Despite the title, I'm not a mean-spirited guy. There are many opportunities for everyone to gain wealth. I want everyone to do well; I just want YOU to do BETTER! I know you can - you just need a bit of help.

Many marketers struggle just to keep up with the competition. They battle to get ahead, and see no results. In reality, the victory they seek is only about 2 mm away -- so close yet so far. Allow me to explain:

Recently, I attended an event with Tony Robbins - you know, the one where participants walk over hot coals in bare feet? It changed my life! I don't mention that to brag about walking on fire (though you must admit that it sounds pretty cool!). I only mention it to share with you one of the most important lessons I learned there - that the difference between good and great is only 2 mm.

For example, if you are navigating an aircraft, and you start 2mm off course, over time, you could end up miles away from your destination and miss it altogether!

Another example Tony gave is of a world-class plastic surgeon who is considered the master of his craft at making faces more attractive. The documentation he has produced, from all of the surgeries he has performed, shows that almost all of his surgeries require only about 2mm of change or less to effect a dramatic improvement in a person's looks.

Now, what does this have to do with your business? I believe that the difference between you staying even with your competition and you overwhelming your competition is only about "2mm". This of course is a metaphor saying that it doesn't take that much effort.

My recommendation is that if you can beat your competition by "2mm" in at least three of these categories that matter to your customers, you will win.

Here are five simple "2 mm Changes" that will really make a difference. If you only pick three of these five, and excel at those three, you will shatter your competition. Try these ideas:

1. Look and Feel. By improving the look and feel of your website, you will gain an initial edge over your competition.

2. Follow up! This can have a big impact on your clients. They will appreciate feeling wanted, needed, and respected.

3. Test and track your results. This may seem too time-consuming, and you may think that customers don't care - they may not even know you are doing it. Whether they know or not, it DOES matter. By testing and tracking, you can create ads that get noticed, using language that your customers respond to the most.

4. Adwords Campaigns. I've been guilty of neglecting this myself! Most online marketers don't spend time on their Adwords marketing. This must change! By becoming 2 mm better in this area, combined with two other areas, you will destroy your competition.

5. Backend Sales. Why stop with just one sale, when you can provide ongoing sales to clients? Look for ways to provide more products or services to customers after their first purchase.

Of course, there are more than five categories for improvement. I bet you could find many more that apply to your business. I encourage you to decide on three of these categories - improving each of them by only 2 mm will give you a boost over your competition.

If you'd like to learn more, I talk about some fundamental characteristics for succeeding in an online business in today's resource: 21 Fundamentals of Online Success