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[W221]Web Site Publishing Software

by Ann Coveney, Ann

How many people do you know to have completed a PDF file making course? I'll make a guess, not that many and most probably, none.

The software is easy to use in basic mode. The results are usually acceptable at first glance. There's absolutely no reason to really learn how to get the best from the software and your CONTENT.

Making money on the Internet is not easy. Generally, you have to work harder and smarter than the competition. The free ride is over.

If you look behind the standard PDF document generation methods, you'll find a rich hidden source of web site promotion, along with document security and version tracking. Document control is becoming more important and can not be ignored. Including a document title, description and a few keywords is the very least you can do to improve your search engine exposure.

Let's work together to make the Internet a better place by making your valuable content easier to find.

Here are six easy ways to get better search engine exposure for your web published PDF content, improve security and document control.

1. PDF really should be text based.

Most document Scanners have an option to convert the scanned IMAGE into a PDF file. Search engines CAN NOT read the content when published as an IMAGE. A much better way to get better search engine listings for your PDF files is to use the OCR (Optical Character Recognition) option. Your TEXT CONTENT will then become readable to search engine spiders.

2. Use the document properties for better search engine exposure and security.

If you open a PDF document and then select:

File : Properties

You'll get an information window with tabs along the top bar:

Click the "Description" tab and then the "Additional Meta Detail" button.

The new window displays hidden fields used by search engines to rate the PDF for relevance.

This is probably THE most important upgrade you can carry out.

Yes, it will be hard work and very time consuming, but your PDF content will suddenly appear on page ONE instead of one thousand.

This window also has a security tab where you set permissions for write, print and a whole lot more.

3. Improve the TEXT content. Publishing the company sales brochure or sales leaflet will probably NOT help you beat the competition. Yes, make the PDF look good, but ALSO include as much unique TEXT content as possible. It should be fairly east to boost paragraph content without destroying the layout.

4. Use links into PDF documents. Make sure you include in-document menu links to your sub pages if the PDF covers more than three pages. Maybe even consider designing a powerful document navigation system.

5. Use outbound links to best effect and promote your HTML web site. Try to build links to your PDF content within the normal web site navigation system. If the file size is large, try to remember to warn the visitor by indicating a likely download speed of actual file size.

6. Influence How Search Engines Display Descriptions for PDF documents. If possible the first paragraph should summarise the PDF content. Search Engines will often pick this content to display under the link sentence. This is your PULL that can persuade a user to actually click the link.

Technically, making a PDF in to a search engine gateway is NOT hard.

It will take time, effort and a will to publish your information in the most effective way possible.

1) An eye catching header

The first thing someone sees when they visit a web site is the header. A poorly designed header is going to cost you a lot of lost traffic.

Your header should contain something unique that catches the attention of visitors. Most good headers have a logo, picture or other graphic, along with a phrase or two describing the purpose or main feature of the web site.

Your header should match the theme of the rest of your site, and you should NEVER place an advertisement above it (especially one that blinks or flashes)!

2) Uncluttered layout

Web 2.0 is all about blending simplicity with attractiveness. You don't want your site to be all text with a white background, but you also don't want it to have a million advertisements, widgets, etc.

Your layout should make it easy for your user to find the navigation (see #3) and it should also make your content the focal point of your web site. Although you will most likely have advertisements on your site, find attractive ways to integrate them into your layout.

3) Easy to use navigation

This is a MUST! If users can't navigate through your site, they are going to leave. Your navigation menu should either be under the header or on the sides of your page.

The navigation (and your web site) should be constructed in a logical fashion that makes it easy for users to get from one area to another. You should also make sure that your visited links are a different color from the rest of the links.

4) Original content

At the end of the day, original content is what is going to make or break your web site. If you don't have anything interesting to offer to your visitors, they are not going to come back to your web site. If you are in the stages of planning your web site and are unable to come up with any ideas for original content, you need to scrap the idea and start on something new.

One thing to keep in mind is “content” does not just refer to written articles. Content can be anything from movies to games to pictures. As long as its interesting and original, the traffic will come!

5) Several ways to contact you

It may rarely ever be used, but if visitors to your web site have a way to contact you, they are going to automatically trust your site more than a web site that has no way to contact the owner.

Whether its a phone number, e-mail link, e-mail form, livechat (or all of the above) just make sure your visitors can clearly see that you are available to them.

Article Source : Search Engine Website Promotion

About Author

Both Ann Coveney & Rhonda Wall are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Ann Coveney has sinced written about articles on various topics from Lake District, Vacation and Addictions. is a freelance writer and part time school teacher. She can be hired to write articles on a wide range of topics. The web site she uses the m. Ann Coveney's top article generates over 74000 views. to your Favourites.

Rhonda Wall has sinced written about articles on various topics from Site promotion, Marketing. . Rhonda Wall's top article generates over 2900 views. to your Favourites.