Don't put all your eggs into one basket by only employing one marketing strategy. You could see evidence of this during the latest Google update in which many commercial web sites which once had top rankings, dropped out of existence, thus instantly losing sales.
By creating more than one strategy to market your web site, you can soon see which one works the best by attracting the most visitors.
Market with consistency
Set up a clear daily, weekly, monthly and yearly marketing plan for your web site and stick to it. It is the lifeblood of your business.
Test marketing
Continually test all your web site marketing strategies to see which one works the best. Eliminate those that are not profitable.
12 successful marketing strategies:
Search engine optimization
Here are the locations where you should include your most important keywords or keyword phrases:
1. Meta tags (invisible)
Title tag
Description tag
Keyword tag
Alt tag
2. Page content (visible)
Weave your best keywords throughout the content of your pages. Focus on the first 250 words on your page and only use one to three keyword phrases per page of content. Include keywords in your H1 tag (main title) and H2, H3 tags (subheadings) as well as the hyperlinks in your site or and in outgoing links.
Search engines and directories
3. Submit to major search engines - Google is currently the main search engine to get listed in. If you get listed there, you will also get listed in AOL, Netscape, and Yahoo and it's still free. This may change in the near future as the competition heats up. Other free listings also include directories such as ODP. Do a search on Google to seek out your niche directories ie for sunglasses, look for sunglass directories.
4. Pay per click (PPC) search engines - if you wish to generate traffic to your web site immediately, set up a Google Adwords or Overture campaign.
http://payperclicksearchengines.com
Email Marketing
5. Create a newsletter - most folks don't buy from you immediately but need to be contacted several times to put them in the buying mood. Place a subscription box on every page of your web site. Send out your newsletter every two weeks to keep in touch with your subscribers. Be sure to include original content (not rehashed content) along with new products you wish to introduce to them.
6. Email Course or tutorial - set up an autoresponder that will deliver quality information over a period of seven days. This means you have multiple chances of contacting your visitor and promote your product or service at the same time.
7. Ezine Ads - create an ad for your product and find ezines that cater to your target market. Write several ads and track them until you find one that pulls well.
8. Signature file - include this all your online and offline correspondence. Set up your email client so that it does this automatically each time you send out an email. Include your name, who you are, what your business is about, a way to subscribe to your newsletter, your web site address and your email.
Link strategies
9. Write articles - ezine publishers are always looking for original content. You can include a link back to your web site in your signature file. If several ezine publishers (that may have thousands of subscribers) publish your article, you can get hundreds of links pointing back to your web site.
10. Reciprocal linking - get links from other sites that compliment yours. ie if you just offer web design and someone else offers search engine optimization you could exchange links
with each other, thus adding to the quality of each of your sites.
11. Forums - offer your help to other forum participants then leave a link back to your site in your signature file. Popular forums are spidered regularly by the search engines, thus giving your site a link boost.
12. Offline marketing
Not all your customers are online. Market offline by including your web site information on all stationary ie letterhead, and business cards. Place ads in newspapers, trade publications, send out postcards, fliers and get involved in local organizations such as the Chamber of Commerce. You can even set up your own local club or be a guest speaker for others.
Continuously evaluate, test and refine your web site marketing strategies so that you can apply them to any product. These are the keys to building a successful online business.
Are you making this mistake with your book's web site? Too many book web site owners look at their web site as an online brochure. They use it as little more than a place to store their bio details and book cover picture. A different way has emerged. Now your book web site can be used as an effective marketing tool. Used in the right way, it can spear-head many successful marketing campaigns for you in the near future.
To begin, effectively use your web site to attract leads and customers; use it to let prospective customers know who you are. Offer valuable content related to your expertise. Attract them back over and over like bees to honey. Soon you will become Top-Pick over your competition.
Did you know that many of your prospects (even locally) will type your book's name, keyword or web site name in Google to find information about your topic? Often they are looking to see what you offer compared to your competitor. Recently, Calif. based USC Annenberg School said from 2005 research, 78.6 Americans go online. An almost equally large percentage 72.3 say that the search engines provide whatever information they are looking for.
To make your book web site more effective, go through this short checklist and tweak it for better results. Or if you are just starting, now is the perfect time to intertwine your Internet marketing plan with your book marketing plan to see new quarter profits.
Stay open to learn what it takes to put the right sales language and content on your site bringing more targeted visitors (visitors looking for what you have to offer.) Know the robots of the various search engines examine web sites daily looking for good key word food, free information, and content.
Correct these book web site mistakes and make more profit:
Mistake 1No sales letter(s).
Solution: Novice book marketers using the Internet don't even know they need a sales letter for their book. They missed the foundational marketing message that said, "Only words sell. Flashy even great looking websites don't convince anyone to call, email you and foremost of all buy. Only words can do that. Write a sales letter for your book or each book you offer. Give your web site visitors a reason why they should choose your book.
Mistake 2 No or poorly written headlines to point the way.
Solution: Put headlines filled with benefits on your book's home page to direct people to your sales letter. Develop the skill of writing headlines. Provocative titles will stir interest. Provocative statements capture our attention like a fish on a hook. They throw out the baited hook and reel a captive audience in every time. For example, here's a shocking statement one sex therapist used 'Wives Who Don't Want Sex.' Even if his web visitors didn't have this problem, it got the attention of the curious. Rewrite your headlines. Make sure they lead your prospects to your sales page.
Mistake 3 No testimonials or case studies.
Add Testimonials. Most everyone wants to know who else has used the information in your book and had a good experience. Testimonials speak up for your book's message. They act as a referral and even an endorsement. The compliments from another customer help melt away your prospect's fears and doubts about trusting you.
Mistake 4No compelling reason to keep reading.
You may have been awarded for the most beautiful site. Congratulations! But if your web site copy is weak it may not translate to book sales. Check your copy for dud phrases. Are you using trite phrases like Welcome to the official site of _____, to find out about ME, MY Book, My Achievements click here, or Sign-up for my FREE ezine. Use words that will convince your prospects to keep reading, trust you and take action. Insert benefit loaded headlines, bullets and even links.
Mistake 5 Not enough benefits (what's in it for me) on home page.
Put your resume, bio and credentials on your About Author page or even the Contact page. You customer wants to know the answer to this question first. "What's in it for me?" Don't get me wrong; put the details about yourself in the proper place on your site. But your audience will most want to know the value of your book to them. You must answer questions like, "Will it solve my particular problem?" "What will I gain?" "What will I lose if I don't follow the advice in your book?"
If you are serious about making your book's website a more effective marketing tool, begin by correcting the top five mistakes above. Even one or all of the principles in place will help make your book's website one that your visitors will contact you from, proudly refer, and come back to over and over again. Write compelling copy and grow your book's exposure today.
Both Aveshdahiya & Earma Brown are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Aveshdahiya has sinced written about articles on various topics from Management, Networking and Marketing Strategies. Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to web site marketing, do please browse for more information at our websites.www.infozabout.comwww.webmarketing.infoz. Aveshdahiya's top article generates over 5400 views. to your Favourites.
Earma Brown has sinced written about articles on various topics from Writing, Marketing and Writing. Earma Brown, 13 year author and book coachGet a free Book Writing course when you sign-up for iScribe newsletter on book writing, publishing and marketing. Send any email to. Earma Brown's top article generates over 165000 views. to your Favourites.