With is massive growth in popularity many internet marketers have harnessed the power of blogs to build income online. So why are internet marketers so keen to use blogs for their online marketing? Here are the top 5 reasons why.

1)So simple any one can do it. Yes if you can log on to a computer and use a key board and mouse then you can blog. The blogging interfaces are so easy to use that even the most technical challenged can pick it up and become proficient bloggers in no time.

2)Blogs are trusted. We live in a world full of savvy people who are immune to many marketing and advertising tricks. A blog offers real people the opportunity to talk freely about products, services. Their readers trust the authors of the blog to tell them how it is not just marketing hype.

3)You can start a blog for Zero cost. Creating a blog is a cheep as chips and by using online hosts you can create on for free. While if you intend to make money from blogging it is better to pay for your own hosting and buy a URL its still much cheaper than setting up a business off line.

4)Makes its authors credible. As in point 2 not only do the people trust the information on blog but they also trust the blogs author. A blog can very quickly turn a unknown in to a leading expert on a particular niche or subject.

5.A blog builds an audience. Because a blog is like a magazine it builds an audience. While most blogs often have a audience of 1 or 2 , you and you mate, a good blogger builds his readership through smart marketing such as.

Use your email to market your blog. If like me you respond to 100's of emails a day add a signature to the end of your emails. Most software like Microsoft's outlook let you do this automatically. Use this signature to market your blog.

Put a subscribe form on your blog to a email newsletter. Send your fans emails when you update the blog and if you have any interesting news to tell the. They do say the money is in the list.

Ask your visitors what they are looking for buy running a survey on you blog. There is software and sites that offer you this functionality and these are very easy to manage. Then simply try and give your visitors what they are looking for.

Use blogging directories and networks to seek out like minded bloggers if they like your site they will link to which means you will get visitors from their blog.

Invite visitors to subscribe to your RSS feeds and ask other bloggers to include your RSS feed on their blogs in return for you doing the same for them. This will get your content and links spread all over the net.

I hope this article has helped you understand why blogging is such a great marketing tool.