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In this article You'll Learn How you can Increase web site traffic at your site. This article will assume you understand Search Engine optimization terms (SEO). Over the last few years, search engine optimization (SEO) has been needed and used more and more, although it has been around for much longer than most people think.
We'll be discussing SEO techniques and other Free/Paid methods to generate Traffic.
Search Engine Optimization Techniques
1. On Page Optimization:
Though these days, on page optimization will not help you much, But still it is important for any website to rank high.
Meta tags, keywords, descriptions, and titles. They're all important elements, even if they're not what will make or break your site – they're just one part of your strategy. These elements need to be compelling and sprinkled with your keywords, as this will entice users to click through from the search results page to your website. It's best to start off slowly, gradually adding things in as you learn.
The basics are Optimizing Title, Meta tags, H1 tags and optimizing Paragraphs with 3-5% of keyword density. You should also include outgoing links with proper keyword anchors.
Another thing most people forget is updating site content regularly. Search Engine loves Fresh and related content. You should be updating your site at least 2 times a week.
2. Off Page optimization:
There are many ways you can optimize your site with off page optimization methods. We'll be discussing Press Release and Linking techniques
2a. Press Release:
Press release is one of the effective way to get noticed by media, plus an effective way to get noticed by Search Engines fast. You need to write an effective press release and distribute using any of the Press release Services like www.prweb.com or www.prleap.com.
Write a press release that can be termed as a news for press reporters. Ask Yourself before submitting your Release. Is your news "newsworthy?" The purpose of a press release is to inform the world of your news item. Do not use your press release to try and make a sale. If your press release reads like an advertisement, rewrite it.
Best way to issue an effective press release is to Time it according to current affairs. Pick an angle to make your release more attractive.
Simple tips for an Effective press release.
Strong Headline : If your headline doesn't entice news reporters then your efforts are going to waste. Your headline and first paragraph should tell the story.
Write for Media : Write in third person. Avoid Jargon, clichés and hype. If a reporter wants to add your release to the site or newspaper, he should be able to do it without minimal editing. Avoid clichés such as "customers save money" or "great customer service."
Another tip which I'd like to share with you is paying press release services to distribute your release to sites like Google news, Yahoo news. You can do it with minimum of 50$ expenditure. Another resource which I prefer to distribute my releases with is http://www.lifestyledecision.com/press
With this you'll be able to write an effective release and bring loads of free traffic to your site.
2b. Linking Techniques:
One Way Links:
Submitting Press releases is first step towards building long term plan for One way links. For one Way links I prefer to Buy a link on PR 6 website for one year or so. If you can find a site in your own niche, then you can bring traffic as well as get noticed by Search engines too.
Links Exchange:
Though You must have heard recently about Google ignoring sites who are exchanging links. This is far from truth. Remember, A link is a Link. If you are building links from related niche sites, Your position will increase. Every Link count, doesn't matter if you have some unrelated sites linking to you.
2c. Submitting Articles:
Submitting articles is just like a press release. If your article is not strong there is chance that it won't help you as you expect. Write down an article which people want to read, another "10 tips for weight loss" won't do you any good. Make sure you have at least 500 words article and submit it to sites like www.ezinearticles.com and www.goarticles.com .
Let us Summarize everything again in step by step of What procedures You should Do.
1. Build a Site with properly Optimized keywords and content.
2. Find One way Link Exchange as partners.
3. Issue a Press release to bring attention to your Site.
4. Submit articles to articles directories.
5. Work on Link exchange with related niche sites.
6. Update Your Site every week with new content.
Some website owners are under the misguided impression that the more links they get from High Google Page Rank (PR) pages the better they'll improve their own search engine ranking. But this is only partially true and it's only part of the story.
When Exchanging Links with other Websites some people are overly preoccupied with linking to sites only with a High Page Rank. What's often overlooked is the importance of how many other outgoing links there are from the page you're linking to.
The more outgoing links from the page and the PR value of the link to your website becomes diluted and of less value.
It's an established fact that many search engines and in particular Google are placing a greater emphasis on " one way links " that connect to a website. Links are part of the off page factors in SEO. There importance has been gaining ground in recent years when you need to improve search engine ranking.
The value of a link to your website is considered higher if :
1. The link is from a page with a good Page Rank.
2. The page supplying the link has fewer outgoing links.
3. The link is from a site that has a related theme to your own website.
4. The link is one way - there is no reciprocal link back to the other website.
The Page Rank that's credited to a web page by Google comes partly from the incoming links that come to your site. It's determined by the PR of the sending page and the number of outgoing links from the sending page.
One of the first people to report this fact was Leslie Rhode creator of OptiLink back in 2002. OptiLink is an SEO software tool that became so effective that Google to this day has continued to try to prevent it being used through a variety of countermeasure techniques.
Determining PR for a web page is quite simple, but often out of date because of Google's update delays. However determining the number of outgoing links from a page and the value a link from that page would be to your website, takes a little more work.
One tool that I use for this task is SEO Elite V3. One feature of this tool is analyzing links back to a website. One of the reports gives the PR of the page the link is coming from as well as the number of other outgoing links from that page. It then calculates the value of that link based on these two factors.
SEO Elite's Link Value is calculated using a formula for Page Rank that was established some years ago and it's this:
Pr(A) = (1-d) + d[Pr(P1/L1) + Pr(P2/L2) + Pr(Pn/Ln)] where d=0.85; P1 to Pn are pages linked to Page A; L1 to Ln are the number of outbound links from each page. In the case of the Page Rank or Pr value of one link the formula simplifies to 0.85[Pr(P1/L1)]
It's not the exact formula that Google uses since that's unknown to anyone outside Google. However it shows how the value of a link to your website is affected by the number of outgoing links.
The higher the Link Value the more value a link is from that page to your own website.
Let me give you some examples:
A PR 1 page with 4 outgoing links has a Link Value to you of 0.21
A PR 2 page with 8 outgoing links has a Link Value to you of 0.21
A PR 3 page with 13 outgoing links has a Link Value to you of 0.20
A PR 4 page with 17 outgoing links has a Link Value to you of 0.20
A PR 5 page with 21 outgoing links has a Link Value to you of 0.20
A PR 6 page with 25 outgoing links has a Link Value to you of 0.20
A PR 7 page with 30 outgoing links has a Link Value to you of 0.20
A PR 8 page with 34 outgoing links has a Link Value to you of 0.20
A PR 9 page with 38 outgoing links has a Link Value to you of 0.20
A PR 10 page with 42 outgoing links has a Link Value to you of 0.20
What this shows is that a link from a low PR page with a lower number of outgoing links can be of more or equal value to a link from a high PR page with a higher number of outgoing links.
Because of this it's should be clear that to improve search engine ranking requires knowing how many other links are outgoing from the page, not just the Page Rank of the page linking to your website.
It may surprise you that a link from a web page with a PR of 2 and 8 outgoing links can be of as much value to your website as a link from a page with a PR of 7 and 30 outgoing links.
Of course it's rare to find a website with a links page with so few outgoing links as in my examples. Most Link Directory pages have 40 links or more and some have 100's. Hopefully it's clear that to improve search engine ranking, what's important is not just the PR of the linking page, but how many outgoing links there are.
Conclusion
When you're next thinking about linking to a website don't get obsessed with just finding websites with high PR pages. Consider also how many outgoing links they have, because that low PR site could be worth a lot more to you than you might have first thought.