"A picture is worth a thousand words." That saying may be ages old but its message is just as vital today as when it was first uttered. Simply put, a single image can often communicate what might take you one thousand words (more or less) to say or write. More importantly, focused, high-quality web images can increase your sales!
How is that possible, you ask? It is really quite simple. Images can speak volumes. They can trigger feelings and emotions. Carefully selected quality images that accurately support your sales copy will help to produce a positive response in your web visitors.
Among other things, your visitors will tend to have greater confidence in you. Quality graphics, like an overall quality web site, can inspire trust in you and your products. A boost in credibility translates into increased sales.
Keep in mind that not just any image will be an improvement. In fact, if your choice of graphic images (photos, clipart, illustrations) is not properly focused and of high quality, then you could actually lose sales. Poor graphics will damage your credibility instead of boosting it. They communicate that you are not professional, your sales message is not to be trusted, and your product's value will become suspect.
What kind of graphics should you add to your site? Use graphics that represent your products and enhance your sales message. These can include the header at the top of your web pages, a product image (e.g. ebook cover, software box cover) an order button and navigation links.
If you don't feel you are quite up to the task, or feel that your time is better spent developing and marketing your web site, then it would certainly be beneficial to get help from a professional designer who specializes in web images. However, if you feel confident in your own abilities, here are some tips to design quality images.
? Avoid clipart images you've seen all over the web. You want your site to be unique.
? Use the best quality graphics you can find. Sometimes you might have to pay for the kind of image you want, but it will be worth it.
? There are many sites where you can find large selections of quality graphics (clipart, stock photos, and illustrations). Some are free or low cost, while others can be expensive.
? Don't use too many images. They will distract from your message instead of enhance it.
? Keep images and graphics as small as possible. Graphics slow your web pages down considerably. The larger the file size, the longer the images take to download.
? Save your images in the proper format for web sites such as GIF, JPEG, and PNG.
? Keep the resolution of your images at 72 dpi, the maximum resolution a computer monitor can read.
High quality images and a quality web site will be rewarded with a boost in credibility and sales. High quality sells, low quality doesn't.
In the web accessibility, images need an alternative text - called the alt tag - assigned to them. This is because search engines cannot read images, but they can read the ?alt? tag that is assigned to them. Internet browsers like Internet Explorer will display the alt tag when the cursor moves over the image.
The alt tag provides a textual description for images, for both humans and search engine spiders. Using the alt tag in conjunction with your keywords will improve your website's usability and will also help with the rankings in the search engines. Search engine optimizers should not forget to use the alt attribute, if they are trying to optimise the websites for the search engines. The HTML code used to create the alt tag is: img src="image.gif" alt="short description of image is written here" The image tag allows to display information about images, no matter the format of the image:as .gif, .jpg, .png and more. The alt tag is intended to provide alternative information about an element and is generally required for image and image maps.
Some guidelines before using the alt tag are:
?if the image contains important information then one must use alt tag to describe the image
?alt tag should be used when the image is serving as a hyperlink to a particular page
Benefits of alt tag:
?increases your page keyword density score ?it improves relevancy for targeted keywords ?images will be optimized for Google's or Yahoo's image search, only if the keywords are placed inside alt tags. ?helpful for defining images along with local content in the search engine itself.
Importantly, if you want your website to be ranked higher for the targeted keywords use the alt tag, as it will make sure that important sections ? images - of your pages are not missed out. Search engine crawlers also use alt tags to decode image description i.e. what an image is or what it is representing.
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Leva Duell has sinced written about articles on various topics from Sales and Negotiation, Site Promotion and Web Development. Boost your ebook sales with quality 3D ebook covers!FREE 34+ clipart and photo resources.Quality custom design of Web graphics