If backlinks are so important then, how can one obtain them without spending tons and tons of money getting them?

One of the easiest ways to gain quick backlinks is through article submissions. If you aren't familiar with article submission, it is basically the process of writing an article relevant to your website and submitting the article to be listed in article directories. There is a lot of different article directories out there, and will all gladly recieve your article submission free of charge.

Your website will gain traffic from article submissions in a few ways. The most simple way of getting traffic is from the reader, who clicks on your link at the end of the article to go back to your promoted website.

If the article reader is a website/newsletter owner looking for the kind of content your article is relevant to, then you are in luck if they want to republish your article. If this is the case, they will use your article (including your resource box links) and you'll build even more backlinks and traffic from the extra exposure. I am sure you can imagine, this kind of effect is very beneficial, and is hard to reproduce with other forms of promotion.

Since your resource box is the key to your promotion, then make sure you use the space allotted in the most effective way possible. When linking back to your website, make sure you use relevant anchor text which will help with your search engine rankings. You will also want to craft your words in way that will persuade the reader of the resource box to click the link back to your website. If others will be using the resource box when republishing your article, then make it the most effective short sales piece you can.

As you can see, there is plenty of benefits to article submissions that are hard to ignore. If you write the article and submit it yourself, the only investment is your time. If you would rather spend your time with other details, you can also outsource this task. There's many article writing and article directory submission services you can find on the net, but shop wisely. Prices can vary tremendously.