Many consumers select a certain time of the day to go on holiday shopping trips. These times might be when all of the children are at school and the parent is certain to have several hours of the day to devote to shopping for gifts for them that they will never know about until Christmas Day arrives. All of the gifts that are bought during these trips can be wrapped and hidden away before the kids return home from school.
Some families have to budget the holiday shopping money very close and must wait until after payday to do any type of holiday shopping. The best times for these families to shop is after the first of the month or the fifteenth because they are sure to have a certain amount of money free that they can use to go shopping and not have to worry about over-extending the family budget.
Most people will consider all items on sale as perfect opportunities for selecting holiday gifts that are certain to be perfect for a certain family member and the family budget too. These holiday gifts will be considered for purchase at any time of the year and the holiday shopper will not even give it a second thought whether the holiday gift buying gets done close to Christmas or another holiday throughout the year.
Some of these sales might occur right after Christmas and shoppers will pour through the end-of-the-year bargain prices and find some outstanding presents for a very low price. They are sure to pick up several items that they can give as gifts next year at Christmas and might find a few items that they can buy for themselves and these guilt free shopping trips are the best.
Some neighborhood friends might choose to get together once a week to go holiday shopping. These holiday shopping trips are light hearted events that give friends the chance to share opinions and catch up on local events and changes that have occurred in their lives since the last time they shopped together. Some friends might know where a clearance sale is being offered and the friends will head their immediately so that they can be the first to enter the store and get the best holiday gifts at amazing prices.
The best time to begin holiday shopping is when people have time to relax. Many holiday shoppers have found that they can sit in the comfort of their home in casual attire and do all of their holiday shopping through the convenience of their home computer. The sale prices online could be dramatically lower than any that they could find in town because online retailers have lower overhead concerns to worry about and the prices they offer on holiday gifts are lower because of it.
When you print door hangers, you may also have asked the question, when should I give these out? For some marketers out there, any time and any day is good to distribute your door hangers. However, when you truly think about it, there are ideal times of the day when you would want to distribute your door hangers so that people see them as they get home. For your convenience here are my suggestions on the best times to distribute your door hangers.
Weekday Afternoons: The most ideal time to hang or distribute your door hangers is on weekday (Monday to Friday) afternoons. This is because you can place those door hangers right before people arrive home from work or school. Of course this is assuming that it is a normal time of the year and it is not a holiday. It is best to do it like this since you want to target people to read the door hangers as they are about to enter their house and not as they exit it. The tendency of some people if they see marketing door hangers as they exit is to take it out with them sometimes straight into the trash. So it is important to catch people as they get home so that they take the door hangers inside with them. Weekday afternoons are the best times for that so try to do it this way.
Weekend Mornings: One weekends on the other hand, you can have the leeway of distributing your door hangers in the morning. Especially on Sundays when people usually stay in and rest at their homes, placing your door hanger in the morning is quite ok. They can encounter it right away if they go to church, or if they just go out of the house for a moment to do chores. People are less likely to throw those door hangers away as they exit since usually they are not in the hurry and can take the time to read what the door hanger is really about. So on weekends, especially in the mornings you are clear
Several days before an event: Another good strategy in distributing your door hangers is to hang them on separate days following an event or something similar that you are promoting (like a sale). This kind of repeat distribution or wave distribution is a good way for people to know and actually remember what your door hangers are saying. With door hanger after door hanger hung in their doorknobs every other day, people can learn to anticipate an event such as your store opening, or a store-wide sale. You can do this in tandem with weekday afternoon distributions to assure the best impact of your door hangers.
Great! That is my guide on the best times to distribute color door hangers. It is all about understanding how people think and behave as they see a door hanger for the first time. Just try to distribute on the select times when people have an opportunity to focus on your door hangers and take them inside. So, good luck and be mindful of your distribution.
Both Jim Brown & Kaitlyn Miller are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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