Splash pages are often the first pages you see when you arrive at a website. They may have a very beautiful image with words like "welcome" or "click here to enter". Do not give your visitors a reason to immediately click on the "back" button! Show them the value of your site up front without the splash page.
2) Banners advertisements should be limited
The decision to seek more information about a topic should be the reader's. You can help them make the 'right' decision by placing strategically worded links in the body of your articles.
3) Your site should be easy to navigate
Your menu system should be simple and straightforward. Make it easy for your readers to know where they are and where they need to go for the information they want. Otherwise, they will leave your site in a hurry.
4) Readers want to know where they are
A visitor that gets lost is a lost visitor! Make sure it is easy for them to remain oriented on your site so they don't rush to the exit. They want your information but don't want to hunt for it.
5) Use audio and video on your site carefully
Nothing causes a reader to leave a site more quickly that the unexpected blaring of their speakers when the site first loads. They may not appreciate the same music you do and will express their opinions by leaving immediately. If you use sound or videos, give the reader control over whether it plays or not and some way to adjust the volumne levels.
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