Beware of the Wolves in Sheep's clothing. They present themselves as solid online marketing companies, have a stimulating sales pitch, and their compensation plan doesn't look too bad either. They have large corporate offices with all kinds of people back there to ensure your success. Sounds nice, yes? Companies that sell products like lotions, potions, pills, miracle juices or miracle gas saving products aren't often to the advantage of the average person for a variety of reasons, some of which are:

The truth of how many loop holes a marketing online company has in their comp program is terrible. They pay roughly 2% to 15% so many levels deep. Then you're told that once you've filled the matrix, the money will just begin to pour in. The reality of not having enough people on your right side or too many on your left makes it virtually impossible to reach the higher level payouts.

The bulk of the money they receive is from you, the distributor, and not from the product at all. They have a program called auto-ship which entitles you, the distributor to purchase product from them at wholesale prices. You are then required to sell said product and, hopefully, make a profit. Once you've paid for the product, they're unconcerned whether you can move it or not. They've already made their profit.

This is a favorite - the incentive of a free car or vacation for selling X amount over X amount of time. Of course if your personal volume and your group volume are at an imbalance, then you no longer qualify! So sorry! But they are very appreciative of all the money you made them trying to get that car or vacation package!

Home parties have been around for a while as everybody has friends and family they can push this crap on. Who better to obligate? It's really simple... If I wanted weight loss, I'd go to GNC. If I wanted Lotions, I'd go to Save On, Longs, or my favorite Department store. If I wanted to put additives in my gas tank, I'd go to Kragen, Chief or Pep Boys and buy a product from STP or Penzoil. You get the idea..? At least you know what you're paying for and more importantly, what you're getting for your money. You could probably take it back and get a refund as well.

How many marketing online companies offer a cure to a leading illness like cancer?! If these juices made from Acai Berry, Goji berry, Mangsteen fruit or some kind of Marine product can really cure cancer, or any other major sickness, would we be ignoring it? Come on! While I don't disregard that some of these products might have some essential qualities, I wouldn't go into business with them. Not if I want to se a healthy return on my money.

So, having ascertained that there are a mass of knock-off and rubbish companies on the internet, how do you determine which ones are valid and which ones are not? How do you choose a company that you can be proud to represent and which will also enable you to make a healthy profit?

There are seven initial key points in assessing an online marketing company. Your #1 goal is to make money, and to make it legally and justifiably, without any underhanded deeds. This guideline will help you assesses and determine which company is right for you.

1. If you have to have 1000, 10,000 or 20,000 people in your organization before you make any real money. DO NOT Join. Most people will NEVER get there.

2. If the organization has 1000, 10,000 or more people before you make any money - DO NOT JOIN. For the most part you will NEVER get there.

3. If you can't speak with the owners or the corporate office via phone or webinar, forget it. I like to know who I am doing business with before I will do business with them.

4. If they teach you to hold home parties and invite all your friends. Run away fast.

5. If you can't break even or get into profit with 3 sales, forget it. This is a hard and fast rule!

6. If they have a sales pitch 2-3 times a day and only 2-3 training classes per week. This means that the online marketing company is more interested in selling you than training you how to make money long term.

7. If the online marketing company is just starting up and it's in pre-launch, don't go there. The chances of this company being the next Amway are next to nil. Spend that money wisely instead-go to Vegas and have a blast, at least the memories will be worth it.

Naturally, these are not all the rules for success on the internet, but it is a great guideline to use when accessing and choosing the perfect online marketing company.