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[W183]Web Design Online Marketing

by Dhruv Patel, Dhr

When we talk about online business, web hosting is an important part.
Before going into details of ‘web Hosting' and its implementations. We'll take a bird's eye view of what is actually meant by the term “web hosting”. In this era of speed and connectivity, while the world has become a global village. We can not deny the role of internet in minimizing distances and making it easiest than ever to communicate with each other all around the world.

The term web hosting is a combination of two words, “web” and “host”. The word web refers to the network of internet and the other word host is a familiar term used in our everyday lives, meaning: “the one who entertains guests”. And if we see this word in context with computer sciences, it refers to a computer containing some data which any other computer can access through a network or connecting device.

We can now easily conclude that “web hosting” is a term given to a service which facilitates concerned companies and users with space on a web server. It is a kind of online advertising service that provides its clients with the space on web server so they can store their information or data which can be accessed through web.

Factors that can be involved in selecting a good web host service are as such:

1. Uptime:
The hosting company should be providing you high uptime.

2. Disk space:
The factor of getting enough disk space (to cope up with the requirements of your web traffic) is important.

3. Web hosting location:
Right selection of website hosting location directly affects the customer response. Always choose the hosting location with majority of customers.

4. Flexible control:
Make sure you are provided with full control over your hosting environment and you can make changes as per as required.

5. SSH access:
Always choose hosting with SSH access (If you are not a subscriber of dedicated hosting)

Web hosting can be classified in different types:

1. Free web hosting (For small domestic type sites)
2. Shared web hosting (For small business sites)
3. Dedicated web hosting (For large business sites)
4. Collocated hosting (A cheaper alternative to dedicated hosting)
5. Home server (Used for hosting one or more sites)

One can advertise or introduce his business to the online world through web hosting. Companies or clients who don't have their own web servers go for the web hosting service to launch their data to the online world. Now a question rises that what is a web server? We have already discussed the term “web” and the term “server” implies to the one who serves. So a web server is the main computer with the ability to receive requests from internet for the data stored on it and then sending those details over the internet to be displayed on the requesting computer. In simple means a web server is a place of storage from where the requested data is being transferred to the desired locations. Web hosting companies also provide high speed connectivity along with the space on web server. A good web site hosting service is very important for your business. If it's not good at performance and consists of bad response. The advertisement of your business is in danger! So you have to be very keen in choosing a good service provider.

There is no faster or more effective way these days to reach new customers than through online marketing. In Denver, online marketing now accounts for a large portion of every new marketing plan in major industries. These companies know that to reach the growing market of consumers, the internet is the way to create new and profitable relationships, as well as big profits. But just having a web presence is not enough to garner the kind of results you need to really make a difference in the bottom line.

When your website is designed, whether you do it yourself with FrontPage or other software or whether a you have a team of professionals design an interface for you, you have some options about how it is put together that can dramatically affect your ability to successfully compete in Denver online marketing. Here are a few elements you must have in your web design in order to positively affect your marketing strategy:

"The right site for your company. If all you need is an online brochure that acts as a home base for articles, newsletters, and company updates, a website you design yourself may be sufficient. There are plenty of HTML software packs out there that can help you do this. Some hosting companies offer decent templates as part of your hosting package as well.

But if you want to list inventory or have interactive elements of any kind online, you need a professionally designed custom website that will meet all your needs. A database driven site can generate pages on demand and is the perfect solution to the need for dynamic user interface.

"Branding. You may have it at your brick and mortar store, and you may not. Either way, a website without a company logo, a mission statement, or some other form of identity will seem less than professional. You don't want to look you built your website while eating a sandwich, even if you did. You want your brand to be clearly stated and enforced with the style and content of the site.

"Quality content. When it comes to online marketing, Denver users are savvy. Feature content that is useful to your customers, whether they make a purchase or not, and you will entice them to return. Don't build article around fifteen keywords. Include two or three strong keywords that will attract the attention of search engines, and then focus on being useful to your clients. The goal with content is to be included as a bookmarked page on someone's browser so they will return to you time and again.

"Search Engine Optimization. Again, this does not mean cramming as many keywords and META tags into the framework as possible. It does mean linking with other sites that will be of interest to your visitors and asking for reciprocal links from those sites. You do want to use keywords and tags as a way to attract search engines, but a natural approach is the way to go.

"Interactivity. This can include web mail, newsletters, contests, surveys, and any other method you have devised of keeping in touch with people who have visited your site. To do this you need the software on board to create email lists and an automatic opt-in service.

Article Source : Pg. 72

About Author

Both Dhruv Patel & S. Reeves are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Dhruv Patel has sinced written about articles on various topics from Computers and The Internet, Web Development and About Web Hosting. Dhruv Patel is a customer of DreamHost. He has created site to help new DreamHost customers and to promote DreamHost by giving