With broadband internet access being somewhat ubiquitous these days, the way we use the internet is changing. Since it's inception people have used the internet to seek out information. Today with technologies like blogging and video sharing beginning to mature, more and more people are more receptive to turning to the internet for entertainment, and not just information. With this change, and the advancing sophistication of ad-serving technology, online video advertising has seen huge growth in the past three years.
In 2004 online video advertising was a $121 million market. It is predicted that by the end of this year that the market for video ads online will have grown to $647 million/year. Companies like Google are showing their confidence in the market with their recent purchase of YouTube. The $1.7 billion deal to some was a bad idea, but Google is a company that has always looked towards the future, and they are banking on the idea that a portion of the $74 billion television advertising market will soon migrate to online ads. The three hundred percent growth in video advertising online show that Google has the right idea. Google already owns a good portion of online text advertising, it only makes sense for them to expand into video as the market for such advertising expands.
Since the industrial age began companies have sought ways to advertise their products. Television advertising, although expensive, gave them the ability to target certain markets and age groups. Video advertising online allows for even more targeted ads, and at a savings over traditional style ads.
In the past advertising via video meant huge costs. It would start with an advertising agency that came up with a concept. Then a production company made the ad, and finally to get your ad on prime time television an outlay of upwards of a few million dollars may have been required.
Advertising with online video costs less, and can be targeted to whatever demographic you want. A simple flash animation posted on the front of the latest breaking story on one of the larger news sites can generate more interest than the more expensive television ad ever could. Of course professionally produced ads can still be found online, and even ads that were originally made for television; but online video gives companies more flexibility to both budget and audience.
It is our interest in online video that is changing the way people communicate, the way we seek out information, and the way we are entertained. That huge growth in online viewing is changing the way companies advertise as well. Personally I find a small advertisement posted to the beginning of a news story, or shown between rounds of word womp on gaming sites like pogo, lesss intrusive and less annoying than traditional television ads. Since its humble beginnings the internet has been changing our world. Online video is just the next step, and where business sees opportunity to reach people they always tend to follow.
Apple has been continuously innovating on its iPods. Initial iPods were meant to be a storage and playback device for songs on the go. Then came the feature of storing photos, soon followed with podcast facility. The latest iPods can even playback videos for you and come with a whooping 30 GB or 60 GB hard disk option, which can store up to 150 hours of video. So if you own this latest gizmo, read on.
The next question is 'Where can you get those iPod videos and how can you download them on your iPod? Well, there are many options for you to choose from. The simplest option is to purchase music videos, Pixar short films, or select TV episodes via iTunes 6. iTunes music store has more than 3000 music videos covering almost all the artists from all the genres and select popular TV shows from ABC, MTV, ESPN etc. You have an option of browsing, previewing and in case if you like them, downloading it for $1.99. Having downloaded the 'no advertisements' iPod videos, you can then share it with friends or burn it on a CD.
If you do not want to pay for these, don't worry. The good news is that there is a lot of free iPod videos available on the Internet, provided you are looking at the right place. If you are familiar with BitTorrent, its search engine can track videos mainly encoded for iPod, especially the famous television shows. Another free category of available iPod videos is that of exercise videos. So go ahead, give your exercise regime a whole new meaning! Doesn't satisfy you? Join the world of vodcasts and let the free iPod videos come to you without searching for them.
Are you a frequent traveler and miss your family a lot? You can even convert your favorite family videos into iPod videos. Just download the free software from ww.pqdvd.com and covert all the home videos to iPod videos in one click. The conversion speed is fast and it does not compromise on the video quality. You can also edit these videos. The other free software you can use is Videora or the 3GP Converter. For Mac users, Handbrake, iSquint or MovieToGo is a good choice. The other option of conversion is to utilize the 'Convert Selection' facility from the 'Advanced Menu' provided by iTunes. Though you will have to purchase an upgrade to Quicktime Pro, this does not need any extra software and you can convert your home movies in MOV, MPEG and MP4 format. Just synchronize it to your iPod and play on!
iPod videos can be a perfect gift for someone you love. Just buy and email an iPod video to a friend. If you are not sure of what the other person would like, just go ahead and print a gift certificate for an iPod video. It will be a gift that will remind the person of you, and rest assured, these will only be fond memories!
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