Pure and simple. The success of your website depends on how much traffic you can generate to it. Your website search engine rank dictates your success or failure. Get on the first search engine results page for your keywords and your probability of success will be high. If you land anywhere else in the search engine results, you are invisible and will probably fail. If you are not experienced in search engine optimization and you do not know all the steps that it takes to make your site rank high with the search engines, you need a web site host that will guide you through the steps and provides the necessary assistance to make your site appear on the first page of the search engines. The ideal web site host should offer the following services:
1.Fast, reliable hosting 2.Reasonable cost for services provided 3.No initial set up fee 4.Domain registration included in hosting charge 5.Unlimited data transfer 6.Email customer support 7.Telephone customer support 8.Point and click page building 9.Unlimited web pages 10.Tools for brainstorming key words for your site theme 11.Tools for evaluating the supply and demand for your keywords 12.Assistance in building your web pages to make them search engine friendly 13.Uploading your own web pages if desired 14.Automatic submission of each new page or each updated page to the search engines 15.Page templates for your site 16.Customized 404 error pages 17.Direction on creating Google and Yahoo site maps. 18.Inclusion of a blog site 19.Unlimited email accounts 20.Email forwarding 21.Email domain forwarding 22.Support forum of other users 23.Point and click custom input form creation tool 24.Unlimited autoresponders 25.Ability to upload XML code for RSS pages 26.Link exchange and link builder 27.eZine publishing tool 28.Email marketing list builder/distribution 29.Reports
a.Search engine ranking report b.Traffic statistics and analysis c.Click tracking and analysis d.Keyword search report for search engines e.Tracking of search engine spiders
30.Any other additional services
If you find a web host that provides all these services, you should hire it immediately. For more information about choosing web site hosts, read the Boomer eZine at http://www.boomer-ezine.com/about_iwh.htm. To succeed on the Internet, you need all the help you can get. Make certain that your web site host can give you that help and that all the services are included in the base price.
Copyright 2006 John Howe, Inc.
Many coaching web sites lack good page titles. They are often completely ignored during the design process or just poorly written. This causes two main problems:
Firstly, a poorly written title won't get many clicks. Here's what happens ...
When someone performs a search, they are provided with a list of results to choose from. This list uses your page titles to display to the person doing the search. If your page title doesn't grab attention, it won't be clicked on.
It's like writing a great book on how to catch fish, but giving it a crumby title of "A Fishing Book." It will easily get passed up in favor of the book next to it titled, "How to Catching A Lot of Fish - Easily"
The second problem is lower search engine rankings.
Generally speaking, if your page titles don't contain keywords that people are searching for, then your pages will have a lower ranking than if your title did have those keywords.
So you will want to make sure you write good titles for your web site page to both increase your rankings and to attract people to click to your web site.
So, where do I find the page title?
It can be found in the html source code, towards the top of the page, (with the word title before and after the title text).
So, how do you write good title tags?
The two biggest things to keep in mind when writing your titles are:
1. Include your keywords in your title. Search engines use the words in the title tag to identify what your web page is about. Including your keywords in the title tag will improve its ranking in search engines.
2. Make your title attention-grabbing. As mentioned before, search engines use page titles when displaying results. If you make it attention-grabbing, it can win more clicks and bring more traffic to your web site.
Here's more advice on writing attractive, keyword rich title tags: Include your keywords towards the beginning of the title. This gives those keywords more prominence.
* Avoid filler-words. Words like "the," "a," and "and" just take up space and don't help your ranking.
* Use your name, your patented coaching process, book title or other well-known trademark in the title tags of the pages in which they are mentioned.
* Don't put "John Smith - Business Coach." This won't grab attention as much as something like "Business Coach - Grow your business 200%." Use about eight words. This is the amount that is visible in search engine result pages.
* Write titles that draw attention. Some techniques include: using keywords that people are searching on, using problem statements, benefit statements.
* Be sure your titles accurately reflect what is on the page. Misleading titles disappoint users and search engines may penalize your site.
* Don't overstuff your page title with keywords. It makes for a bad looking title in search listings and puts your page at risk for search engine penalties.
* Don't keep the same title tag across multiple pages. This implies the pages are of the same content and they really aren't - a minus in the eyes of search engines.
Here's an example of a title tag for the home page of a career coach web site:
"Career Coach for Accountants and Lawyers - Increase Your Earnings"
You can see that this title includes a benefit statement, relevant keywords, and the target audience's name - good for rankings and good for getting attention.
In conclusion, make your title keyword-rich for search engines and attention-grabbing for searchers. It's an easy way to boost your search engine visibility and bring more visitors to your web site - more possible clients!
Both John V. W. Howe & Dkwek are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
John V. W. Howe has sinced written about articles on various topics from Computers and The Internet, How to Sell on Ebay and Retirement. John V. W. Howe is an entrepreneur, author, inventor, patent holder, husband, father, and grandfather. He has been involved in entrepreneurial activities for over 40 years. He founded www.boomer-marketplace.com and www.retirement-jobs-online.com to help. John V. W. Howe's top article generates over 27100 views. to your Favourites.
Dkwek has sinced written about articles on various topics from SEO linking, Broadband and Personal Desktop. Dkwek is author of site dedicated for SEO and author of . Dkwek's top article generates over 2400 views. to your Favourites.