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1. Relevance – All of the content and images should be absolutely relevant and focused to the task at hand.
2. Clarity – Content must be organized so it's very easy for the visitor to figure out what to look at, in what order, and how to take the conversion step when they are ready.
3. Visibility – Make sure the critical elements in your creative are visible to almost all visitors above the fold without scrolling down by keeping them inside the upper 300 pixels of the page. Why? It's the only way you'll be sure that 98% of visitors can see and act on critical elements. Remember that the first screenful of visible content a visitor sees is what they make their first bail-or-not-to-bail conversion decisions based on. This happens in the first few seconds. Your initial screen shot must convince them not to bail.
4. Font Style and Size – Never use a font style and size that is hard to read. Never use a font size smaller than 10 point. If you are targeting older adults or young children, use a much larger font size for easier reading. Use web-safe font styles that most computers will have.
5. Left vs. Centered – Avoid centering text, with the exception of one-liner headlines. All text should be flush left. It is harder to read a series of centered text vs. flush left text.
6. Color – Using the right color scheme is important to the mode and image you are trying to portray. Avoid using white text on a colored background, as it is difficult to read. The best practice is to use a white background or slightly gray for the majority of your text, including your headline and registration form. Select multiple colors that complement each other and not look out of place. Also avoid using dark or brightly colored backgrounds because they are too hard to read against. Blue is a favorite color of 80% of men and 50% of women. Red is a good attention-getter.
7. Above the Fold – Put enough content above the fold so visitors can make a bail/no-bail decision without scrolling down or visiting more pages. Make sure that your conversion activities, like "add to cart" button, registration forms, etc., are above the fold.
8. Columns – Fewer columns generally outperform more, with one single main column often being the best design.
9. Amount of Page Content and Images – Be careful to not make your pages, especially the home page, too busy. It will make it difficult for your visitor to find what they are looking for.
10. Testimonial Photos – Bad photos of real people work better than clip art, especially for testimonials. A slightly imperfect photo feels much more real and believable than a glossy studio shot.
11. Phone Numbers – Use of phone numbers, and especially toll free numbers, adds to your traffic conversions in several ways. First, some consumers would rather just call than fill out a form. These calls will typically be higher converting than forms. And second, consumers will trust a website more if it has a phone number prominently placed. Put the phone number on every page and in an area easy for the visitor to find.
12. Error Free – Make sure that your web pages are error free. Nothing turns a visitor off more than a broken page or a form error. With a click of the mouse they'll be gone. So test every aspect of your web page functionality before opening the door for business. Ask your client to test it as well.
13. Flash – Be careful to not-over use Flash. Too much Flash can be too distracting from the main objective of the site. The Flash needs to have purpose and conform to the overall theme of the website.
Online presence is almost mandatory in today's business setup and thus if for any reason you decide to forward information or reach out to the potential customers in Newcastle or any other part of the world, the search for an expert in web design in Newcastle must be initiated. But why just an expert and why not any provider in the category of web design in Newcastle?
An expert is essentially needed, because there are millions of websites, all struggling to gain as much traffic and online visibility. However while there are these many portals, only the first 15 or 20 actually manage to gain relevant attention. And among these top rankers as well, viewer has enough choices. This essentially implies that even if there are slight discrepancies with the web design, which inhibit easy information search, the user will quickly move over to the next one. It is thus a domain, marked by serious competition and if resources must be invested towards developing an online presence, the only person who can be entrusted with the task is an expert in web design. Newcastle or let that be any other geography, the stated is universally applicable. That is to emphasize upon the fact that online search parameters are common and do not vary with regional searches.
Before initiating the search for a Newcastle web design expert, be clear on your requirements. That is you should be clear on the eventual objective of the website. You must know what you expect from the web design and thus should be able to concretely figure out the answer to questions like, how big the website should be, what all users should pay increased attention to, would regular updates be needed, will there be any online exchanges / sale, etc. In case you find it difficult to answer all such imperatives, spend time in understanding the competition and thereby evaluating their online presence. Pay attention to the facets others in your field are focusing on and thus initiate the search of a qualified veteran in web design Newcastle.
The search begins with search engines. Simply type ‘web design Newcastle' in any of your preferred search engines and the results in desired category would be displayed. While short listing from among the various choices, start by looking at the portfolio section. This section should be able to provide a quick insight to the earlier works of the company or expert in web design in Newcastle and thus answer the suitability question. This search will also produce credentials of graphic designers, who would propose to undertake the designing task for you. A graphic designer could be great for the visual appeal, but if you eventually intend to ensure good rankings for any of the keywords, say ‘web design Newcastle', only a web designer with adequate knowledge of SEO and other online web promotion techniques can suffice. The same section should also be able to generate the details of references, which you might like to check with.
As the next step, check the package offered. There will be pricing details, guarantees and list of any other additional costs. A simple search for ‘web design Newcastle' will generate quite a many names and thus you have enough options in the category. Use this choice to the fullest, by comprehensively comparing the various vendors for quality and price. You would not want just one time support, thus while looking at the cost tag, and all so pay attention to the post completion website maintenance charges.
Last but not the least, check the time commitments and before getting into any contracts with any of the vendors in category web design Newcastle, do carefully go through the agreement clauses. After all, why leave scope for any hassles at a later date!