, offers some fun surprises too. Both offer quality hits.

There are many second-tier ppc services and I tend to stay away from them. They bring in a lot of traffic but it tends to be low quality curiosity-seeking untargeted surfers. It is more economical but one gets what one pays for.

With so much to know and learn, you may ask yourself, "Where do I start"? Start just where you are. That's where I started, knowing little or nothing (how to turn on a computer was a big challenge at one time) A decade later I have learned a great deal more and will share share it as I learn it, and try it, making certain it works. I know appropriate basic SEO works in my own Londons Times Cartoon stores, and I have seven of them. If I didn't use it, I would simply have seven desert islands with seven "future Hiltons".