Today the Internet is the fastest growing marketplace and offers global, opportunities to all, from international conglomerates to the individual person sat at the kitchen table. What though is the most effective form of communication on the information super highway? The Internet has become the place to communicate with one another and the means to search for and locate information. Video streaming brings a whole new dimension to this experience for everyone, be they business persons negotiating a deal, friends and family keeping in touch with their loved ones, or people sharing a common interest seeing one another for the first time.
For communication to be of use, it must be effective. People are expounding vast amounts of time, effort and money to communicate effectively on the Internet. Studies have shown that using video on the Internet gets people's attention and increases the likelihood that the message will be remembered. Humans remember: 10% of what they read, 30% of what they see, 50% of what they see and hear together, and 80% of what they see, hear and do. (source: Dr. Mehrabians, Study of Communication.)
This should have a significant impact on how one uses the Internet as a means of communication. Email changed the Internet, but video is changing the World. Email has become the fastest growing form of communication. Every day billions of emails are sent and received and the number continues to grow, (even allowing for the known problems of Spam, viruses etc.) some analysts are predicting that the number of messages will ultimately grow to as many as 100 billion a day!
This may sound great, but if one remembers that to be of use communication has to be effective, clearly definite strategies will have to be developed to achieve this aim of successful communication. The three major problems that have to be considered are: - "How do you make your message 'stand out from the crowd'?" - "How do you ensure uniformity of message (so everyone sees and hears the same message?" and - "How do you try to ensure your message is not confused and misunderstood?"
Some people have started to include pictures and images to help convey the meaning and to add impact, but that still doesn't solve the problem! This is because we are used to 'face to face' communication, where the message is interpreted not only from the spoken word but also the non verbal communication. 55% of a messages meaning is derived from facial expression and 38% is derived from gestures, body language etc.
So what is the solution? People online need fully integrated video streaming facilities for their online communication and this technology is available now, ranging from Video Email, Video Instant Messaging and even live Webcasting and Streaming Web TV. Streaming Video is the online future, and now is the time to place ones self at the fore front of this next communication revolution.
Everyone today is talking about video on the internet. You see it on many new websites and many older ones are integrating it in as well. You hear all about the YouTube revolution and the millions that Google spent to bring them into the fold. Why would they pay so much for something unless it was worth a lot to them in the future? Their investment should tell you something about the future of video advertising. So why exactly is video on the internet the way to go? Why isn't it the way to go would be an easier question to answer, but let's look at the answers anyway.
- First of all you're going to be developing loyal customers. When you create a "channel" on YouTube, you're actually going to have some of the same people watching every single video. When you come out with a new product or service, you can do different "episodes" about your company and inform the viewer all about you. If you make them entertaining in the process, people will come back to your channel again and again. Even when they buy something from you, they will have formed the habit of checking you out frequently. This means that you can hit them up again and again for sales of new products. This is almost as good as having an email list.
- Secondly, video advertising is free. You shouldn't have to pay anything to host your video on the web. Just upload it to YouTube or any number of other video hosting sites out there and you're good to go. You'll be a movie maker in no time.
- You can reach a vast audience that other forms of advertising couldn't touch. If you try radio or print advertising like many traditional businesses, you're missing out on the global market. No matter how hard you try, you won't be able to market to China with a local radio spot. For less money, you could actually bring in prospects from around the globe. Someone from Hong Kong can see your masterpiece within a matter of seconds.
- People will pass your video along from time to time and give you free "viral marketing". When people show your video to their email list, you win. You didn't even have to do anything extra. Just put your video up and it will find it's way around the internet if it's good.
- It's completely easy. Anyone can really do this. It doesn't require a Master's in computer programming. If you have basic computer skills you'll be able to upload multiple videos in no time.
Overall, video advertising is really the way to go for nearly every form of business. Regardless of your industry, you can use online videos to your advantage. Just get creative and you'd be surprised what you can come up with. Brainstorm some new ideas and then get to work. You'll be greatly encouraged with the results.
Both Kevin Sinclair & Simon_m Skinner are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Kevin Sinclair has sinced written about articles on various topics from self improvement and motivation, Personal Development Plan and Ezines And Newsletters. Kevin Sinclair is the publisher and editor of , a site that provides information and articles on how to succeed in your own home or small busines. Kevin Sinclair's top article generates over 450000 views. to your Favourites.
Simon_m Skinner has sinced written about articles on various topics from . Mehype.com offer general internet users the chance to create videos for corporations looking to advertise their products, services or brand. When people view these videos the producers (and the companies that are being advertised) earn money. Mehype is th. Simon_m Skinner's top article . to your Favourites.