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[W178]Web Design Companies In

by Carolyn Clayton, Car

Manchester is the capital of the county of Lancashire and is the largest city in the North West England. It is located 200 miles northwest of London and 30 miles from Liverpool. It has three premier league football teams, Manchester United and Manchester City and Bolton Wanderers. One of its major sports stadiums the Old Trafford is home to Manchester United which is the most famous football club in the world. The other major sports stadium is home to Lancashire County Cricket Club. The 2002 Commonwealth Games, were hosted in Manchester which boosted tourism and visitors

Greater Manchester boasts over 50 museums and galleries and has the largest concentration of theatres in the UK outside London. It contains the UK's largest university which has over 30,000 students. The attraction to Manchester for students began in the 80's when many bands from Manchester were making headlines. Bands such as The Happy Mondays, Inspiral Carpets, The Smiths and Oasis all made their mark on Manchester around this time and this gave Manchester University the highest population of Students in the UK.

If you live in the Manchester area and have a business and are thinking having a website designed for your company then you need think about a few important factors. Do you have a domain name? Do you need hosting? What is your budget? Do you need an ecommerce website with a shopping trolley to sell products? Will you need to update your site yourself in the future? Once you have answered these questions you can then go about finding a good company that offer all of these services.

Finding a competent company that has a portfolio of work is very helpful. You can look through their portfolio and see some of the websites they have designed for previous customers. The eCommerce design is very important to the success of any web site. You want to be sure that your website is designed right. One of the first things you notice about a website is whether it is pleasant to the eye. Bright flashing coloured text is very off putting as is a flash intro. A very important key is to make sure your site loads quickly. You will loose a great deal of customers if your pages take over 5 seconds to load.

It is a lot easier if you can find a company that can do everything for you. A company that can sell you the domain name as well as the hosting. Some hosting companies also offer web design which would make the whole experience a lot easier. Dealing with the same people for your domain name, hosting, email, web design makes the who process a lot easier. For one you only need one contact telephone number. A company with good customer support is a must. Not all companies offer this and this and it can be very frustrating. You want to know that if you have any trouble you can just call for customer support or technical support.

One of the basic principles of marketing is market segmentation. Matching the right product and services to the right market is critical. This certainly applies to the web design business and industry. There are obviously several market segments in the web design business, let alone the IT business in general. There is on the one hand the lower hand of the market i.e. the discount web design market. This web design market consists primarily of small businesses and one man bands who have either just started their business. We are here talking of companies or individuals who have a limited budget to spend on their web design, so price is definitely an issue. On the other end of the market there are the corporate companies who have the budget but have very different needs in terms of web design. Trying to sell to each one of these web design markets requires a different approach. How do we then sell to corporate companies?

A large and medium business looking for a web design company will probably use similar keywords if they are using search engines. Web design and web site design are the most popular keywords, so go for these in your adwords campaign and search engine optimisation. Corporate web design customers will however expect to find a potential web design supplier whose web site design projects a corporate and professional look.

The supplier's web design look and feel is therefore a key factor. After all and like it or not, first impressions count. What is this corporate web design look and feel? If you are not sure, look at some of the corporate web sites. Look at Nokia's web site for instance. Professionalism is obvious. Well groomed design, a bit of flash animation, not many colours. Certainly no spelling or design mistakes. The corporate web design requires particular attention to details.

Obviously the products or services on offer through the web design will to a large extent determine this look and feel. Corporate identity and the company's ?voice? needs to come across loud and clear through the web design. Use of colours, logos, trademarks, corporate figures on the web design will usually achieve this corporate look.

Whilst budget and discount web design companies would show their prices on the web site, corporate web sites need not show your web design prices. Remember we are not necessarily selling to a price sensitive audience here. Showing your price on the web site might actually put potential corporate customers off your web design services. Price it too low and your potential corporate customers might think that your web design services are not good enough. You would be surprised by what some companies are wiling to pay or have been charged for web design work. Although your potential customers will want to have an idea of cost from the outset, I would not actually show my price list on my corporate web site.

Once the customer goes past your web site and decides to enquire about your web design services they would expect to be greeted by a professional team. Make sure your sales team, even if it's just you, come across as being professional. Corporate customers expect to treat with corporate web design companies. These might not necessarily be large companies but professionalism and track record is a must. Telephone manners, the quality, value and timelines of your quotes are crucial. You have no room for error when you are dealing with people who expect to pay for an excellent web design product and service.

The corporate web design market is certainly a lucrative one. If you are used to servicing the discount web design market, you need to think twice and prepare for a different web design package offer. You will need to invest into designing your own web site for a more corporate look and feel. You will also have to look into training your sales staff and your internal communication processes so that you come across as a corporate web design company yourself.

Article Source : Manchester Travel

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Both Carolyn Clayton & Ralph Ramah are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Carolyn Clayton has sinced written about articles on various topics from Accountancy Journal, Legal Matters and Adventure Travel. Carolyn Clayton is the webmaster for Discount Domains ltd a leading UK Domain Name registration, web hosting and website Design Company. Contact Discount Domains for a free quote on. Carolyn Clayton's top article generates over 14800 views. to your Favourites.

Ralph Ramah has sinced written about articles on various topics from Information Technology, Computers and The Internet and Web Development. Ralph Ramah is the webmaster of Discount Web Design, one of the leading company in the UK offering quality. Ralph Ramah's top article generates over 12100 views. to your Favourites.