One day, along comes a visitor to your site. She sees an invitation to your newsletter, and though she is already flooded with e-mails, she's intrigued.

?Hey, I like the way this guy thinks. He makes a lot of sense. I'd like to read that newsletter and see what else he has to say.?

Autoresponder number 1 does its job ?it collects the e-mail address, and sends the newsletter with no input from you.

(This is called a contact management online autoresponder, but don't let the big name scare you!)

As your visitor reads the newsletter, she appreciates your honest evaluation of your products. She sees something that's perfect for her, and decides to buy it.

Immediately after she makes her purchase, she gets an e-mail. She's delighted to learn that she has received an added bonus, a free gift with her purchase.

Autoresponder number 2 has done his job.

About 7 days later, your customer gets an email asking her how she is enjoying the product. Did she find it helpful? Did it fulfill her expectations? Was it worth the price she paid? Then, the email asks her for a short testimony that you can share with others on your product web page. She emails her testimony.

Autoresponder number 3 has done his job.

Each week your customer gets another email helping them with the product and explaining things the product can do. The emails also give your customer tips on how to use the product to expand their business or how to make more beautiful scrapbooks or how to save money on their next purchase or how to build a free website with out pay...or whatever your product is about.

This kind of excellent customer service keeps your customers feeling valued. By helping them use their product, you reduce the number of returns. Even better, it keeps your business name front and center in the customer's mind.

Autoresponder numbers 4 through 10 have done their jobs.

You can use this method to keep track of what your customers are buying, and what their preferences are. Perhaps the client who's bought a $10 e-book would be also interested in the $75 home study course. Another customer who bought the home schooling curriculum for mathematics may also want the literature home schooling curriculum.

Your customer will get personalized e-mails, recommending products similar to the ones that have already been purchased. She sees the benefits, and has been looking for this product for ages. Thank goodness you just brought it to her attention.

She clicks on the e-mail link and buys your new product. Auto responder number 11 has also worked perfectly.

Do you see the value of the secret agents? My 11 auto responders grow my business at any time, even while I'm sleeping. It's a simple, hands-off approach that is very effective.

Auto responders ? they are a wonderful crew, and a big reason why we are enjoying another record breaking year at FamilyEBiz.com. If only I could take them out for dinner to celebrate!