Just like the phone directory, a website directory has a listing of many websites that offer various products and services. Do you want to buy a pet? Just type in ?buy a pet? on the search bar of any web directory and it should give your hundreds, if not thousands, or results.
Website submission is done both automatically and manually to both search engines and directories. Automated website and search engine submission can save you lot of time since you only need to enter your site's information once and the software will do the website submission to thousands of directories and search engines. Unfortunately, some of the major search engines like Google ban sites which are using automated search engine submission and these sites are considered as spammers. This is bad because these bans are usually permanent and you will lose as much as 60% of traffic you could've gotten from Google.
But this isn't the only disadvantage you can get from automated search engine submission. You also lose control of the description of your site since the software will choose the best category for your site without asking your permission. So for example you specify ?travel and leisure? for your category and this isn't available in a directory, the software can choose ?others? which makes the submission ineffective as your site can be difficult to find. You also lose the ability to optimize the submission so that it meets the requirements of each site.
One the other hand, manual submission is considered hard labor due to the number of directories you have to submit to but it is more preferred since there is lower chance of getting banned by websites. Through manual search engine submission, one can submit the website in the most appropriate category, therefore traffic is targeted. You will also be able to review the requirements of certain sites and you can customize your submission thereby there is greater chances of approval. Also, some website submission forms may look different and if a human is submitting a site to be listed in the directories, changes are easily spotted and it is much easier to respond ? something robots are not able to do.
If you are submitting to directories and search engines like Yahoo, Open Directory (DMOZ), Looksmart or Snap, manual submission is the only way to go. Sure, it will take more of your time but it is worth it since you can get premium traffic from these sites once you are approved. Aside from this, a lot of sites are rejected by these sites primarily because their content are not good enough or their topic is not relevant. This means that once you get listed in these sites, your reputation will go way up because you are providing relevant information.
However, confusion may have overpowered other webmasters and web marketing so-called specialists. These webmasters believe they can achieve the highest rankings on the search engines on all the keywords that come into their mind. For more details visit to www.greatseosecrets.com .But SEO is not about getting your website listed for all the keywords and keyword phrases you can think of.
Targeted Keywords, Not Overloaded Keywords
Instead of achieving higher rankings on the search engines for all possible keywords, you should try to achieve higher rankings only on the most targeted keywords .In search engine optimization, it the effectiveness of the keywords that matter, not the quantity. Trying to achieve top rankings on the search engines for all keywords and keyword phrases you can think of will mean load of works and waste of time.
Effective search engine optimization is not about getting your website listed on as much keywords as you can think of. SEO is about getting your website listed on the right keywords. Targeted keywords and keyword phrases will drive targeted traffic to your website. Targeted traffic means higher conversion rate for your online business.
Relevant Web Pages, Not Irrelevant Web Content
Search engine optimization urges website owners and online business owners to provide their websites with relevant and informative content. Furthermore, it discourages overloading your website with several web pages that are not important at all .For more information logon to www.offline-promotion.com. If you can't just give your site visitors the information they need, why still bother getting them to visit your website in the first place?
The web pages of your website must be convincing enough to convert your site visitors to customers. They must be designed specifically to attract site visitors to purchase your products or services. To create a convincing web page, you must incorporate elements that will gradually create trust from your visitors.
Key To Successful Search Engine Optimization
Contrary to what other webmasters believe, search engine optimization is never about getting loads of keywords for your website. It is neither about overloading the website with numerous web pages that contain nothing relevant to your target market.
Search engine optimization is about optimizing your web pages for the most targeted keywords, keyword phrases and search terms. Furthermore, it is about creating relevant web pages and content that will be beneficial to your target market. Search engine optimization is not just about giving your website higher traffic; it should also increase your website's conversion rate.
Both Terry Pierce & Kamal Bhatia are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.