Right, I'm sure everyone reading this has heard of Blogs, essentially a shortening of "Web Blogs". These are simply online diaries in which people post daily, weekly, monthly, or whenever, accounts of their lives and happenings. Blogs have become incredibly popular over the last year or so, and almost everyone you speak to seems to have one.

What does this tell us? Well, there is a huge audience audience out there, and we can use this to make money. How? Well, Blogs are set up in such a way that search engines just love them. They often have great content, they are visited often, and can get an amazing number of links back to them. Linking as we know being one of the great secrets of high ranking with search engines.

They are simple and straightforward to set up with little or indeed no technical expertise (believe me, if I can do it, anyone can). All you need to do is go to www.blogger.com, follow the simple instructions, and you can set up your own blog. It's absolutely free and takes only a few minutes. From there you can start promoting your products, or other peoples products, which is where the big money comes in.

When setting up your blog use your main keyword in its title. For example, "Roller Blading". If the title has already been taken just be a little creative and call it "Roller Blading Planet" or "Roller Blading World", something like that. Use your own imagination.

Now you need say ten or a dozen optimised articles on your niche subject. This is really not as scary as it sounds. You don't have to be Shakespeare. However, if you don't want to create them yourself just go to www.elance.com and have someone write them for you.

All you need to do then is post an article a day to your blog. You can also write a press release about your blog and submit it through www.prweb.com. Use search function on blogger and find related blogs to yours. Comment on these blogs, make genuine comments by the way, and link back to yours.

The great thing about blogs is that unlike websites where you have to create a new page each time you add an article, with blogs, each new post is seen as a new page by the search engines. When you realise that you can add a new blog post in literally just a few seconds you can see the power of this system

Using this basic formula it is possible to have your blog ranked very highly with the search engines with very little effort or technical know how. And don't forget, you can do all this for no cost. If that isn't a great little idea, I don't know what is. Give it a go.