"What is Taguchi testing? Do I need to use it? What about multi-variant testing?" It really is a complex subject!

The good news: it's easy to get started split-testing! Anyone can increase their conversions by using simple yet sophisticated split-testing and it's not that difficult to do.

Today's resource is a link to some of the best split-testing software on the market today: "http://www.google.com/websiteoptimizer" Website Optimizer. Now, you probably expect that this link is an affiliate link, so that I can get a whole bunch of money once you click on the link and buy this software. The problem isyou can't buy this software! The best part about it is - it's free! And it comes from one of my favorite sites in the whole world. A little site I like to call: Google!

This is truly wonderful software! While it is very sophisticated, it is also easy to use. With all these features, you would expect to pay hundreds, even thousands of dollars. Not only can you use it to perform simple split-testing, it even does simple multi-variant testing too (yes, it's true!).

You can test everything - multiple headlines, sub-heads, copy, background, and graphic elements - all at once. And with statistically-reliable testing, you know that your results will be accurate.

Google's website has a great training program for this software, so I won't bother explaining how to use it. Simply follow the steps - you can do it!

Here's the easiest way I know of to start testing, and it will take you one hour or less to get started:

Set up a Google account. Follow the link in this article.

Set up your first test. Follow the step-by-step instructions in Website Optimizer.

Start your test. Just click and let Google do all the work. The software will run through all your copy, headlines, and so on, advising you which version will convert the most sales for your business.

As you can see, it couldn't be easier, and the price is right!

Interested in split-testing your sales letters? Check out the Website Optimizer today, and get started!