You must understand that high technology is a great tool to make money, but by itself, it will ultimately fail without the high touch human relationships you establish with your customers.

If you want to establish a relationship with your prospects, you first find the target niche market where your customers are most likely to be and gain their trust. You probably already know that because it's just common sense!

If you want to target bodybuilders who are self conscious about their bodies, a good place to start is to have your article in a muscle e-zine. You don't put your article in a smoking and alcohol e-zine.

That is just one way to build a relationship with your prospects. When people read an article in an e-zine, there are people who can relate to the writer and think he/she is a genius!

Remember back when your sister, girlfriend, female coworker, etc. picked up the latest Cosmopolitan magazine, they are so absorbed into it and their conversation goes like this:

"Like, oh my god, those ten dirty sex secrets will totally please my boyfriend. I can't wait to try these secrets, tonight is going to be truly mind-blowing! This writer is a real sexpert!"

Then her friend catches her enthusiasm and will say, "Oh my god, I have to get that issue!"

Let's see what's happening here.

1. The writer gains credibility in the market (mostly for the females) by having an article in a woman's magazine.
2. The reader relates to the writer because they both tried five of the secrets mentioned in the article.
3. Cosmopolitan and the writer get free advertisement because the reader's excitement is so intense that her friends decide to buy or subscribe to the magazine.

You see, unlike a cold-calling telemarketer, the writer here establishes a relationship with hundreds of thousands (possibly millions) of female readers.

And what would happen when Cosmopolitan decides to mail out a book and CD set from the writer to its millions of subscribers?

Out of a million subscribers, some of them read the writer's articles regularly, and out of that, some would pay top dollars for the CD set and book to improve their lagging sex life.

Contrast this with the telemarketer and spammer approach, they randomly call and email people who have may have a desire for their product if they get lucky. But we are in the internet marketing business to get real results, NOT to get lucky.

The same holds true for the human relationship with your internet marketing business. But instead of magazines you can submit your articles to e-zines (electronic magazines) and relate to your readers.

Those that like you and your article will have a much higher chance contacting you and responding to your message than some stranger that sends them a strange link. You can also give your readers an incentive to opt in to your mailing list by providing them a free report, tips and advice, and e-books.

Once they have subscribed to your mailing list, you can then send them messages about their interests and keep them up to date. In that way, you'll form a bond with your subscribers.

From that, your prospects will see that you care about them, you relate to their specific situation, and you are actually a friend helping him out. From there, your new friend likes you, his defenses are down, and then you make the magic move:

Convert him into a paying friend!