When people place orders through your website, it is always a good idea to immediately acknowledge the purchase. One way to do this is with the use of an autoresponder that can be integrated with your shopping cart. In fact, many shopping carts that are available today have their own autoresponders built into the system.
When you set up your autoresponder to send a message to someone that has placed an order, there are several things that should be included in the message. This is an opportunity to ?speak? to your customer, and to let them know about other deals that you have or special items that you have available. You should not miss this opportunity.
Do not try to get your ?thank you? sales message on the same autoresponder as the customers email receipt. Putting the sales message on an email that is automatically sent to grant the customer access to their purchase is also a bad idea ? that would go better with the receipt. Make sure your ?thank you? sales message is a message that is sent out all by itself, so your customer can focus solely on that!
Thank the customer for their recent purchase. Tell them how much their purchase will help them, and then tell them about other available products that work well with the one that they just purchased, or that are similar to the one that they just purchased in some way. For instance hair conditioner works with hair shampoo. Vacuum cleaner bags or carpet powder works well with vacuum cleaners. Just let them know about the various products that you offer that will compliment their purchase in some way.
The important thing is to not let your customer get away without further contact! Think about being in a brick and mortar store. When you go up to the counter to pay, there are many items there for sale. These items are meant to be picked up as last minute purchases, or impulsive purchases. Your ?thank you? sales letter serves the same purpose.
Don't make the mistake of bombarding your customer! You can usually send them periodic information about your specials after they have made a purchase through you, but emailing them on a daily basis with your offers is not good business! Use your autoresponder responsibly! Make sure that your autoresponder is set up to handle automatic remove requests, and make sure that the information that you are sending your customers is of value to them.
You should include several things when setting up your autoresponder to convey messages to someone who has recently made a purchase. This is your chance to speak to your client, while telling them about any other deals you may have or specific items that are available to them. You should use your autoresponder and shopping cart together, it is a great opportunity.
Never, place your thank you sales message on the same autoresponder as your email sales receipts. Placing your sales message on the customer access email is a bad idea as well. It would fit much better on the sales receipt email. Anytime you send out a thank you sales message, send it out alone. This way your client focuses solely on that message.
Thank your customer for their recent purchase, while telling them how much the service or product will help them. You may also let them know about any other products available to them that correspond with the purchase they just made. For example, shampoo and cream rinse for the hair. Vacuum cleaners need bags and carpet cleaning powder. Tell them about your range of products as well, as how they compliment each other for purchase.
Just remember not to let your customers get away from you with no further contact. Consider a physical location, there are many items for sale by the registers, these are impulse or last minute purchases. Your thank you sales letter serves the same purpose.
Do not assail your clients. Sure it is alright to periodically send information to them concerning your specials once they make a purchase, however, emailing them daily is not good business it is spam. Responsively use your autoresponders.
Take the time to find out that your autoresponder set up can automatically remove requests. Be mindful that any information you send to your clients is of value to them.
In conclusion, automate your business is always suggested through the proper use of technology. By integrating autoresponder and shopping cart, you can leverage on technology to handle two of most tedious traditional business functions. Following up client was never this easy before the invention of autoresponder. Also, check-out department was what ususally prompt for errors is now automated through the use of shopping cart.
Combining these two functions into one will empower your business and strengthen the relationship between you and your customers.
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