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[W65]Watch New Best Friend
by Yoshi Kundagawa, Yos
Everybody was Kung Fu fighting...except for Chester "Rambo" Zephanic. The boy was clumsy, lazy, and not in my class out of free will. "Come take a karate mat," I instructed him for the second time, as the rest of the class waited for him. He lugged his drooping body to the front and slowly....slowly...walked back. The mat fell on the ground and made a slapping noise on the linoleum floor. Normal people would have calmly lowered themselves on the karate mat, and then proceeded to cross their legs, but not Chester. You could almost hear the ground grunt as he plummeted his body downward like a gravity loving meteor. Never will you see someone sit down so painfully.

"Ok let's just start off with some leg stretches," I extended my right leg, and placed my left foot on my right thigh, the class mirroring me. I stretched my arms out and grabbed my toes. "One..." I started counting.

"Why aren't you doing your stretches?" I heard a dull voice ask. Oh no. Peter Buck was sitting next to Chester. I could handle elbow strikes, palm heel strikes, front kicks, and back kicks all aimed at me, but Chester and Peter within ten feet of each other? I'd rather take a groin kick. I looked at the clock, and realized that getting our karate mats had not taken up an hour, but only five minutes. Fifty-five more to go. "Two..." I counted. Fifty-five minutes and thirty-nine seconds to go, to be exact. "Because karate is stupid, and I only come here because my dad makes me," Chester retorted. "This isn't Karate, it's Kung Fu," Peter stated abruptly but calmly. "Three..." my voice strained. "Then why are we sitting on karate mats?" Chester snapped. Peter Buck said monotonously, "They're only called karate mats. They're actually used for a variety of different things. Karate, Kung Fu, Judo, Tai Kwon Do, Jujitsu-" "And cheerleading!" Chester interrupted. I switched legs and counted another three long seconds, and my shouts echoing in the room seemed quieter than Peter's silence in that time. "Yes, also for cheerleading," Peter sighed, "Because cheerleaders need mats also." "What do you mean also?" Chester said, "We don't even need mats, and we're in Kung Fu." " The mats help us so that we don't slip, have shock absorbers, and have impact resilience but aren't so spongy that our feet fall into them. We need them," Peter stated dryly. I stood up and the class followed me. I looked down at my feet and noticed that they were comfortable on the padded mat but still secure, which I had never noticed before. "You might even say," Peter smiled, "That Mat is my best friend."

Chester laughed and I forgot that I was leading a class, completely dumbfounded that Chester and Peter had a moment of friendliness. I stared, along with the rest of the class. Chester turned his laugh into a cough, and then stated "If everyone hates you so much that you have to start making friends with inanimate objects, that's your own business Foul Feet Pete. Gosh! His feet really do stink. I know these karate mats are precious to you and everything, but can't you make an exception and require Peter to wear shoes?" Chester said to me. I looked at the clock. Fifty-four minutes to go...

As mobile handsets achieve optimum market penetration, currently guaged at 255 million in the USA today, text advertising is becoming the hotspot of today's marketing contests.

To master the complexities of small screen advertising is to understand the bigger issues of mobile marketing. With cellular phones, society has stumbled upon a new advertising vehicle and it is important that we define the proper and effective uses of this new marketing tool.

The mobile phone is the ultimate 1-to-1 customer contact device. It is critical that marketers address the sensitive issues surrounding the use of mobile devices as a means for delivering commercial messages.

The mobile phone has all the ingredients to make it a seductive advertising tool, and it supports the classic properties of traditional advertising: an audience, an offer, a message that communicates that offer, and a vehicle to deliver the message. But this is where the similarities between traditional advertising and mobile phone advertising ends.

Compared to traditional media advertising, which is coincidental, mass-based, and usually passive, the ability to make the right offer at the right moment to the right person is the key feature that makes mobile advertising very irresistible.

One unique advantage of mobile marketing is how it can deliver exceptionally tight personal targeting. In a mobile campaign, each person receiving your advertising message should have personally opted-in to your subscriber list. Sending unsolicited messages is a waste of ad dollars and could backfire against your brand, not to mention the whole process of using text messaging as an advertising vehicle.

The fundamental advantage of mobile phones over other, more traditional advertising media is that it is also a two-way communications device that can generate immediate response regardless of the customer's location. Ask your recipient to come to your store, make a reservation, or place an order.

For mobile marketing campaigns to succeed, the advertisement itself must be something of equitable value to the consumer. Consider the following options:

Attach your ads to sponsored content (such as poker games, lucky lotto numbers, quotes, etc.) which customers receive for free.

Make your ad message worth a specific dollar value to the consumer. For example, a local bar can send free-drink coupons to generate a spike in traffic. To redeem the free drink, the customer simply shows the message on their mobile phone when visiting the bar. Everyone is a winner!
Article Source : Pg. 144

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Both Yoshi Kundagawa & Benjamin Deleon are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Yoshi Kundagawa has sinced written about articles on various topics from Fitness, Recreation and Sports and Fitness. Yoshi E Kundagawa is a freelance journalist. He covers themixed martial arts industry. For a free report on visit his blog.. Yoshi Kundagawa's top article generates over 18100 views. to your Favourites.

Benjamin Deleon has sinced written about articles on various topics from Marketing, Advertising Guide and Marketing. Ben Deleon is President of Brandel, an innovative publishing company specializing in design and development of software & Internet-based businesses. Brandel offers several mobile marketing products. Visit. Benjamin Deleon's top article generates over 1600 views. to your Favourites.
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