Before you actually finalize your site map, let's think in more detail about how a good direct response website should be organized. Our first rule forbids the use of external links. Therefore you can eliminate any links pages, sidebars with site affiliates, advertising banners, or such things from your site map. Although selling advertising space on your website may seem like a good idea for building revenue, it distracts your viewers from your central goal: selling the product. So keep it simple, and leave the advertising off. Our second rule dictates that content on your site should be limited to only that which is essential for persuading people to buy your product. more visit to :- www.automatic-content.comThe policy that goes along with this rule is to consolidate most of your site's information onto as few pages as possible. This reduces the chance that viewers will come to your page, click a link that takes them to another page on your site about your product's features, and then forget to come back to your main page to actually buy the product. Of course, there are situations where you'll want to divide your content among several smaller web pages on your site as opposed to putting everything in one massive index page--if you have a wide variety of technical data about your product, as well as photos and testimonials, you run the risk of boring your viewer long before he gets to the crucial "Buy" link. So follow this guideline: if your viewers don't have to scroll down more than one or two times in order to read all of your product information, put everything on a single index page. If you have to scroll down too often to read all of your site content, then split the content into separate pages--but make use of pop-up windows in order to keep your main page open, or make sure that there's a link to your actual "Buy" page in a prominent place on every one of your sub-pages. Above all, remember our third rule: keep it simple, stupid. One easy guideline for doing this is to follow the three-clicks rule: ? Upon arriving at your site, your viewers should never have to click more than three links in order to buy your product.
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One way to be this: your viewers start at an index page that describes the product information. They then click a "next" link to take them to a page about prices and ordering information. more visite to :-www.javascript-magic.com They then click a link to start ordering the product. That's two clicks in total. Another way to implement the three-clicks rule: your viewers start at an index page that talks in general terms about the product. They click on one of your subpages (features, testimonials, pricing, etc.--whatever best suits your specific product) to learn more about the product. They then click on a "Buy Now" button to learn about pricing, and then they click on a button to begin ordering the product. Three clicks. There are any number of other possible configurations--experiment with your site map until you come up with something that gets across all of your information while maintaining this same simplicity. Your customers will thank you--and you'll thank yourself when you see the sales figures.
Good typography is most crucial to design. It is.
Good typography is crucial enough on a web page as it is in any other medium. Any thing, good or bad, under the sun and even beyond it hmm... that goes into making the web page pleasing to look at and enticing to read boils down to careful typography. You can not be spared if your website is not visually appealing or digitally inviting in the multitude of sites in cut-throat competition.
Before you make any excuses for a lack of good typography, you might be out of the fray. It is high time you learnt fundamentals of typography that will help your site look ? and benefit too ? fundamentally different.
A word of relief for web designers! You are not alone on this side of the fence. Ninety percent of web pages that browsers look at have been poured- not designed.
What designers have to pay heed to Designers have to employ the tools and technique of typography in the best possible manner in conjunction with media needs, target audience aimed at, specialty of communication to be disseminated.
Designing for a computer screen has its own set of uniqueness and problems. Add to these the elastic nature of a web page, which has to work across different computer platforms and screen sizes, communication needs.
The unfailing concern for designers should be about a good match between the style, semantics, and intended impact of your text and corresponding properties of the typeface it uses
What typography means
A page designed to support a childrens TV program should be different for one designed for a politics course in a university. Similarly the text on the Financial Times Website , if it is doing its job right, should be be different from that of the The Tate Modern .
So typography, whether on the Web or otherwise has a job to do. This could be to support and re-enforce the message being presented by the content, or tell you something about the background and the implicit context, that the the page is part of.
Text alignment
Aligning text to the left, ragged on the right, increases reading speed because the straight left edge helps to anchor the eye when starting a new line
Line length
There seems to be little agreement on the best length length for optimum reading speeds. The most commonly advice is that limiting line length to 9 or 10 words can increases speed and comprehension.
Users read faster when line lengths are long, although they tend to prefer shorter line lengths. When designing, first determine if performance or preference is important. If user performance is critical, use longer line lengths to increase reading speed.
Leading (line-height)
Set the leading larger than the default - as a rough guide 1.3cm of leading (130%) will make a big difference to the readability of a web page. Leading and line length however are related; the longer the line the bigger you need to make the leading.
Newspapers have very short line lengths and very little leading - so they can fit as much text into a small space as possible.
Choice of fonts
Choose a font that is suitable to your subject matter. If you use more than two fonts on a page and it can start to look like a ransom note - distracting the users attention from the content. Off-line, headings are commonly set in a sans-serif font, with body text set in serif.
Morever, on-line, sans-serif are often used for both headings and body text; the cleaner outlines of the sans-serif fonts tends to make them easier to read on low resolution screens. Don't mix serif and sans-serif fonts in your body text, as it rarely looks good.
Italics
Avoid using italics for small text sizes: the problems of screen display of outline fonts has not entirely disappeared. Italized fonts look particularly bad at small sizes - as italics do not easy to render using a square pixel grid. If you must use italics, avoid using them for large blocks of text.
Use of capitals
Don't use all caps for bodytype - or even capitalise all words in headings. The uniformally of size and shape of capitals make them harder to read than lower case letters.
Readability is increased if only the first letter in a heading is in capitals; each capital - being less recognizable - acts as an interruption to the eye as it scans across the text.
Contrast
Ensure good contrast between the text colour and the background colour.
Underline links
Make it easy for visitors to understand what is a link and what is not a link. Don't rely exclusively on mouseovers to identify links, as this can be confusing and reduces usability.
Users scan web pages
For Service based website in particular, arrange your text for 'scannability', i.e have lots of headings, provide the most important ideas at the start of paragraphs, and use lists rather than dense passages of text when appropriate.
In short, typography is not so pleasant (Scared? Not too difficult either) means to make your site pleasing to aesthetic senses of surfers. It is done painstakingly and carefully, but definitely, it is worth it. It can either pay you or leave you at peril. So, give it a thought where you are heading for.
Both Rajiv,singh, & Deepak Sharma are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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